Valentino Holds Black Tie Paris Show, Lanvin Goes Simple

Models wear creations as part of the Lanvin Fall/Winter 2023-2024 ready-to-wear collection presented Sunday, March 5, 2023 in Paris. (AP)
Models wear creations as part of the Lanvin Fall/Winter 2023-2024 ready-to-wear collection presented Sunday, March 5, 2023 in Paris. (AP)
TT
20

Valentino Holds Black Tie Paris Show, Lanvin Goes Simple

Models wear creations as part of the Lanvin Fall/Winter 2023-2024 ready-to-wear collection presented Sunday, March 5, 2023 in Paris. (AP)
Models wear creations as part of the Lanvin Fall/Winter 2023-2024 ready-to-wear collection presented Sunday, March 5, 2023 in Paris. (AP)

Cars snaked for blocks dropping off countless VIPs for Valentino’s “black tie” show at Paris Fashion Week as the evening Paris lights bathed the nearby Arc de Triomphe. Its designer Pierpaolo Piccioli put on a star-studded collection that deconstructed the suit amid androgyny and sartorial plays.

Meanwhile at Lanvin, stars such as Avril Lavigne sat beneath the Gothic-style arches to view the oldest couture house’s latest designs, which subtly evoked history.

Here are some highlights of Sunday’s ready-to-wear displays.

Valentino’s black tie

Brooklyn Beckham and Nicole Peltz soaked up photographers’ flashes inside the ornate Hotel Salomon de Rothschild in the moment of calm before the storm. Then as 8pm approached, hordes of fashion insiders wrestled for their places at one of the Paris season’s hotly anticipated shows.

This fall, Piccioli captured the gender fluid zeitgeist with a display that dissected the suit – with black ties, flashes of punk and gold earrings.

Sheer black blouses sported big white polka dots. A white shirt and black tie became an all-enveloping floor sweeping gown. Myriad plumes poked out deftly from a statement black and white striped feather coat.

Thin black ties – the theme of the show -- were abundant, as were takes on the white shirt, which at times caught echoes of Celine’s Hedi Slimane.

Yet the monochromatic musing was handled with subtlety, and balanced with bursts of on-trend eye-popping color – such as a long wool citrine coat or an emerald green leather poncho-jacket.

The art of the invitation

The age of email and rising environmental awareness doesn’t seem to have left much of a mark on the fashion industry’s antiquated system of invitations. Season after season, gasoline-guzzling couriers crisscross Paris to personally deliver ever-elaborate, often handmade, invites – sometimes even for shows touting ecological awareness!

Top houses vie for the wackiest or most imaginative idea that often bears a clue as to the theme of the runway collection.

Balenciaga’s invite was a toile blazer set against a plain background that fashion insiders interpreted as signaling a fresh start for the embattled designer Demna Gvasalia. Balenciaga apologized last year after harsh industry-wide criticism of its ads featuring child abuse papers and bondage bears.

Gvasalia has told media that he was now going back to his roots of making jackets as that is where he began as a designer, acknowledging with humility that fashion was not about “buzz.”

Givenchy sent out a giant patent black croc purse containing the details of the show that moved in a glamorous direction.

While, was Chloe’s invitation box of Alain Ducasse designer cacao chocolates aimed at sweetening guests after a spate of middling reviews?

Lanvin is simple

References to the 1940s, 1980s, the 18th century, the medieval and the Renaissance mingled together inside the historic arches of Paris’ thirteenth century College of Bernardins. Yet despite these myriad styles, this fall-winter collection remained a pared down affair -- simply chic, and intentionally lacking in adornments and embellishments.

There were some nice touches. Stud-like polka-dots adorning shirts, slit skirt-suits and coats provided a lift. Elsewhere, a pink 1940s coat with sloping shoulders became a statement piece in textured pink. A black satine gown featured a diagonal dynamic cleverly matching the angle of the stone arches in the decor behind.

The show’s simplicity belied the inner passion of Lanvin’s designer Bruno Sialelli. The house quoted the Swedish-American Sculptor Claes Oldenburg, who died last year, as saying: “Making things. What fun! And things being made, Go away!”

Alexander McQueen’s orchid

Designer Sarah Burton said she was drawn to the orchid, the leitmotif of her gothic-tinged fall collection for Alexander McQueen, because of its strange beauty and adaptability.

“It thrives in the air, resists being rooted and grows in the wild,” she said. “The orchid mimics both predator and prey.”

The anatomy of the orchid – and of human flesh – was this dissected in this original display that turned the beauty of the one of the world’s most common flowers into something almost threatening, sinister and provocative.

The inside orchid featured as a blown up white image on the skirt of a black billowing Asiatic look. Taken from above, the flower’s lips and column resembled a fierce creature, mouth open, ready to feed.

A sublime sheath in torch red had Giger-like tendrils creeping round the bust and hips evoking the myriad orchid roots.

Front row stars Eddie Redmayne and Elle Fanning admired and applauded.



Zalando Uses AI to Speed Up Marketing Campaigns, Cut Costs

FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
TT
20

Zalando Uses AI to Speed Up Marketing Campaigns, Cut Costs

FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app and website, it said on Wednesday, as AI shakes up the fashion industry and cuts costs.
Zalando, which sells branded clothes, shoes, and accessories across 25 markets in Europe, is using AI to produce imagery quickly enough to respond to short-lived fashion trends spread on social media. It is also developing AI-generated "digital twins" of models to use in its marketing.
"We are using AI to be able to be reactive," Matthias Haase, vice president of content solutions at Zalando, told Reuters in an interview.
Using generative AI cuts the time needed to produce imagery to around three to four days from six to eight weeks, and reduces costs by 90%, Haase said, adding the AI-generated content drives greater engagement from customers.
"It's not because of AI content that is better than human-created content, it is really about how new, how relevant it is to our customers," Haase added.
Around 70% of Zalando's editorial campaign images were AI-generated in the fourth quarter of last year as it has increased use of the technology. AI-generated images illustrated Zalando's recap of the year's biggest trends, including "brat summer", "mob wife", and double denim.
For an industry used to costly, meticulously planned fashion shoots on sets or in far-flung locations, the prospect of using AI to speed up production and use marketing money more efficiently is of particular appeal to retailers with far smaller budgets than the big, luxury players.
Zalando is the latest retailer to try out AI-generated digital twins of models, after Sweden's H&M in March said it created digital twins in collaboration with a modelling agency.
The AI-generated three-dimensional replicas enable Zalando to feature a model in a campaign and show an exact replica of that model in the app's product pages, without needing to take hundreds of photos.
Asked how generative AI could affect job prospects for fashion photographers, Haase said traditional fashion shoots will still be needed, but that photographers and other creatives will also have to adapt to using AI tools.
"Creative people fear that AI makes creatives redundant," Haase said. "I don't see that at all, to be honest... I see it rather that creative minds have now, instead of two hands, six hands."