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Forecast: Digital Video Viewing to Top Traditional TV in US

A Netflix logo is pictured in Los Angeles, California, US, September 15, 2022. (Reuters)
A Netflix logo is pictured in Los Angeles, California, US, September 15, 2022. (Reuters)
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Forecast: Digital Video Viewing to Top Traditional TV in US

A Netflix logo is pictured in Los Angeles, California, US, September 15, 2022. (Reuters)
A Netflix logo is pictured in Los Angeles, California, US, September 15, 2022. (Reuters)

For the first time ever, US adults will spend more time this year watching digital video on platforms such as Netflix, TikTok and YouTube than viewing traditional television, Insider Intelligence forecast on Wednesday.

In the historic first, the market tracker expects "linear TV" to account for less than half of daily viewing, dropping to under three hours while average daily digital video watching climbs to 52.3 percent with 3 hours and 11 minutes.

"This milestone is driven by people spending more and more time watching video on their biggest and smallest screens, whether it's an immersive drama on a connected TV or a viral clip on a smartphone," Insider Intelligence principal analyst Paul Verna said in a release.

"Given teens' preferences for social and streaming video over TV, we can expect these trends to continue to shift in favor of digital."

Netflix and YouTube are "neck and neck" leaders when it comes to digital video audience attention, with US adults tuning in for about 33 minutes daily on average at each platform, according to Insider Intelligence.

Live sporting events becoming available on video streaming platforms is also helping power the shift away from traditional television, as is the popularity of shared video clips on apps, the market tracker said.

TikTok is a key driver with the average amount of time spent there daily by US adults climbing sharply, according to Insider Intelligence.

"TikTok versus Netflix will be a major trend to watch this year," said Insider Intelligence principal analyst Jasmine Enberg.

"The lines between social and entertainment have blurred, and TikTok is now coming for the bigger-screen video players."

TikTok CEO Shou Zi Chew will testify in March before US lawmakers in Washington, where the Chinese social media app faces accusations that it is beholden to the Communist Party in Beijing.

TikTok, whose parent company ByteDance is Chinese, is fighting for survival in the United States with rising calls from mainly Republican lawmakers that the company should be outright banned because of its alleged links to Beijing.

Insider Intelligence noted that while Twitter is not primarily a video platform, overall time spent on the platform by US adults is expected to drop this year and next year as its ranks of users decline.

"The problem is that Twitter's efforts to encourage more original videos, from Vine to Fleets, have so far been unsuccessful," Enberg said.

"Twitter owner Elon Musk's attempts to bring more video to the app, including potentially incentivizing YouTube creators to post to Twitter, will be futile at improving time spent among all US adults unless he also manages to stave off a user decline."

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Entertainment

'Avatar: Fire and Ash' at Number One in N. America for 5th Straight Week

This image released by 20th Century Studios shows Neytiri, performed by Zoe Saldaña, left, and Jake Sully, performed by Sam Worthington, in a scene from "Avatar: Fire and Ash." (20th Century Studios via AP)
This image released by 20th Century Studios shows Neytiri, performed by Zoe Saldaña, left, and Jake Sully, performed by Sam Worthington, in a scene from "Avatar: Fire and Ash." (20th Century Studios via AP)
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'Avatar: Fire and Ash' at Number One in N. America for 5th Straight Week

This image released by 20th Century Studios shows Neytiri, performed by Zoe Saldaña, left, and Jake Sully, performed by Sam Worthington, in a scene from "Avatar: Fire and Ash." (20th Century Studios via AP)
This image released by 20th Century Studios shows Neytiri, performed by Zoe Saldaña, left, and Jake Sully, performed by Sam Worthington, in a scene from "Avatar: Fire and Ash." (20th Century Studios via AP)

"Avatar: Fire and Ash" showed no signs of slowing down, topping the North American box office for the fifth consecutive week over the long holiday weekend, industry estimates showed Sunday.

The third installment in director James Cameron's blockbuster fantasy series took in another $17.2 million from Friday to Monday, when Americans mark Martin Luther King Jr Day.

That put its US and Canadian haul at $367.4 million, and its worldwide total at more than $1.3 billion, according to Exhibitor Relations.

"Fire and Ash" stars Zoe Saldana as Na'vi warrior Neytiri and Sam Worthington as ex-Marine Jake Sully, who must battle a new foe threatening their family's life on the planet Pandora.

It is the fourth Cameron film to pass the $1 billion mark, along with the first two "Avatar" films and "Titanic."

Debuting in second place with a disappointing $15 million was "28 Years Later: The Bone Temple," the fourth installment in the zombie horror series, which comes less than a year after the last film.

"Returning after 7 months is quick -- it's too quick, and it's hurting the numbers," said analyst David A. Gross of Franchise Entertainment Research.

