A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million

Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
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A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million

Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)
Michael B. Jordan, known for his roles in "Creed" and "Black Panther," touches the star with his name on it during a ceremony honoring him with a star on the Hollywood Walk of Fame on Wednesday, March 1, 2023, in Los Angeles. (AP)

"Creed III" punched above its weight at the domestic box office in its first weekend in theaters. The MGM release knocked "Ant-Man and the Wasp: Quantumania" out of first place and far surpassed both industry expectations and the opening weekends of the first two movies in the franchise.

Playing in 4,007 locations in North America, "Creed III" earned an estimated $58.7 million in ticket sales, according to studio estimates Sunday. Going into the weekend, analysts expected the film to open in the $30 million range. The first "Creed" debuted to $29 million in 2015 and "Creed II" opened to $35 million in 2018.

Michael B. Jordan made his directorial debut with "Creed III," which pits his character Adonis against a childhood friend, Dame, played by Jonathan Majors. It’s the first in the Rocky/Creed films to not feature Sylvester Stallone, who chose not to return because of creative differences.

"This is beyond all of our expectations. And we knew that we had something special — we tested the movie and it tested great, but the public responded so resoundingly to it," said Erik Lomis, MGM’s head of distribution. "Everything went right here starting with the movie itself ... It was just up to us not to break it when they gave it to us and we didn't."

Strong reviews helped "Creed III," which is currently sitting at an 87% on Rotten Tomatoes, while audiences gave it an A- CinemaScore. The audience was largely male (63%), diverse (36% Black, 28% Latino, 23% white and 13% Asian/other) and young (55% between 18 and 34) according to exit polls.

Over 80% of general audiences said the film was a "definite recommend." With Black audiences, that number ballooned to 89%.

"I've been doing this a long time and that's rarefied air," Lomis said. "People love the movie."

It’s also the most expensive "Creed" film, with a reported production budget of $75 million, compared to the others which cost $35 million and $50 million. Internationally, "Creed III" earned $41.8 million from 75 markets, making its global debut $100.4 million.

It's a big moment for Amazon, who acquired MGM for $8.5 billion last year, and could have simply released "Creed III" on its streaming service with a limited theatrical run. But they chose theatrical, and it paid off.

"Amazon threw their weight behind this movie like only they can do," Lomis said. "They supercharged the campaign with marketing support across all their verticals on the platform and beyond the platform. That shows a commitment to the theatrical business model from Amazon and MGM, which I think should be exciting to everybody."

The company’s next major theatrical release is the Ben Affleck-directed "Air," starring Matt Damon, out next month.

"Ant-Man 3" slipped to a distant second in its third weekend in theaters with $12.5 million from North America and $22 million internationally. The Marvel and Disney film's global cume now stands at $419.5 million.

Third place went to Universal's "Cocaine Bear," which added $11 million in its second weekend in theaters to bring its domestic total to $41.3 million.

Crunchyroll’s "Demon Slayer: Kimetsu No Yaiba – To The Swordsmith Village" placed fourth with $10.1 million. The series is based on Koyoharu Gotoge’s manga about a boy avenging his family.

Lionsgate and Kingdom Story Company's "Jesus Revolution" rounded out the top five with $8.7 million. The film starring Kelsey Grammer as a pastor in the 1970s has made $30.5 million in two weekends in theaters against a $15 million production budget.

Opening outside of the top five was Guy Ritchie’s "Operation Fortune: Ruse de Guerre," a spy caper with Jason Statham, Hugh Grant and Aubrey Plaza that made $3.2 million from 2,168 locations this weekend. The film, originally an STX release, was in distribution limbo for some time. Lionsgate recently stepped in to oversee the domestic rollout.

The success of "Creed III" bodes well for other releases coming in March, including "John Wick Chapter 4" and "Shazam! Fury of the Gods."

"We’re going to have an incredible March," said Paul Dergarabedian, the senior media analyst for Comscore. "It’s going to feel more like summer than spring with hits coming one after the next that will create incredible momentum for the summer movie season."



