Microsoft to Cut Staff Again

FILE PHOTO: The Microsoft sign is shown on top of the Microsoft Theatre in Los Angeles, California, US October 19,2018. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Microsoft sign is shown on top of the Microsoft Theatre in Los Angeles, California, US October 19,2018. REUTERS/Mike Blake/File Photo
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Microsoft to Cut Staff Again

FILE PHOTO: The Microsoft sign is shown on top of the Microsoft Theatre in Los Angeles, California, US October 19,2018. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Microsoft sign is shown on top of the Microsoft Theatre in Los Angeles, California, US October 19,2018. REUTERS/Mike Blake/File Photo

Microsoft is readying to cut more positions from its global workforce as tech giants continue paring headcount to ride out rough economic conditions, according to media reports on Tuesday.

The computer industry stalwart could announce layoffs in its engineering divisions as early as Wednesday, Bloomberg News reported.

A Microsoft spokesperson told AFP that the company would not comment on what it referred to as "rumor."

The Washington state-based company, which industry trackers say has more than 220,000 workers, trimmed its ranks of employees twice last year.

A new layoff announcement would come a week before Microsoft is to report its earnings for the final three months of last year.

"Over the last few weeks we have seen significant headcount cut reduction from stalwarts Salesforce and Amazon," Wedbush analyst Dan Ives said in a note to investors.

Wedbush is expecting staff cuts of another 5 to 10 percent across the tech sector, Ives told investors.

"Many of these companies were spending money like 1980's Rock Stars and now need to reign in the expense controls ahead of a softer (macro-economic conditions)," Ives wrote.

Amazon announced in early January that it plans to cut more than 18,000 jobs from its workforce, citing "the uncertain economy" and the fact the online retail behemoth had "hired rapidly" during the pandemic.

The job-slashing plan is the largest among recent layoffs that have impacted the once-unassailable US tech sector, including at giants such as Facebook-owner Meta.

Some of the Amazon layoffs would be in Europe, CEO Andy Jassy in a statement to staff, adding that the impacted workers would be informed starting on Wednesday, January 18.

Major platforms with an advertising-based business model are facing budget cuts from advertisers, who are reducing expenses in the face of inflation.

Meta announced in November the loss of 11,000 jobs, or about 13 percent of its workforce. At the end of August, Snapchat let go about 20 percent of its employees, around 1,200 people.

And in early January, IT group Salesforce announced it was laying off around 10 percent of its employees, or just under 8,000 people

Twitter was bought in October by billionaire Elon Musk, who promptly fired about half of the social media platform's 7,500 employees.

An unknown number more resigned in protest of his policy changes.



Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
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Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the US tech giant faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023.

As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.

"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.

"On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimizing channel management."

Huawei made a comeback to the high-end smartphone segment last August with the release of a device powered by a domestically-made chip, defying US sanctions that have cut off its access to the global chipset supply chain.

In an effort to boost sales, Apple has ramped up its discounting efforts this year to entice consumers. The US company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue throughout the year. Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.