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22 Local Startups Nominated for Saudi Entertainment Industry

Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
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22 Local Startups Nominated for Saudi Entertainment Industry

Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)

The General Entertainment Authority has nominated 22 startups for the first Entertainment Business Accelerator, which aims to provide support for entrepreneurs interested in the sector.

The authority launched the business accelerator on Feb. 26, in a step that seeks to empower local competencies and emerging projects, given the unprecedented leap in recreational activities, in line with the Kingdom’s trends to diversify sources of income and increase non-oil revenues.

The program is intensifying its services for a period of 12 weeks, and aims to raise local competencies and empower entrepreneurs and startups in the field of entertainment by offering them workshops and guidance, and connecting them to a wide network of investors in the sector.

Entertainment projects in Saudi Arabia have proven their success in diversifying sources of income and increasing contribution to the gross domestic product, in addition to creating a number of jobs for male and female citizens.

The Business Accelerator program will enable startups to expand their business in the field of entertainment, by competing to provide the best quality of services in line with the government’s ambition and create multiple jobs for Saudis, in addition to diversifying sources of income and raising the sector’s contribution to the gross domestic product.

Observers believe that the program will contribute to raising local competencies and enhance the Kingdom’s readiness to host major entertainment projects.

Turki Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, said in earlier remarks that with the support of Crown Prince Mohammad bin Salman, entertainment events held by the Authority from 2019 until the first quarter of this year attracted more than 120 million visitors - a record number that highlights the government’s interest in this vital and promising sector.

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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)

For many people of a certain age, high school gym class began with reaching for their toes. Then, over the years, we were told it was better to stretch after exercise.

It turns out, both those things can be true, but the differing advice has created some confusion.

Stretching can help make you more flexible, improve range of motion in your joints — and feel good. David Behm, who researches human kinetics at Memorial University of Newfoundland in St. John’s, Canada, offers this advice on when to stretch and how to do it safely:

Warm up first

It’s almost always good to stretch, but it’s better if you warm up first, said Behm, author of "The Science and Physiology of Flexibility and Stretching." He recommends a light aerobic activity such as jogging, walking or cycling for five or 10 minutes.

Follow that with some static stretching, the traditional way of reaching and holding a position (think back to that gym class). You can then do activity-specific dynamic stretching, in which you warm up the muscles with repetitive movements like leg lifts.

Behm says one minute is "the magic number" for how long to do static stretching per muscle group without fatigue.

Expand your definition of 'stretching'

Should you always stretch before exercising? If it's traditional stretching, not necessarily.

The better question, Behm says, is, "Should people increase their range of motion? Should people have better flexibility? And that is yes, because it helps prevent injuries. It helps with health. But you don’t have to stretch to achieve that."

Resistance training, for instance, can be an effective form of stretching, he said. Doing a chest press increases range of motion in your deltoids and pecs, whether with barbells, dumbbells or machines, so there is no need to stretch beforehand. Just make sure to start with a small amount of weight to warm up and then add more to train.

"You probably don’t have to do extra stretching unless you’re a gymnast, a figure skater, or even a golfer who needs a great range of motion through that swing," Behm said.

Nor do you need to stretch first if you’re going for a leisurely run. Simply start with a slow jog to warm up and then increase the pace.

Don't do it if it hurts

After exercise, "light stretching is OK, as long as you don't reach a point where you're feeling pain," Behm said. Since your muscles will be warm by that point, overdoing it makes you more likely to injure yourself.

Foam rollers can help with muscle recovery and have been shown to increase range of motion as well as stretching.

Do some static stretching before sports

If you’re playing a sport, Behm said, static stretching beforehand helps reduce muscle and tendon injury.

"If you’re going to do an explosive movement, change of direction, agility, sprint, any of these explosive activities that involve your muscles and tendons," he said, "you’re going to be stronger if you do static stretching."

People can especially get in trouble when they go back to a sport they used to play, whether it's tennis, surfing or any sort of team activity.

Also, stretch both sides equally. Lacking flexibility on one side also can lead to injury.

Sounds simple. Why all the confusion? Different studies over the years have either encouraged or discouraged stretching before exercise. Behm says that partly because some studies didn't reflect real-life conditions, or were designed with elite athletes in mind, not regular people.

"If you’re Usain Bolt, it makes a difference," said Behm. Not so much for the rest of us.