A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million

Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
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A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million

Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)

"Creed III" punched above its weight at the domestic box office in its first weekend in theaters. The MGM release knocked "Ant-Man and the Wasp: Quantumania" out of first place and far surpassed both industry expectations and the opening weekends of the first two movies in the franchise.

Playing in 4,007 locations in North America, "Creed III" earned an estimated $58.7 million in ticket sales, according to studio estimates Sunday. Going into the weekend, analysts expected the film to open in the $30 million range. The first "Creed" debuted to $29 million in 2015 and "Creed II" opened to $35 million in 2018.

Michael B. Jordan made his directorial debut with "Creed III," which pits his character Adonis against a childhood friend, Dame, played by Jonathan Majors. It’s the first in the Rocky/Creed films to not feature Sylvester Stallone, who chose not to return because of creative differences.

"This is beyond all of our expectations. And we knew that we had something special — we tested the movie and it tested great, but the public responded so resoundingly to it," said Erik Lomis, MGM’s head of distribution. "Everything went right here starting with the movie itself ... It was just up to us not to break it when they gave it to us and we didn't."

Strong reviews helped "Creed III," which is currently sitting at an 87% on Rotten Tomatoes, while audiences gave it an A- CinemaScore. The audience was largely male (63%), diverse (36% Black, 28% Latino, 23% white and 13% Asian/other) and young (55% between 18 and 34) according to exit polls.

Over 80% of general audiences said the film was a "definite recommend." With Black audiences, that number ballooned to 89%.

"I've been doing this a long time and that's rarefied air," Lomis said. "People love the movie."

It’s also the most expensive "Creed" film, with a reported production budget of $75 million, compared to the others which cost $35 million and $50 million. Internationally, "Creed III" earned $41.8 million from 75 markets, making its global debut $100.4 million.

It's a big moment for Amazon, who acquired MGM for $8.5 billion last year, and could have simply released "Creed III" on its streaming service with a limited theatrical run. But they chose theatrical, and it paid off.

"Amazon threw their weight behind this movie like only they can do," Lomis said. "They supercharged the campaign with marketing support across all their verticals on the platform and beyond the platform. That shows a commitment to the theatrical business model from Amazon and MGM, which I think should be exciting to everybody."

The company’s next major theatrical release is the Ben Affleck-directed "Air," starring Matt Damon, out next month.

"Ant-Man 3" slipped to a distant second in its third weekend in theaters with $12.5 million from North America and $22 million internationally. The Marvel and Disney film's global cume now stands at $419.5 million.

Third place went to Universal's "Cocaine Bear," which added $11 million in its second weekend in theaters to bring its domestic total to $41.3 million.

Crunchyroll’s "Demon Slayer: Kimetsu No Yaiba – To The Swordsmith Village" placed fourth with $10.1 million. The series is based on Koyoharu Gotoge’s manga about a boy avenging his family.

Lionsgate and Kingdom Story Company's "Jesus Revolution" rounded out the top five with $8.7 million. The film starring Kelsey Grammer as a pastor in the 1970s has made $30.5 million in two weekends in theaters against a $15 million production budget.

Opening outside of the top five was Guy Ritchie’s "Operation Fortune: Ruse de Guerre," a spy caper with Jason Statham, Hugh Grant and Aubrey Plaza that made $3.2 million from 2,168 locations this weekend. The film, originally an STX release, was in distribution limbo for some time. Lionsgate recently stepped in to oversee the domestic rollout.

The success of "Creed III" bodes well for other releases coming in March, including "John Wick Chapter 4" and "Shazam! Fury of the Gods."

"We’re going to have an incredible March," said Paul Dergarabedian, the senior media analyst for Comscore. "It’s going to feel more like summer than spring with hits coming one after the next that will create incredible momentum for the summer movie season."



Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
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Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)

Hollywood's video game performers announced they would go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.

The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement.

SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the two sides remained split over the regulation of generative AI. A spokesperson for the video game producers, Audrey Cooling, said the studios offered AI protections, but SAG-AFTRA’s negotiating committee said that the studios’ definition of who constitutes a "performer" is key to understanding the issue of who would be protected.

"The industry has told us point blank that they do not necessarily consider everyone who is rendering movement performance to be a performer that is covered by the collective bargaining agreement," SAG-AFTRA Chief Contracts Officer Ray Rodriguez said at a news conference Thursday afternoon. He said some physical performances are being treated as "data."

Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.

"We strike as a matter of last resort. We have given this process absolutely as much time as we responsibly can," Rodriguez told reporters. "We have exhausted the other possibilities, and that is why we’re doing it now."

Cooling said the companies' offer "extends meaningful AI protections."

"We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations," she said.

Andi Norris, an actor and member of the union's negotiating committee, said that those who do stunt work or creature performances would still be at risk under the game companies' offer.

"The performers who bring their body of work to these games create a whole variety of characters, and all of that work must be covered. Their proposal would carve out anything that doesn’t look and sound identical to me as I sit here, when, in truth, on any given week I am a zombie, I am a soldier, I am a zombie soldier," Norris said. "We cannot and will not accept that a stunt or movement performer giving a full performance on stage next to a voice actor isn’t a performer."

The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said.

Members voted overwhelmingly last year to give leadership the authority to strike. Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.

The last interactive contract, which expired in November 2022, did not provide protections around AI but secured a bonus compensation structure for voice actors and performance capture artists after an 11-month strike that began in October 2016. That work stoppage marked the first major labor action from SAG-AFTRA following the merger of Hollywood’s two largest actors unions in 2012.

The video game agreement covers more than 2,500 "off-camera (voiceover) performers, on-camera (motion capture, stunt) performers, stunt coordinators, singers, dancers, puppeteers, and background performers," according to the union.

Amid the tense interactive negotiations, SAG-AFTRA created a separate contract in February that covered independent and lower-budget video game projects. The tiered-budget independent interactive media agreement contains some of the protections on AI that video game industry titans have rejected. Games signed to an interim interactive media agreement, tiered-budget independent interactive agreement or interim interactive localization agreement are not part of the strike, the union said.