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22 Local Startups Nominated for Saudi Entertainment Industry

Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
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22 Local Startups Nominated for Saudi Entertainment Industry

Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)
Saudi Arabia’s entertainment sector is witnessing an unprecedented leap. (Asharq Al-Awsat)

The General Entertainment Authority has nominated 22 startups for the first Entertainment Business Accelerator, which aims to provide support for entrepreneurs interested in the sector.

The authority launched the business accelerator on Feb. 26, in a step that seeks to empower local competencies and emerging projects, given the unprecedented leap in recreational activities, in line with the Kingdom’s trends to diversify sources of income and increase non-oil revenues.

The program is intensifying its services for a period of 12 weeks, and aims to raise local competencies and empower entrepreneurs and startups in the field of entertainment by offering them workshops and guidance, and connecting them to a wide network of investors in the sector.

Entertainment projects in Saudi Arabia have proven their success in diversifying sources of income and increasing contribution to the gross domestic product, in addition to creating a number of jobs for male and female citizens.

The Business Accelerator program will enable startups to expand their business in the field of entertainment, by competing to provide the best quality of services in line with the government’s ambition and create multiple jobs for Saudis, in addition to diversifying sources of income and raising the sector’s contribution to the gross domestic product.

Observers believe that the program will contribute to raising local competencies and enhance the Kingdom’s readiness to host major entertainment projects.

Turki Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, said in earlier remarks that with the support of Crown Prince Mohammad bin Salman, entertainment events held by the Authority from 2019 until the first quarter of this year attracted more than 120 million visitors - a record number that highlights the government’s interest in this vital and promising sector.

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Blood Tests Allow 30-year Estimates of Women's Cardio Risks, New Study Says

A woman jogs in a park in Saint-Sebastien-sur-Loire near Nantes, France January 19, 2024. REUTERS/Stephane Mahe/File Photo Purchase Licensing Rights
A woman jogs in a park in Saint-Sebastien-sur-Loire near Nantes, France January 19, 2024. REUTERS/Stephane Mahe/File Photo Purchase Licensing Rights
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Blood Tests Allow 30-year Estimates of Women's Cardio Risks, New Study Says

A woman jogs in a park in Saint-Sebastien-sur-Loire near Nantes, France January 19, 2024. REUTERS/Stephane Mahe/File Photo Purchase Licensing Rights
A woman jogs in a park in Saint-Sebastien-sur-Loire near Nantes, France January 19, 2024. REUTERS/Stephane Mahe/File Photo Purchase Licensing Rights

Women’s heart disease risks and their need to start taking preventive medications should be evaluated when they are in their 30s rather than well after menopause as is now the practice, said researchers who published a study on Saturday.

Presenting the findings at the European Society of Cardiology annual meeting in London, they said the study showed for the first time that simple blood tests make it possible to estimate a woman’s risk of cardiovascular disease over the next three decades.

"This is good for patients first and foremost, but it is also important information for (manufacturers of) cholesterol lowering drugs, anti-inflammatory drugs, and lipoprotein(a)lowering drugs - the implications for therapy are broad," said study leader Dr. Paul Ridker of Brigham and Women’s Hospital in Boston, Reuters reported.

Current guidelines “suggest to physicians that women should generally not be considered for preventive therapies until their 60s and 70s. These new data... clearly demonstrate that our guidelines need to change,” Ridker said. “We must move beyond discussions of 5 or 10 year risk."

The 27,939 participants in the long-term Women’s Health Initiative study had blood tests between 1992 and 1995 for low density lipoprotein cholesterol (LDL-C or “bad cholesterol”), which are already a part of routine care.

They also had tests for high-sensitivity C-reactive protein (hsCRP) - a marker of blood vessel inflammation - and lipoprotein(a), a genetically determined type of fat.

Compared to risks in women with the lowest levels of each marker, risks for major cardiovascular events like heart attacks or strokes over the next 30 years were 36% higher in women with the highest levels of LDL-C, 70% higher in women with the highest levels of hsCRP, and 33% higher in those with the highest levels of lipoprotein(a).

Women in whom all three markers were in the highest range were 2.6 times more likely to have a major cardiovascular event and 3.7 times more likely to have a stroke over the next three decades, according to a report of the study in The New England Journal of Medicine published to coincide with the presentation at the meeting.

“The three biomarkers are fully independent of each other and tell us about different biologic issues each individual woman faces,” Ridker said.

“The therapies we might use in response to an elevation in each biomarker are markedly different, and physicians can now specifically target the individual person’s biologic problem.”

While drugs that lower LDL-C and hsCRP are widely available - including statins and certain pills for high blood pressure and heart failure - drugs that reduce lipoprotein(a) levels are still in development by companies, including Novartis , Amgen , Eli Lilly and London-based Silence Therapeutics.

In some cases, lifestyle changes such as exercising and quitting smoking can be helpful.

Most of the women in the study were white Americans, but the findings would likely “have even greater impact among Black and Hispanic women for whom there is even a higher prevalence of undetected and untreated inflammation,” Ridker said.

“This is a global problem,” he added. “We need universal screening for hsCRP ... and for lipoprotein(a), just as we already have universal screening for cholesterol.”