Google, Apple Disappoint as Tech Earnings Hit by Gloom

A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
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Google, Apple Disappoint as Tech Earnings Hit by Gloom

A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)

Google and Apple on Thursday reported downbeat results for the last quarter of 2022 as Amazon beat expectations, but warned that the coming months would be uncertain in a difficult moment for Big Tech.

The tech titans posted earnings as shares in Meta skyrocketed a day after it reported better results than expected and signaled spending and job cuts, AFP said.

The results follow weeks of unprecedented layoff rounds in the usually unassailable tech sector amid pessimism about the economic outlook.

The souring mood followed a long spell of outsized growth during the peak Covid-19 period when consumers went online for work, shopping and entertainment.

"Big Tech calls from Apple, Amazon, and Alphabet painting a much different picture of demand environment than the tech bears were hoping for," tweeted Wedbush analyst Dan Ives, referring to investors who believe shares are on a downward path.

While earnings reports show there is "caution in the air" there are signs that the companies could be heading for soft landings, the analyst added.

Google parent Alphabet's revenue of $76 billion in its fourth quarter and profit of $13.6 billion were below what it made in the same period a year earlier, with share prices falling more than 3 percent in after-market trade.

Google saw a slump in its crucial advertising sales, which were slightly better than analysts had projected, according to data compiled by Factset.

"It's clear that after a period of significant acceleration in digital spending during the pandemic, the macro economic climate has become more challenging," Google CEO Sundar Pichai said in an earnings call.

Pichai last month announced a plan to lay off 12,000 employees in order to reverse pandemic over-hiring and focus on new areas, especially artificial intelligence.

Google was caught off guard by the sudden rise of user-friendly AI such as ChatGPT, which is seen as a potential rival to Google's popular search engine.

Apple is the only US tech giant that has not announced major layoffs in recent weeks.

The world's biggest company in terms of market value reported a fall in quarterly revenue and profits for the final three months last year, hit by a drop in sales of its flagship iPhones.

Apple sales were hit by curtailed production at factories due to China's zero-Covid policy that was only recently lifted.

"COVID-19 related challenges" that "significantly" reduced Apple's supply of iPhone 14 Pro and iPhone 14 Pro Max lasted through most of December, Apple chief executive Tim Cook said on an earnings call.

- 'Unprecedented circumstances' -
Apple's revenue was $117.1 billion, down 5.4 percent from a year ago for the same quarter a year earlier, missing what analysts had forecast.

"The world continues to face unprecedented circumstances, from inflation to war in Eastern Europe, to the enduring impacts of the pandemic and we know that Apple is not immune to it," Cook said.

Amazon meanwhile reported an inflation-fueled increase in sales despite the company announcing a massive round of layoffs to correct for a hiring binge during the pandemic when business growth ramped up.

"During periods of economic uncertainty, consumers are very careful about how they allocate their resources and where they choose to spend their money," Amazon chief financial officer Brian Olsavsky said on an earnings call.

"We saw them spend less on discretionary categories and shift to lower priced items in value brands in categories like electronics."

Last month, the company said it would let go more than 18,000 employees after the workforce swelled by 800,000 employees during the peak years of the pandemic period.

Amazon's sales figures of $149.2 billion in the quarter were better than initial forecasts by analysts polled by Factset, but its profit took a massive hit, falling to near zero.

"In the short term, we face an uncertain economy, but we remain quite optimistic about the long-term opportunities for Amazon," said CEO Andy Jassy.

The Big Tech earnings dump came a day after Meta said quarterly sales dropped one percent, which beat expectations, and announced that the number of daily users on Facebook hit two billion for the first time.

Shares in Meta ended the formal trading day up 23 percent.



OpenAI Introducing Ads to ChatGPT

FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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OpenAI Introducing Ads to ChatGPT

FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

OpenAI announced Thursday it will begin testing advertisements on ChatGPT in the coming weeks, as the wildly popular artificial intelligence chatbot seeks to increase revenue to cover its soaring costs.

The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into advertising.

The integration of advertising has been a key question for generative AI chatbots, with companies largely reluctant to interrupt the user experience with ads.

But the exorbitant costs of running AI services may have forced OpenAI's hand.
Only a small percentage of its nearly one billion users pay for subscription services, putting pressure on the company to find new revenue sources.

Since ChatGPT's launch in 2022, OpenAI's valuation has soared to $500 billion in funding rounds -- higher than any other private company. Some expect it could go public with a trillion-dollar valuation.

But the ChatGPT maker burns through cash at a furious rate, mostly on the powerful computing required to deliver its services.

With its move, OpenAI brings its business model closer to tech giants Google and Meta, which have built advertising empires on the back of their free-to-use services.

Unlike OpenAI, those companies have massive advertising revenue to fund AI innovation -- with Amazon also building a solid ad business on its shopping and video streaming platforms.

"Ads aren't a distraction from the gen AI race; they're how OpenAI stays in it," said Jeremy Goldman, an analyst at Emarketer.

