Nvidia Shows New Research on Using AI to Improve Chip Designs

The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
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Nvidia Shows New Research on Using AI to Improve Chip Designs

The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)
The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. (Reuters)

Nvidia Corp, the world's leading designer of computer chips used in creating artificial intelligence, on Monday showed new research that explains how AI can be used to improve chip design.

The process of designing a chip involves deciding where to place tens of billions of tiny on-off switches called transistors on a piece of silicon to create working chips. The exact placement of those transistors has a big impact on the chip's cost, speed and power consumption.

Chip design engineers use complex design software from firms like Synopsys Inc and Cadence Design Systems Inc to help them optimize the placement of those transistors.

On Monday, Nvidia released a paper showing that it could use a combination of artificial intelligence techniques to find better ways to place big groups of transistors. The paper aimed to improve on a 2021 paper by Alphabet Inc's Google, whose findings later became the subject of controversy.

The Nvidia research took an existing effort developed by University of Texas researchers using what is called reinforcement learning and added a second layer of artificial intelligence on top of it to get even better results.

Nvidia chief scientist Bill Dally said the work is important because chip manufacturing improvements are slowing with per-transistor costs in new generations of chip manufacturing technology now higher than previous generations.

That goes against the famous prediction by Intel Corp co-founder Gordon Moore that chips would always get cheaper and faster.

"You're no longer actually getting an economy from that scaling," Dally said. "To continue to move forward and to deliver more value to customers, we can't get it from cheaper transistors. We have to get it by being more clever on the design."



Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
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Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the US tech giant faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023.

As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.

"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.

"On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimizing channel management."

Huawei made a comeback to the high-end smartphone segment last August with the release of a device powered by a domestically-made chip, defying US sanctions that have cut off its access to the global chipset supply chain.

In an effort to boost sales, Apple has ramped up its discounting efforts this year to entice consumers. The US company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue throughout the year. Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.