Saudi Arabia Launches Campaign to Reduce Food Waste

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
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Saudi Arabia Launches Campaign to Reduce Food Waste

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.

Saudi Arabia launched an awareness campaign to encourage people to be more frugal during the holy month of Ramadan and reduce wastefulness.

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste and extravagance during Ramadan.

Food waste reached around 33 percent, estimated at about SR40 billion per year, in Saudi Arabia.

The campaign aims to encourage the preservation of the national food wealth, raise awareness of diseases resulting from food waste, use natural resources, and spread awareness of the importance of food diversity.

Minister of Environment, Water, and Agriculture Abdulrahman al-Fadly said the high rates of food waste in Saudi Arabia is a significant health, economic, and environmental challenge, calling on everyone to maximize natural resources, assess needs, and identify them without waste.

The campaign was well-received by society, government agencies, the private sector, and associations stemming from their shared social responsibility.

The campaign continues until the end of Ramadan.

Saudi Arabia and the Gulf countries recorded an increase in food expenditure rates. According to a recent statistic, Kuwait, the United Arab Emirates, Qatar, Oman, and Saudi Arabia were the top Arab countries in terms of the highest family monthly food expenditure.



6,101 Pieces of History: Brazilian Owns World’s Largest Shirt Collection

 Cassio Brandao, 41, holds a German shirt received by Pele during an exchange with player Beckenbauer at the end of a game, in a room filled with clothes racks that in April 2024 made him become a Guinness World Records title holder as the owner of the world's largest collection of soccer shirts, in Sao Paulo, Brazil June 24, 2024. (Reuters)
Cassio Brandao, 41, holds a German shirt received by Pele during an exchange with player Beckenbauer at the end of a game, in a room filled with clothes racks that in April 2024 made him become a Guinness World Records title holder as the owner of the world's largest collection of soccer shirts, in Sao Paulo, Brazil June 24, 2024. (Reuters)
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6,101 Pieces of History: Brazilian Owns World’s Largest Shirt Collection

 Cassio Brandao, 41, holds a German shirt received by Pele during an exchange with player Beckenbauer at the end of a game, in a room filled with clothes racks that in April 2024 made him become a Guinness World Records title holder as the owner of the world's largest collection of soccer shirts, in Sao Paulo, Brazil June 24, 2024. (Reuters)
Cassio Brandao, 41, holds a German shirt received by Pele during an exchange with player Beckenbauer at the end of a game, in a room filled with clothes racks that in April 2024 made him become a Guinness World Records title holder as the owner of the world's largest collection of soccer shirts, in Sao Paulo, Brazil June 24, 2024. (Reuters)

Brazilian Cassio Brandao walks through rooms filled with clothes racks that in April made him a Guinness World Records title holder as the owner of the world's largest collection of soccer shirts.

From rare Pele jerseys to a 1998 World Cup shirt signed by Ronaldo, the 41-year-old Google employee has amassed a total 6,101 shirts since he started collecting them in 2000.

"They are more than just 6,101 pieces of fabric; they are 6,101 stories that help us tell a bit of the history of soccer," Brandao told Reuters as, wearing white gloves, he took out some of his favorite items.

He keeps his shirts at the office of a collectors club he founded in Sao Paulo, "Alambrado Soccer & Culture," bringing together 60 people who trade stories and jerseys - some worth up to 40,000 reais ($7,400).

Brandao's collection includes the shirt worn by Pele when the Brazilian player nicknamed "The King" met Britain's Queen Elizabeth in 1968. She was the guest of honor at a match at Rio de Janeiro's monumental Maracana stadium during an official visit to Brazil.

Pele is the star of the Alambrado office, which is decorated with signed shirts and framed pictures of the late soccer great, who died in December 2022.

"Some shirts can go up to 40,000 reais, but a Pele shirt is priceless," Brandao said.

He also displays a 1994 Brazil jacket worn by seven times Formula One world champion Lewis Hamilton at last year's Sao Paulo Grand Prix, when the British driver - an honorary Brazilian citizen - asked to borrow the outfit.

A large part of Brandao's collection is dedicated to his favorite club, local side Corinthians, including jerseys from Ronaldo's spell at the club and shirts worn by his favorite player Socrates.

"Each shirt contains a story," Brandao said. "Stories of wins, losses, and overcoming. Stories that document a bit of the world's greatest sport."