Luxury Group LVMH's Sales Defy Downturn

People walk past the Louis Vuitton store at Miami Design District, in Miami, Florida, US November 30, 2021. REUTERS/Marco Bello/File Photo
People walk past the Louis Vuitton store at Miami Design District, in Miami, Florida, US November 30, 2021. REUTERS/Marco Bello/File Photo
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Luxury Group LVMH's Sales Defy Downturn

People walk past the Louis Vuitton store at Miami Design District, in Miami, Florida, US November 30, 2021. REUTERS/Marco Bello/File Photo
People walk past the Louis Vuitton store at Miami Design District, in Miami, Florida, US November 30, 2021. REUTERS/Marco Bello/File Photo

Luxury goods group LVMH's sales rose 9% in the fourth quarter as shoppers in Europe and the United States splurged over the crucial holiday season, helping to partly offset COVID disruptions in China.

Sales at the world's biggest luxury group reached 22.7 billion euros ($24.65 billion) in the final three months of the year, with the 9% increase on an organic basis a touch above analyst expectations for 7% growth, based on a consensus cited by UBS.

That marked a deceleration from the 20% growth recorded in the first nine months of the year, due to the hit in China from lockdowns and its subsequent exit from a zero-COVID policy, which has spurred a surge of infections in the world's second-largest economy.

"China was sharply down in the fourth quarter," the group's finance chief, Jean-Jacques Guiony, told reporters.

"The Chinese market has been complicated due to the health restrictions ... the second quarter was difficult, the third one better and the fourth one complex again," he said, adding the pandemic had "spread like wildfire" after Beijing authorities relaxed travel curbs in December, causing problems in warehouses, stores and distribution networks.

"Everybody was sick, it's as simple as that" he said. The situation had however markedly improved since the beginning of the year.

LVMH, a conglomerate spanning spirits, jewelry, cosmetics and fashion which is regarded as a bellwether for the wider luxury industry, does not give a breakdown for its brands.

But it said that in 2022 its star designer label Louis Vuitton surpassed 20 billion euros in sales for the first time -- around a quarter of total group revenues for the year.

LVMH has gained market share every year since 2019, said its boss Bernard Arnault, the world's richest man. The group proposed a dividend of 12 euros per share, up from 10 euros a year ago.

"Louis Vuitton, Christian Dior, Celine, Fendi, Loro Piana, Loewe, and Marc Jacobs are all gaining market share globally and reaching record levels of revenue and earnings," said Luca Solca, luxury analyst at Bernstein, referring to LVMH's fashion and leather goods brands.

LVMH's shares have hit new highs this month, giving the luxury goods group a market capitalization of 400 billion euros for the first time and cementing its lead as Europe's most valuable company, Reuters reported.

Analysts expect a strong return of Chinese shoppers – the main source of profits for luxury companies before the pandemic - after three years of COVID disruptions to boost the industry this year.

But the sector is likely to still see a slowdown overall after two years of stellar growth, with demand easing in the United States and Europe, where rising prices have prompted some high-end spenders to tighten their purse strings.

"With the month of January having started well and despite an uncertain geopolitical and economic environment, LVMH is confident in its ability to continue the growth observed in 2022," the group said.



Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
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Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)

British online fashion retailer Boohoo said on Friday it would rebrand as Debenhams Group even though opposition from top shareholder Frasers meant the name change for its holding company did not get shareholder approval.

At a general meeting, 62.04% of votes cast supported the official name change, falling short of the required 66% of votes, the company said.

"This general meeting was only related to the technical name change of the ultimate holding company," the company told Reuters in an email.

"While this will now remain the same, the company is absolutely moving forward as Debenhams Group."

Boohoo had announced its rebranding earlier this month.

Frasers, which owns just over 29% of Boohoo shares based on LSEG data, voted against the resolution.

Frasers, majority-owned by British retail tycoon Mike Ashley, in January unsuccessfully tried to oust Boohoo's co-founder from the board, and the companies have been involved in a long-running corporate tussle.

Boohoo, boosted by an online shopping surge during the coronavirus pandemic, has been facing supply chain issues, weak demand and stiff competition from e-commerce firms such as Shein and Temu.

The company has said it sees the Debenhams brand having the potential to achieve multi-billion pound gross merchandise value in the medium term.

In March, Boohoo appointed Phil Ellis, Debenhams' finance director, as its CFO, following the appointment of Dan Finley as the group's CEO late last year.