‘Star Trek’, Swear Words and TV Characters’ Changing Mores

This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
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‘Star Trek’, Swear Words and TV Characters’ Changing Mores

This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)

For nearly four decades, Jean-Luc Picard of “Star Trek” has largely been presented as genteel, erudite and — at times — quite buttoned up. Yes, he loses his temper. Yes, he was reckless as a callow cadet many years ago. Yes, he occasionally gets his hands dirty or falls apart.

But the Enterprise captain-turned-admiral stepped into a different place in last week’s episode of the streaming drama “Star Trek: Picard.” Now, he’s someone who — to the shock of some and the delight of others — has uttered a profanity that never would have come from his mouth in the 1990s: “Ten f—-ing grueling hours,” Patrick Stewart's character says at one point during an intense conversation in which he expects everyone will die shortly.

The whole thing was in keeping with the more complex, nuanced aesthetic of this decade’s “Star Trek” installments. And the online conversation that ensued illustrates the journey undertaken when a fictional character voyages from the strictures of network and syndicated television to high-end streaming TV, The Associated Press said.

“'Star Trek’ was G-rated when it first came out. 'The Next Generation’ was clean-cut and optimistic. What we’re seeing now with ‘Picard’ is a little bit more of the grit,” says Shilpa Davé, a media studies scholar at the University of Virginia and a longtime “Trek” fan.

Over the weekend, “Star Trek” Twitter reflected that tension.

“Totally out of character,” said one post, reflecting many others. Some complained that it cheapened the utopia that Gene Roddenberry envisioned, that humans wouldn’t be swearing like that four centuries from now, that someone as polished as Picard wouldn’t need such language.

“Part of Star Trek’s appeal is the articulate way characters speak. Resorting to gutter language feels like a step backward since Star Trek’s characters are meant to be better than this,” John Orquiola wrote for the website Screen Rant on Sunday.

The backlash to the backlash followed. Christopher Monfette, the Paramount+ show’s co-executive producer, wrote an extensive and persuasive thread about the moment and why he believed it worked.

“It’s easy to hear that elevated British tone escaping the mouth of a gentlemanly Shakespearean actor and assume some elevated intellectualism,” he said, while acknowledging: “Criticism of its use is fair even if it just strikes a personal nerve — or if you’ve equated 'Trek' with more broader, family-friendly storytelling. But regardless, cursing in the show is carefully debated & discussed in the room or on set. We don’t take it lightly.”

The showrunner for “ Star Trek: Picard ” this season, Terry Matalas, said the F-word from Picard wasn’t scripted but was a choice by Stewart in the moment. The result, Matalas said, was “so real.”

“Everything you do as artists, as writers and actors, even as editors, is authenticity. That’s the thing you want to feel,” he told Collider. “I was really torn because hearing that word come from your childhood hero, Captain Picard, it throws you. But wow, is it powerful.”

“Star Trek” has a long history of pushing boundaries, linguistic and otherwise.

“Let’s get the hell out of here,” Capt. James T. Kirk said on network TV in 1967, when that word was edgy. He’d just lost someone dear to him in the most trying of circumstances. Dr. McCoy, the ship’s irascible physician, would often say, “Dammit, Jim.” And in the larger realm, the original series delicately danced with NBC censors over everything from women’s costumes to racial, sexual and war references.

But the crossing of last week's linguistic frontier is an interesting case. It highlights the turbulence generated when a beloved character born during the “family-friendly” TV era evolves against the streaming landscape, where constraints are fewer and opportunities for unflinching authenticity greater.

"This isn't just a rethinking of a fictional world. This is the same actor and the same character in the same setting that we had before. And all these years, he has been speaking and behaving in a certain way," says Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.

Sometimes this transition unfolds erratically. Velma, a member of the Gen-X-era Saturday morning cartoon “Scooby Doo,” recently appeared in a more multicultural cartoon reboot on HBO Max that featured a high-school shower scene and overt sexual references. It has been roundly panned. Several years ago, when “Riverdale” premiered, the attempts to push Archie, Jughead, Betty and Veronica from the sunny world of comics into the darker realm of teen drama produced uneven, sometimes jarring results.

“Star Trek” is in a whole different universe, so to speak.

Roddenberry famously framed it as a utopian future where the main characters generally avoided conflict with each other, their society wasn't motivated by greed and humanity was seen as inexorably moving forward. Purists have criticized the recent years of what they call “new Trek” as a darker, more fragmented universe.

Nonsense, say many others: Both allegory and word usage evolve with the times. After all, it was only seven decades ago that Lucille Ball (and her character) was expecting a baby on “I Love Lucy” and the word “pregnant” couldn't be uttered on national television — except, oddly, in French.

And for years before and after that, Hollywood's production code prescribed the ways morality and amorality could be depicted in film, with strict regulation of everything from sexual innuendo to whether criminals were portrayed sympathetically to whether the good guys won. Hence the term “Hollywood ending," which remains with us today in many parts of life.

All of which raises the question: Could it also be the boundaries themselves that help create memorable film and television, rather than merely the breaking of them?