Disney's feel-good animated film "Zootopia 2" showed its staying power, moving up to third place at $12 million over the four-day weekend.

In fourth place at $10.2 million was "The Housemaid," an adaptation of Freida McFadden's best-selling novel about a young woman who is hired by a wealthy couple with dark secrets. Sydney Sweeney and Amanda Seyfried star in the Lionsgate release.

"Marty Supreme," starring Oscars frontrunner Timothee Chalamet as a conniving 1950s table tennis player with big dreams, finished in fifth place at $6.7 million.

Entertainment

Jennifer Lawrence Says She Lost Role to Margot Robbie After Critics Called Her Ugly

 American Actress Jennifer Lawrence (AFP) 
 American Actress Jennifer Lawrence (AFP) 
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Jennifer Lawrence Says She Lost Role to Margot Robbie After Critics Called Her Ugly

 American Actress Jennifer Lawrence (AFP) 
 American Actress Jennifer Lawrence (AFP) 

Jennifer Lawrence has revealed she lost an acting role to Margot Robbie after critics called her ugly.

The American actress, 35, said she was denied a part in Once Upon a Time in Hollywood because she was deemed not “pretty enough,” according to The Telegraph newspaper.

Robbie was cast in her place in the Quentin Tarantino blockbuster, which also starred Leonardo DiCaprio and Brad Pitt.

Lawrence told the Happy Sad Confused podcast that Tarantino had expressed interest in her playing Sharon Tate, the actress and wife of Roman Polanski, who was murdered by members of the Manson Family cult in 1969.
“Well, he did, and then everybody was like, ‘She’s not pretty enough to play Sharon Tate’,” she said.

“I’m pretty sure it is true, or it’s that thing where I’ve been telling the story this way for so long that I believe it. No, but I’m pretty sure that happened. Or he just was never considering me for the part, and the internet just, like, went out of their way to call me ugly,” Lawrence said.

Ahead of the 2019 film, Debra Tate, the sister of Sharon, said Robbie should take the part because Lawrence was “not pretty enough.”

“They are both extremely accomplished actresses, but I would have to say my pick would be Margot, simply because of her physical beauty and the way she carries herself – it’s similar to that of Sharon,” she said.

“I don’t think as much about Jennifer Lawrence – not that I have anything against her. She’s just, I don’t know, she’s not pretty enough to play Sharon. That’s a horrible thing to say, but I have my standards,” she added.

Tarantino said in 2021 that he had also considered Lawrence for the part of Lynette “Squeaky” Fromme, a member of the Manson Family.

“Early on, I investigated the idea of Jennifer Lawrence playing Squeaky,” he said. “So she read it, and afterward we talked about it a little bit... something didn’t work out... But she’s a very nice person, and I respect her as an actress,” he said.

Once Upon a Time in Hollywood won three Golden Globes and two Oscars after its release in 2019.

 

 

 

Entertainment

Green Day to Open 60th Super Bowl with Anniversary Ceremony Celebrating Generations of MVPs

Billie Joe Armstrong of Green Day performs during the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 12, 2025, in Indio, Calif. (AP)
Billie Joe Armstrong of Green Day performs during the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 12, 2025, in Indio, Calif. (AP)
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Green Day to Open 60th Super Bowl with Anniversary Ceremony Celebrating Generations of MVPs

Billie Joe Armstrong of Green Day performs during the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 12, 2025, in Indio, Calif. (AP)
Billie Joe Armstrong of Green Day performs during the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 12, 2025, in Indio, Calif. (AP)

The NFL is marking the 60th anniversary of the Super Bowl with a hometown opening act.

Green Day will kick off the big game with an opening ceremony Feb. 8 at Levi’s Stadium in Santa Clara, California, the league announced Sunday. The performance will celebrate six decades of the championship's history, with the band helping usher generations of Super Bowl MVPs onto the field.

The trio, who formed in the East Bay subregion of the San Francisco Bay Area and are made up of Billie Joe Armstrong, Mike Dirnt and Tré Cool, are expected to perform a selection of their best-known anthems as part of the tribute.

“We are super hyped to open Super Bowl 60 right in our backyard!” lead singer Armstrong said. “We are honored to welcome the MVPs who’ve shaped the game and open the night for fans all over the world. Let’s have fun! Let’s get loud!”

“Celebrating 60 years of Super Bowl history with Green Day as a hometown band, while honoring the NFL legends who’ve helped define this sport, is an incredibly powerful way to kick off Super Bowl LX,” said Tim Tubito, the league's senior director of event and game presentation. “As we work alongside NBC Sports for this opening ceremony, we look forward to creating a collective celebration for fans in the stadium and around the world.”

The opening ceremony will take place ahead of the pregame entertainment, in which Charlie Puth is to perform the national anthem, Brandi Carlile will sing “America the Beautiful” and Coco Jones will deliver “Lift Every Voice and Sing.”