Louboutin on 30 Years of Red Obsession

File photo: French shoe designer Christian Louboutin poses with one of his creations during a photo session at the Palais de la Porte Doree in Paris a few days before the opening of his exhibition. PHOTO: AFP
File photo: French shoe designer Christian Louboutin poses with one of his creations during a photo session at the Palais de la Porte Doree in Paris a few days before the opening of his exhibition. PHOTO: AFP
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Louboutin on 30 Years of Red Obsession

File photo: French shoe designer Christian Louboutin poses with one of his creations during a photo session at the Palais de la Porte Doree in Paris a few days before the opening of his exhibition. PHOTO: AFP
File photo: French shoe designer Christian Louboutin poses with one of his creations during a photo session at the Palais de la Porte Doree in Paris a few days before the opening of his exhibition. PHOTO: AFP

It was 30 years ago that Christian Louboutin borrowed his assistant's nail varnish to fix a problematic sole and inadvertently created a design that would make him globally famous.

It was 1993 and Louboutin, then 30, was examining a pink and purple shoe prototype. The black sole was too dominant, he felt, and so called for his assistant.

"I took the nail polish and erased the black. I wasn't thinking to add the red," he recalled to AFP in his brightly decorated Paris apartment.

"But suddenly it was a revelation!"

The earlier idea of releasing a different color sole each season never materialized.

"People who don't like to wear colors still like red," he said.

"The obsession began with the fact that red is more than just a color for me.

"I have very early memories of women dressed in black but already with red nails and lips. It began with cinema, the actresses of the 1950s like Sophia Loren."

He marked the 30th anniversary of his famous red sole this week with a dance performance at the Opera Comique and will soon open his first hotel in Portugal named "Vermelho" (Red).

The black stiletto with the red sole remains his best-selling model, despite the range of flats and mid-heels.

He rejects the idea of heels as anti-feminist, saying he delights in seeing customers put on a pair of stilettos and admire themselves "front, profile and back" without caring what their "husband, boyfriend or girlfriend will think".

Or little girls trying on their mother's heels without anyone telling them to: "There is a kind of infantile pleasure in seeing life from a little higher up."

For him, heels are a symbol of female empowerment.

He thinks of Tina Turner in her heyday, or Beyonce now, teetering on heels but incarnating "feminism, much more than someone who lets themselves go".

With the passing of lockdowns and lounging around in pajamas, it is time to celebrate, he added.

His new collection, inspired by flamenco, sees him collaborate with Rossy de Palma, the flamboyant Spanish star of many Pedro Almodovar movies.

"I like singular people, and there is only one Rossy," he said. "Someone who exudes amusement, pleasure, laughter, everything."



Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.