Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week
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Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week

London fashion week kicks off Friday with Daniel Lee's debut as Burberry creative director among the highlights, as the brand looks set to return to its British roots.

The five-day event is dedicated to Vivienne Westwood, the doyenne of British design, who died in December aged 81, AFP said.

"Her work not only changed the fashion industry, giving birth to and defining punk, but it also drove positive change globally," the British Fashion Council said in a statement.

London fashion week will feature 47 catwalk shows and a host of other events as well as playing host to Ukrainian fashion week, displaced by the ongoing conflict.

Three Ukrainian designers -- Frolov, Ksenia Schnaider and Paskal -- will show their works as part of the Support Ukrainian Fashion initiative.

New names on the schedule for the digital/physical hybrid event include Noon By Noor, Perte D'Ego, Sinead Gorey, Talia Byre and Tove.

Ahead of Lee's Burberry debut on Monday, fashion watchers have already picked up strong hints about where he intends to take the brand.

Lee, the former creative director of Bottega Veneta, took over from Italian designer Riccardo Tisci in October 2022.

- Iconic logo returns -
In a teaser released earlier this month, his first creative campaign features a cast of British talent including Lennon Gallagher, Raheem Sterling, Liberty Ross, rapper Shygirl and Vanessa Redgrave -- along with South Korean actress Jun Ji-hyun -- shot in Trafalgar Square and on Albert Bridge.

Although the advertisements featured existing products not designed by Lee, they appear to give a clear indication of his intention to put the emphasis firmly back on the brand's British heritage.

Burberry's iconic equestrian knight logo has also made a comeback, having been ditched by Tisci in 2018.

Another highlight of the autumn/winter 2023 collections will be Moncler Genius's debut, which will go up against Burberry on Monday.

The Art of Genius 2023 will be a "live show on a grand scale", aiming to go "beyond fashion" through an exploration of the power of collaboration across the creative industries, according to the brand.

The line-up will include previous friends and collaborators such as Alicia Keys, Rick Owens and Pharrell Williams.

"It feels like a huge relief to be able to hold London fashion week again," British Fashion Council head Caroline Rush told AFP.

September's event had to be largely scaled back due to the death of Queen Elizabeth II, just as the fashion world was getting back on its feet after the pandemic.

Paying tribute to Westwood, Rush said she "in many ways encapsulated what people think of when they think of British fashion -- that creative freedom, the ability to really challenge societal norms".

- 'Enormous legacy' -
Rush said a memorial service for Westwood on Thursday -- attended by a host of famous faces from Kate Moss to Victoria Beckham -- had been a chance to remember her not just for her "brilliant designs" but also for her activism.

"She has an enormous legacy... It's hard to believe that she is no longer with us," she said.

"But I think there is a sense that her spirit lives on through the creativity of the many young designers who were inspired by her."



Uniqlo’s Chief Says Fast Fashion Must Change with the Times

 A woman walks past jumpers for sale at the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024. (AFP)
A woman walks past jumpers for sale at the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024. (AFP)
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Uniqlo’s Chief Says Fast Fashion Must Change with the Times

 A woman walks past jumpers for sale at the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024. (AFP)
A woman walks past jumpers for sale at the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024. (AFP)

Forty years after its founding, Japanese clothing retailer Uniqlo has more than 2,500 stores worldwide. Sales at its parent company, Fast Retailing Co., recently topped 3 trillion yen ($20 billion) annually for the first time.

The name Uniqlo comes from joining the words for “unique” and “clothing.” The chain’s basic concept is “LifeWear,” or everyday clothing. Uniqlo parent Fast Retailing Co. Chief Executive Tadashi Yanai, ranked by Forbes as Japan’s richest man and estimated to be worth $48 billion, spoke recently to The Associated Press at the company’s Tokyo headquarters. The interview has been edited for length and clarity.

Q: What were the biggest challenges over the past 40 years?

A: Actually 40 years, upon reflection, went by so fast they feel more like three years. You know what they say in Japan: Time flies like an arrow. I started a regional business, then expanded nationwide.

When we became No. 2 or No. 3 in Japan’s casual wear, and being No. 1 was right within reach, we became a listed company in 1994. That was followed by our fleece boom, which doubled our revenue in one year to 400 billion yen ($2.6 billion).

I’d been thinking about going global when our revenue reached 300 billion yen ($2 billion) so we opened 50 stores in Great Britain, hoping to be a winner there just like we had conquered Japan.

Instead, we got totally knocked out.

We opened 21 outlets in a year and a half, but had to close 16 of them, leaving just five. We didn’t succeed as we had hoped. This is not an easy job. It’s very tough.

But these days, our sales are strongest in London, and also Paris. We made progress gradually.

Q: What are some of the sustainability and other key issues you have faced over the years?

A: We make clothes that last a long time. Not just clothes that last for one season.

The cashmere sweater I’m wearing today is $99. But please don’t say “cheap.” Please call it “reasonable.” We sell quality products at reasonable prices.

We’ve done various sustainability efforts, and we talk only about what we have really achieved.

Sustainability is crucial to our operations. And we’ve done just about everything — recycling, employing the disabled, support for refugees.

The prices may be cheaper at Wal-Mart, but our products offer real quality for the price. We take the greatest care and time, and involve a lot of people. Our rivals are more careless.

Q: What is behind Uniqlo’s success and what resonated with global buyers?

A: When we say Uniqlo is “made for all,” one might imagine products for the masses, like what’s at a Wal-Mart or a Target.

But what we mean is a high-quality product that appeals to all people, including the extremely rich, not only those with sophisticated taste and intelligence, but also people who don’t know that much about clothes, and the design is fine-tuned, the material fine quality, and sustainability concerns have been addressed.

We were first a retailer, then a manufacturer-cum-retailer. Now we are a digital consumer retailer. That is why we are successful. If we had stayed the same, then we can’t hope to succeed.

Being a digital consumer retail company means we utilize information at a high level to shape the way we do our work. We gain information about our customers, the workers at the store, the market, all that information.

Changing daily is the only way we can hope for stable growth. The world is changing every day.

Q: Are you confident you can keep it up another 40 years?

A: Of course. We’ve been preparing to reach 3 trillion yen ($20 billion) revenue all these years. And we are finally starting to be known. But we still have a long way to go.

We are just getting started, and we are going to keep growing. There is more potential for growth in Europe and the US, as well as China and India, given the 1.4 billion population in each country. Clothing is a necessity, so population size is key.