“Star Trek had a certain kind of sincerity — almost like 'the 23rd century will be a family-friendly kind of thing,'” Thompson says. “The question is, what happens when your characters outlive the media industry standards? How do you accommodate the fact that you’re no longer limited without completely betraying the world that you’ve created?”

In this case, Stewart has said he returned to the character because he was persuaded there were new stories to tell. Just as he had aged two decades since his last "Star Trek” appearance, so, too, had Picard — with all the evolution that went along with it.

The kind of evolution, perhaps, that might make a man facing his own end choose a word that still carries a lot of power — even in today's swearing, streaming world. When Jean-Luc Picard says that word, you can be absolutely sure he means it.



‘Superman’ Aims to Save Flagging Film Franchise, Not Just Humanity

 David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
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‘Superman’ Aims to Save Flagging Film Franchise, Not Just Humanity

 David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)

Superman is often called upon to save the world from evildoers, but in his latest big-screen incarnation, he's also being asked to swoop in and save a franchise.

James Gunn's "Superman," which opened in theaters worldwide this week, is a reboot aimed at relaunching the so-called DC Universe of comic book-based superhero movies, which also features Wonder Woman and Batman.

The celluloid efforts of Warner Bros. and DC Studios have been widely eclipsed by Disney's Marvel Cinematic Universe -- the world of Iron Man, Thor, Black Panther and the Fantastic Four, who are getting their own reboot later this month.

"Warner Bros. has invested a lot of energy and money in trying to refocus and renew DC Studios, and this is going to be the big release from that," analyst David A. Gross from Franchise Entertainment Research told AFP.

The heavy task falls on the shoulders of Gunn, the writer-director who won praise from fans of the genre with Marvel's "Guardians of the Galaxy" trilogy.

The movie's rollout has already encountered several headwinds, including a right-wing backlash to Gunn's comments on Superman's role as an immigrant, and skepticism from fans of the previous Superman films helmed by director Zack Snyder.

Gunn has shrugged off the high stakes surrounding the movie's box office success.

"Is there something riding on it? Yeah, but it's not as big as people make it out to be," he told GQ Magazine.

"They hear these numbers that the movie's only going to be successful if it makes $700 million or something and it's just complete and utter nonsense."

The hype around the movie is real -- the White House even superimposed President Donald Trump onto one of the movie's official posters with the caption "THE SYMBOL OF HOPE. TRUTH. JUSTICE. THE AMERICAN WAY. SUPERMAN TRUMP."

- 'A diminished genre' -

Warner Bros. hopes the DC Universe can catch up with Marvel which -- after years of huge successes with the "Avengers" movies -- has seen more muted box office returns with the recent "Thunderbolts" and "Captain America: Brave New World."

Gross explained that superhero films hit a peak right before the Covid-19 pandemic, with box office earnings and audience enthusiasm waning ever since that time.

"It's really a diminished genre," Gross said.

However, the analyst said early buzz for "Superman" was "really good."

The film stars up-and-comer David Corenswet as the new Superman/Clark Kent, with "The Marvelous Mrs. Maisel" star Rachel Brosnahan playing love interest Lois Lane and Nicholas Hoult as arch-villain Lex Luthor.

The story follows the Man of Steel coming to terms with his alien identity as he finds his place in the human world.

The supporting cast boasts a selection of other DC Comics characters, from the peacekeeping Green Lantern (Nathan Fillion) -- who is scheduled to reprise the role in upcoming TV series "Lanterns" -- to the mace-wielding Hawkgirl.

Gross noted that July "is the top moviegoing month of the year," leading tracking estimates to forecast a total of more than $100 million for the film's opening weekend in North America.

- 'The story of America' -

DC Studios however must shake off a reputation for producing mediocre films that did not score well with audiences.

The last round of "DC Extended Universe" films included the well-liked "Wonder Woman" (2017) starring Gal Gadot -- but also box office flops like "Shazam! Fury of the Gods" (2023) and the under-performing "Aquaman" sequel with Jason Momoa.

"The success was mixed, and they were spending a lot of money on some of the new spinoff characters who were not working particularly well," Gross said, pointing at 2021's "The Suicide Squad" -- directed by Gunn -- as an example.

The last films featuring Superman, starring Henry Cavill and directed by Snyder, were relatively successful for Warner Bros. until "Justice League" -- DC's effort at recreating the "Avengers" vibe -- which lost millions of dollars.

Fans of Snyder have stirred up negative buzz for the new "Superman" movie, voicing hope online that the reboot fails out of a sense of loyalty to the previous films.

The backlash was further widened after right-wing pundits groaned about Superman's specific characterization as an immigrant, lamenting the superhero had become "woke."

Gunn addressed the criticism, telling The Times newspaper that "Superman is the story of America," with the character reflecting those who "came from other places and populated the country."

"I'm telling a story about a guy who is uniquely good, and that feels needed now," he added.

Ultimately, time will soon tell if Corenswet's chiseled looks and Gunn's directorial vision will be the superpowers that DC Studios need -- or prove to be its Kryptonite.