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BTS Absence Hurting Global K-Pop Growth, Says HYBE Chairman

In this file photo taken on January 15, 2019, South Korean boy band BTS, also known as the Bangtan Boys, pose on the red carpet at the 28th Seoul Music Awards in Seoul. (AFP)
In this file photo taken on January 15, 2019, South Korean boy band BTS, also known as the Bangtan Boys, pose on the red carpet at the 28th Seoul Music Awards in Seoul. (AFP)
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BTS Absence Hurting Global K-Pop Growth, Says HYBE Chairman

In this file photo taken on January 15, 2019, South Korean boy band BTS, also known as the Bangtan Boys, pose on the red carpet at the 28th Seoul Music Awards in Seoul. (AFP)
In this file photo taken on January 15, 2019, South Korean boy band BTS, also known as the Bangtan Boys, pose on the red carpet at the 28th Seoul Music Awards in Seoul. (AFP)

Making megastars BTS do their South Korean military service is slowing the global growth of K-pop, the chairman of the septet's agency HYBE said Wednesday.

The boyband are widely considered South Korea's biggest-ever cultural phenomenon, selling out stadiums around the world and dominating the charts while raking in billions for the country's economy and building a global legion of fans known as ARMYs.

But all able-bodied men in South Korea must serve at least 18 months in the military and, after a years-long debate about whether BTS deserved an exemption, Jin, the oldest member of the group, enlisted in December.

Bang Si-hyuk, chairman of HYBE and the mastermind behind BTS, said figures -- including global ratings and album sales -- now showed declining demand for K-pop.

"The absence of BTS is the first reason," Bang said.

"I think it's very clear that the fact BTS is not active as a team is playing the biggest role in bringing about this change in numbers," he told a forum in Seoul.

BTS are the most prominent K-pop figures globally, he said, adding: "The market narrows significantly when BTS is taken out."

His comments come days after HYBE suspended a controversial bid to acquire control of rival SM Entertainment, ending a lengthy, high-profile feud over the company's management.

He was accused of a hostile takeover and seeking to monopolize K-pop, but Bang defended his move as a solution to K-pop's slowing growth.

J-Hope next

HYBE announced last month that a second BTS member, J-Hope, has "initiated the military enlistment process", with local media reporting he was due to enlist in April.

On Sunday, J-Hope appeared on a late night music talk show on KBS and said goodbye to fans, telling them: "I will be back soon from the military."

Since their debut in 2013, BTS have been credited with generating billions for their country, as well as boosting the image and soft power of South Korea -- now a global cultural powerhouse.

They have been invited to speak at the United Nations, and to meet US President Joe Biden at the White House.

But analysts have questioned what the future holds for the group after all seven members complete their military service.

Some male K-pop stars have struggled to resume their careers after military service in a cut-throat industry where artists are easily replaceable.

"Obviously, I think it's true that enlisting in the military means the continuity of a person's career or their value as a national asset is damaged," said HYBE chairman Bang.

"However, I think it's a completely different matter for an individual to happily accept the duty of the military," he added, saying he was "happy" about the decisions by the BTS members.

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André 3000's Alt-Jazz, ‘No Bars’ Solo Album Stunned Fans. Now, It’s up for Grammys

André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
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André 3000's Alt-Jazz, ‘No Bars’ Solo Album Stunned Fans. Now, It’s up for Grammys

André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)

No one was expecting it. Late last year, André 3000 released his debut solo album, "New Blue Sun," 18 years after his legendary rap group Outkast's last studio album, "Idlewild."

But "New Blue Sun" has "no bars," he jokes. It's a divergence from rap because "there was nothing I was liking enough to rap about, or I didn't feel it sounded fresh. I'm not about to serve you un-fresh (expletive.)"

Instead, he offered up a six-track instrumental album of ambient alt-jazz — with special attention paid to the flute.

"The sound, that's how I got into it," he says of the instrument. "The portability, too. You can't tote around a piano and play in Starbucks."

He's also invested in the flute's history — like learning about Mayan flutes made from clay, a design he had re-created in cedarwood. "There’s all kinds of fables and, you know, indigenous stories that go along with playing the flute — playing like the birds or playing your heart like the wind — it kind of met (me) where I was in life," he says.

"Flutes — wind instruments in general — are the closest thing you get to actually hearing a human," he continues. "You're actually hearing the breath of a person."

"New Blue Sun" is a stunning collection, one that has earned André 3000 three new Grammy Award nominations: album of the year, alternative jazz, and instrumental composition. Those arrive exactly 25 years after the 1999 Grammys, where Outkast received their first nomination — for "Rosa Parks," from their third album, "Aquemini" — and 20 years after the group won album of the year for "Speakerboxxx/The Love Below."

"It matters because we all want to be acknowledged or recognized," André 3000 says of his new Grammy nominations. "It's a type of proof of connection, in some type of way ... especially with the Grammys, because it's voted on by a committee of musicians and people in the industry."

He's a bit surprised by the attention, too, given the type of album he created. "We have no singles on the radio, not even singles that are hot in the street," he says. "When you're sitting next to Beyoncé and Taylor Swift, these are highly, hugely popular music artists, I'm satisfied just because of that ... we won just to be a part of the whole conversation."

He theorizes that it may be because popular music listening habits are broadening. "A lot of artists are just trying different things. Even, you know, the album that Beyoncé is nominated for, it’s not her normal thing," he says of her country-and-then-some record, "Cowboy Carter.We’re in this place where things are kind of shifting and moving."

For André 3000, "New Blue Sun" has allowed him to "feel like a whole new artist," but it is also an extension of who he's always been. "Being on the road with Outkast and picking up a bass clarinet at a pawn shop in New York and just sitting on the back of the bus playing with it — these things have been around," he says.

He's also always embraced "newness," as he puts it, experimenting creatively "even if it sounds non-masterful."

"Even producing for Outkast, I was just learning these instruments. If I ... put my hands down and play ‘Ms. Jackson,’ I'm not knowing what I'm playing. But I like it," he says.

As for a new Outkast album, "I never say never," he says. "But I can say that the older I get, I feel like that time has happened."