"If ChatGPT turns on ads, OpenAI is admitting something simple and consequential: the race isn't just about model quality anymore; it's about monetizing attention without poisoning trust," he added.

OpenAI's pivot comes as Google gains ground in the generative AI race, infusing services including Gmail, Maps and YouTube with AI features that -- in addition to its Gemini chatbot -- compete directly with ChatGPT.

To address concerns about its pivot into advertising, OpenAI pledged that ads would never influence ChatGPT's answers and that user conversations would remain private from advertisers.

"Ads do not influence the answers ChatGPT gives you," the company stated, according to AFP. "Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled."

In an apparent reference to Meta, TikTok and Google's YouTube -- platforms accused of maximizing user engagement to boost ad views -- OpenAI said it would "not optimize for time spent in ChatGPT."

"We prioritize user trust and user experience over revenue," it added.

The commitment to user well-being is a sensitive issue for OpenAI, which has faced accusations of allowing ChatGPT to prioritize emotional engagement over safety, allegedly contributing to mental distress among some users.


US Allows Nvidia to Send Advanced AI Chips to China with Restrictions

An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
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US Allows Nvidia to Send Advanced AI Chips to China with Restrictions

An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)

The US Commerce Department on Tuesday opened the door for Nvidia to sell advanced artificial intelligence chips in China with restrictions, following through on a policy shift announced last month by President Donald Trump.

The change would permit Nvidia to sell its powerful H200 chip to Chinese buyers if certain conditions are met -- including proof of "sufficient" US supply -- while sales of its most advanced processors would still be blocked.

However, uncertainty has grown over how much demand there will be from Chinese companies, as Beijing has reportedly been encouraging tech companies to use homegrown chips.

Chinese officials have informed some firms they would only approve buying H200 chips under special circumstances, such as development labs or university research, news website The Information reported Tuesday, citing people with knowledge of the situation.

The Information had previously reported that Chinese officials were calling on companies there to pause H200 purchases while they deliberated requiring them to buy a certain ratio of AI chips made by Nvidia rivals in China.

In its official update on Tuesday, the US Commerce Department's Bureau of Industry and Security said it had changed the licensing review policy for H200 and similar chips from a presumption of denial to handling applications case-by-case.

Trump announced in December an agreement with Chinese President Xi Jinping to allow Nvidia to export its H200 chips to China, with the US government getting a 25-percent cut of sales.

The move marked a significant shift in US export policy for advanced AI chips, which Joe Biden's administration had heavily restricted over national security concerns about Chinese military applications.

Democrats in Congress have criticized the move as a huge mistake that will help China's military and economy.

- Chinese chips -

Nvidia chief executive Jensen Huang has advocated for the company to be allowed to sell some of its more advanced chips in China, arguing the importance of AI systems around the world being built on US technology.

The chips -- graphic processing units or GPUs -- are used to train the AI models that are the bedrock of the generative AI revolution launched with the release of ChatGPT in 2022.

The GPU sector is dominated by Nvidia, now the world's most valuable company thanks to frenzied global demand and optimism for AI.

H200s are roughly 18 months behind the US company's most state-of-the-art offerings, which will still be off-limits to China.

Nvidia's Huang has repeatedly warned that China is just "nanoseconds behind" the United States as it accelerates the development of domestically produced advanced chips.

On Wednesday, leading Chinese AI startup Zhipu said it had used homegrown Huawei chips to train its new image generator.

Zhipu AI described its tool as "the first state-of-the-art multimodal model to complete the entire training process on a domestically produced chip".

The startup went public in Hong Kong last week and its shares have since soared 75 percent -- one of several dazzling recent initial public offerings by Chinese chip and generative AI companies, as high hopes for the sector outweigh concerns of a potential market crash.


Apple Rolls Out Creator Studio to Boost Services Push, Adds AI Features

A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
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Apple Rolls Out Creator Studio to Boost Services Push, Adds AI Features

A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)

Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services for creators, students and professionals.

The company has used its services business, which includes its Apple ‌Music and ‌iCloud services, to drive ‌growth ⁠in recent ‌years, helping counter slower hardware growth and generate recurring revenue.

Apple Creator Studio bundles some of the company's best-known creative tools into a single subscription, including Final Cut Pro, Logic Pro ⁠and Pixelmator Pro across Mac and iPad.

The ‌package also adds premium ‍content and ‍new AI-powered features to Apple's productivity apps ‍Keynote, Pages and Numbers, while digital whiteboarding app Freeform will gain enhanced features later.

Final Cut Pro will offer new tools such as transcript-based search, visual search and beat detection to ⁠speed up video editing, while Logic Pro introduces AI-powered features like Synth Player and Chord ID to assist with music creation.

The company's Photoshop-alternative Pixelmator Pro will be available on iPad for the first time and will offer Apple Pencil support.

The subscription launches January 28 on ‌the App Store, Apple said.