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Saudi Arabia Promotes 500 tons of Premium Coffee Beans

A Saudi farmer inspects the crops of his farm in the south of Saudi Arabia (Asharq Al-Awsat)
A Saudi farmer inspects the crops of his farm in the south of Saudi Arabia (Asharq Al-Awsat)
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Saudi Arabia Promotes 500 tons of Premium Coffee Beans

A Saudi farmer inspects the crops of his farm in the south of Saudi Arabia (Asharq Al-Awsat)
A Saudi farmer inspects the crops of his farm in the south of Saudi Arabia (Asharq Al-Awsat)

Saudi Arabia opened the 10th Saudi Coffee Festival, one of the major marketing outlets for premium coffee beans, referred to as Khawlani, in the Jazan region.

Coffee is an important tourist attraction for the area, highlighting the Kingdom's most mountainous regions and its culture and traditions.

More than 100 farmers are preparing to display more than 500 tons of the finest types of Saudi coffee.

CEO of the Saudi Coffee Festival, Mufarh al-Malki, said that the al-Dayer governorate was delighted to host the annual festival and represent a product that embodies a tremendous economic boon for the Kingdom.

The annual festival is organized by the region's Ministry of Environment, Water, and Agriculture.

Last year, the Public Investment Fund (PIF) launched the Saudi Coffee Company to promote the Kingdom's coffee beans.

PIF said the Company would support the national coffee industry through the entire supply chain and play a key role in developing products in the southern Jazan region, home to the Coffea Arabica.

The Saudi Coffee Company is expected to invest nearly $319 million over the next ten years in the national coffee industry to help boost annual production from 300 to 2,500 tons.

In 2022, Saudi Arabia launched the "Year of Saudi Coffee" initiative under the auspices of the Ministry of Culture to support the Quality of Life Program, one of Vision 2030 programs to focus on creating innovative ideas that promote Saudi coffee.

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Saudi Arabia Says Determined to Cooperate with Int’l Partners to Achieve Sustainable Development Goals

The Saudi flag. Asharq Al-Awsat
The Saudi flag. Asharq Al-Awsat
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Saudi Arabia Says Determined to Cooperate with Int’l Partners to Achieve Sustainable Development Goals

The Saudi flag. Asharq Al-Awsat
The Saudi flag. Asharq Al-Awsat

Saudi Minister of Economy and Planning Faisal Alibrahim affirmed that the Kingdom's efforts in international forums and its role as an effective partner in the G20 have contributed to developing policies and programs that help enhance global economic stability and reduce development gaps between countries.

In a statement to the Saudi Press Agency (SPA) on the occasion of the G20 Leaders' Summit that was held on November 18-19, Alibrahim said the G20 countries share development visions and aspirations, and that member states endeavor to increase international cooperation and build strategic partnerships that contribute to achieving the sustainable development goals.

The group also seeks to use member countries’ expertise in various fields when setting the agenda of the G20 Leaders' Summit every year, to urgently respond to accelerating global challenges and provide innovative solutions that contribute to enhancing the well-being of individuals and societies.

Alibrahim pointed out, in his statement, that the Development Working Group focused during the Brazilian presidency in 2024 on addressing the most prominent global issues and challenges facing developing countries, most notably reducing gender inequality, and ensuring the provision of water and basic services, adding that the Kingdom was keen to present a balanced approach that seeks to provide the necessary means of support to help developing countries advance and build their economic and social capabilities, and achieve equal opportunity.
Alibrahim stressed that empowering women is one of the most prominent achievements of the Kingdom, which strives to achieve gender equality and equal opportunity, and pointed to the concerted efforts in the Kingdom to create a supportive and enabling environment through regulatory and procedural reforms, and innovative programs, adding that labor market statistics indicate a 34.6% increase in the rate of women participation in the Kingdom’s workforce by the end of the fourth quarter of 2023, and that they made up 42.3% of the middle management in 2023.
Alibrahim said Saudi Arabia is committed to activating the G20 dialogue on water issues, which was launched under the Kingdom’s G20 Presidency in 2020, pointing to the country’s efforts to support environmental initiatives and employ technology, research, and innovation in the water sector, citing the Global Water Organization initiative that was launched by the Crown Prince last year.
Alibrahim praised the Brazilian presidency’s proposal, which included a comprehensive approach based on national, financial, and knowledge pillars, which highlighted the need to enact evidence-based policies, develop innovative financial solutions, and have countries share best practices, based on proactive policies and measures.
The Kingdom has also worked on a number of structural reforms that have had a positive impact on its fiscal and monetary policies, targeted social support and subsidy programs, and active investment strategies. It seeks to increase international cooperation and build global partnerships, said Alibrahim, mentioning its investment in the Brazilian food company BRF, a global company concerned with the environment, social development, and sustainable consumption, and its partnership with the World Economic Forum’s open innovation platform Uplink, which aims to increase commitment to environmental regulations, adopt environmentally friendly practices, and invest in innovative technologies to address sustainable development challenges.
Alibrahim stressed that the Kingdom is moving with determination and confidence on its path toward building a prosperous and sustainable economy capable of facing global challenges, and contributing to achieving sustainable development, in cooperation with its international partners.