Nvidia Shows New Research on Using AI to Improve Chip Designs

The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
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Nvidia Shows New Research on Using AI to Improve Chip Designs

The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)

Nvidia Corp, the world's leading designer of computer chips used in creating artificial intelligence, on Monday showed new research that explains how AI can be used to improve chip design.

The process of designing a chip involves deciding where to place tens of billions of tiny on-off switches called transistors on a piece of silicon to create working chips. The exact placement of those transistors has a big impact on the chip's cost, speed and power consumption.

Chip design engineers use complex design software from firms like Synopsys Inc and Cadence Design Systems Inc to help them optimize the placement of those transistors.

On Monday, Nvidia released a paper showing that it could use a combination of artificial intelligence techniques to find better ways to place big groups of transistors. The paper aimed to improve on a 2021 paper by Alphabet Inc's Google, whose findings later became the subject of controversy.

The Nvidia research took an existing effort developed by University of Texas researchers using what is called reinforcement learning and added a second layer of artificial intelligence on top of it to get even better results.

Nvidia chief scientist Bill Dally said the work is important because chip manufacturing improvements are slowing with per-transistor costs in new generations of chip manufacturing technology now higher than previous generations.

That goes against the famous prediction by Intel Corp co-founder Gordon Moore that chips would always get cheaper and faster.

"You're no longer actually getting an economy from that scaling," Dally said. "To continue to move forward and to deliver more value to customers, we can't get it from cheaper transistors. We have to get it by being more clever on the design."



Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
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Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake

Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new UK digital rules taking effect next year.

The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said, The AP reported.

“This technology is not able to fully take off on iOS devices,” the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on “mobile ecosystems.”

The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers “the clearest or easiest option.”

And it said that the a revenue-sharing deal between the two US Big Tech companies “significantly reduces their financial incentives” to compete in mobile browsers on Apple's iOS operating system for iPhones.

Both companies said they will “engage constructively” with the CMA.

Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

Google said the openness of its Android mobile operating system “has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's “committed to open platforms that empower consumers.”

It's the latest move by regulators on both sides of the Atlantic to crack down on the dominance of Big Tech companies. US federal prosecutors this week unveiled their proposals to force Google to sell off its Chrome browser as they target its monopoly in online search.

The CMA's final report is due by March. The watchdog indicated it would recommend using the UK's new digital competition rulebook set to take effect next year, which includes new powers to rein in tech companies, to prioritize further investigation into Apple’s and Google’s “activities in mobile ecosystems."