Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
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Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)

Electronic Arts Inc lowered its annual bookings forecast on Tuesday, as the videogame publisher delayed the release of a title based on the "Star Wars" franchise and consumers dialed back spending in a sagging economy.

The company's shares fell nearly 7% in extended trading as the results added to last week's grim gaming forecast from Xbox maker Microsoft Corp, fanning fears that a downturn in the industry was set to continue this year.

After two years of pandemic-driven growth, the gaming market fell 4.3% in 2022, according to estimates from analytics firm NewZoo. Some of the drop was due to a lack of big new titles.

EA on Tuesday pushed out the launch of "Star Wars Jedi: Survivor" by six weeks to April 28, which would fall into its next fiscal year. The game is a sequel to its 2019 "Star Wars Jedi: Fallen Order" title that has drawn over 20 million players.

The results, meanwhile, showed that recent launches were not doing enough to draw consumers, who are prioritizing essentials in the face of still-high inflation and rising interest rates.

The company, which in recent months released "Need for Speed Unbound" and the latest installment in its "FIFA" series, now expects annual bookings between $7.07 billion and $7.17 billion. It had forecast $7.65 billion to $7.85 billion previously.

Its third-quarter adjusted sales and profit also came in below analysts' expectations, according to Refinitiv data.

"Weak, but not a disaster," Wedbush Securities analyst Michael Pachter said of the results, adding the "Star Wars" title delay led to a "huge shift of earnings" into next year.

"Demand in free-to-play is down a bit, my best guess is that consumers are freaked out by inflation and fears of a recession," he said.

Companies like EA monetize free-to-play games by selling virtual items such as loot boxes and characters to people.



Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
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Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)

Microsoft has given its consumer Copilot, an artificial intelligence assistant, a more amiable voice in its latest update, with the chatbot also capable of analyzing web pages for interested users as they browse.

The US software maker now has "an entire army" of creative directors - among them psychologists, novelists and comedians - finessing the tone and style of Copilot to distinguish it, Mustafa Suleyman, chief executive of Microsoft AI, told Reuters in an interview.

In one demonstration of the updated Copilot, a consumer asked what housewarming gift to buy at a grocery store for a friend who did not drink wine. After some back-and-forth, Copilot said aloud: "Italian (olive) oils are the hot stuff right now. Tuscan's my go-to. Super peppery."

The feature rollout, starting Tuesday, is one of the first that Suleyman has overseen since Microsoft created his division in March to focus on consumer products and technology research.

Long identified with business software, Microsoft has had a much harder road in the consumer realm. Its Bing search engine, for instance, is still dwarfed by Google.

Suleyman is hoping for a bigger splash with Copilot, which launched last year in a crowded field of AI chatbots, including OpenAI's ChatGPT and Google's Gemini.

Copilot's newly fashioned voice capabilities make it seem much more of an active listener, giving verbal cues like "cool" and "huh," Suleyman said.

Underlying the product are Microsoft AI, or "MAI," models, plus a technology suite from partner OpenAI, Suleyman said.

Suleyman added that consumers who spend $20 monthly for Copilot Pro can start testing a "Think Deeper" feature that reasons through choices, like whether to move to one city or another.

He said an additional test feature for paying subscribers, Copilot Vision, amounts to "digital pointing" - the ability for users to talk to AI about what they see in a Microsoft Edge browser. Consumers have to opt in, and the content they view will not be saved or used to train AI, Microsoft said.

These updates represent "glimmers" of AI that can be an "ever-present confidant, in your corner," Suleyman said. It's a vision he articulated as CEO of Inflection AI, whose top talent Microsoft poached in a closely watched deal this year.

Suleyman said that eventually, Copilot will learn context from consumers' Word documents, Windows desktops, even their gaming consoles if they grant permission.

Asked what Bill Gates, Microsoft's co-founder, thinks of the company's AI efforts, Suleyman said Gates was excited.

"He's always asking me about when Copilot can read and parse his emails. It's one of his favorite ones," Suleyman said. "We're on the case."