Movie Review: 'Eddington' Is a Satire About Our Broken Brains That Might Re-Break Your Brain

 This image released by A24 shows Joaquin Phoenix, left, and Pedro Pascal in a scene from "Eddington." (A24 via AP)
This image released by A24 shows Joaquin Phoenix, left, and Pedro Pascal in a scene from "Eddington." (A24 via AP)
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Movie Review: 'Eddington' Is a Satire About Our Broken Brains That Might Re-Break Your Brain

 This image released by A24 shows Joaquin Phoenix, left, and Pedro Pascal in a scene from "Eddington." (A24 via AP)
This image released by A24 shows Joaquin Phoenix, left, and Pedro Pascal in a scene from "Eddington." (A24 via AP)

You might need to lie down for a bit after "Eddington." Preferably in a dark room with no screens and no talking. "Eddington," Ari Aster's latest nightmare vision, is sure to divide but there is one thing I think everyone will be able to agree on: It is an experience that will leave you asking "WHAT?" The movie opens on the aggravated ramblings of an unhoused man and doesn't get much more coherent from there. Approach with caution.

We talk a lot about movies as an escape from the stresses of the world. "Eddington," in which a small, fictional town in New Mexico becomes a microcosm of life in the misinformation age, and more specifically during the pandemic and the Black Lives Matter protests, is very much the opposite of that. It is an anti-escapist symphony of masking debates, conspiracy theories, YouTube prophets, TikTok trends and third-rail topics in which no side is spared. Most everyone looks insane and ridiculous by the end, from the white teenage girl (Amélie Hoeferle) telling a Black cop (Michael Ward) to join the movement, to the grammatical errors of the truthers, as the town spirals into chaos and gruesome violence.

Joaquin Phoenix plays the town sheriff, a soft-spoken wife guy named Joe Cross, who we meet out in the desert one night watching YouTube videos about how to convince your wife to have a baby. He's interrupted by cops from the neighboring town, who demand he put on a mask since he's technically crossed the border.

It is May 2020, and everyone is a little on edge. Joe, frustrated by the hysterical commitment to mandates from nowhere, finds himself the unofficial spokesperson for the right to go unmasked. He pits himself against the slick local mayor Ted Garcia (Pedro Pascal), who is up for reelection, in the pocket of big tech and ready to exploit his single fatherhood for political gain. At home, Joe's mother-in-law Dawn (Deirdre O'Connell) spends all day consuming internet conspiracy theories, while his wife Louise (a criminally underused Emma Stone) works on crafts and nurses unspoken traumas.

Joe's eagerness to take on Ted isn't just about masking. Years ago, Ted dated his now-wife, a story that will be twisted into rape and grooming accusations. Caricatures and stereotypes are everywhere in "Eddington," but in this world it feels like the women are especially underwritten - they are kooks, victims, zealots and the ones who push fragile men to the brink. But in "Eddington," all the conspiracies are real and ordinary people are all susceptible to the madness.

In fact, insanity is just an inevitability no matter how well-intentioned one starts out, whether that's the woke-curious teen rattled by rejection, or the loyal deputy Guy (Luke Grimes) who is suddenly more than happy to accuse a colleague of murder. Louise will also be swayed by a floppy-haired internet guru, a cult-like leader played with perfect swagger by Austin Butler.

The problem with an anarchic satire like "Eddington," in theaters Friday, is that any criticism could easily be dismissed with a "that's the point" counterargument. And yet there is very little to be learned in this silo of provocations that, like all Aster movies, escalates until the movie is over.

There are moments of humor and wit, too, as well as expertly built tension and release. "Eddington" is not incompetently done or unwatchable (the cast and the director kind of guarantee that); it just doesn't feel a whole of anything other than a cinematic expression of broken brains.

Five years after we just went through (at least a lot of) this, "Eddington" somehow seems both too late and too soon, especially when it offers so little wisdom or insight beyond a vision of hopelessness. I wonder what world Aster thought he'd be releasing this film into. Maybe one that was better, not cosmically worse.

It's possible "Eddington" will age well. Perhaps it's the kind of movie that future Gen Alpha cinephiles will point to as being ahead of its time, a work that was woefully misunderstood by head-in-the-sand critics who didn't see that it was 2025's answer to the prescient paranoia cinema of the 1970s.

Not to sound like the studio boss in "Sullivan's Travels," trying to get the filmmaker with big issues on the mind to make a dumb comedy, but right now, "Eddington" feels like the last thing any of us need.