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Kering Appoints de Sarno as Gucci Creative Director

A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
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Kering Appoints de Sarno as Gucci Creative Director

A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau

French luxury giant Kering appointed Sabato de Sarno as creative director of its star brand Gucci, it said on Saturday.

De Sarno began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held several positions before being appointed fashion director overseeing both men's and women's collections.

At Gucci, he will be tasked with reviving the fortunes of a brand that, after stellar growth between 2015 and 2019, has been losing momentum in recent years.

Creative director Alessandro Michele left abruptly in November after seven years in the job, following tensions with Kering's top management, sources told Reuters.

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Italy's Antitrust Opens Probe into Shein over Environmental Claims

FILE PHOTO: People walk past an advertisement for Shein, March 8, 2024 in London, Britain. REUTERS/Suzanne Plunkett/File Photo
FILE PHOTO: People walk past an advertisement for Shein, March 8, 2024 in London, Britain. REUTERS/Suzanne Plunkett/File Photo
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Italy's Antitrust Opens Probe into Shein over Environmental Claims

FILE PHOTO: People walk past an advertisement for Shein, March 8, 2024 in London, Britain. REUTERS/Suzanne Plunkett/File Photo
FILE PHOTO: People walk past an advertisement for Shein, March 8, 2024 in London, Britain. REUTERS/Suzanne Plunkett/File Photo

Italy's antitrust agency has launched an investigation into Dublin-based Infinite Styles Services CO. Limited, which manages the Italian website of Shein, over possible misleading environmental claims on the website.
The company is seen as trying "to convey an image of production and commercial sustainability of its garments through generic, vague, confusing and/or misleading environmental claims," Italy's antitrust said in a statement.
Some of the information on the clothing collection 'evoluSHEIN', declared by the company to be sustainable, could mislead consumers about the amount of green fibres used, while also failing to inform them about the fact the garments cannot be further recycled, Reuters quoted the authority as saying.
Italy's antitrust also said that Infinite Styles Services CO. Limited appeared to emphasize its commitment to the decarbonization process, while the targets indicated on Shein's website appear to be contradicted by the increase in greenhouse gas emissions indicated in Shein's sustainability reports for 2022 and 2023.
A Shein spokesperson did not immediately reply to a request for comment.
Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record have come under increased scrutiny.