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Saudi Arabia Launches Campaign to Reduce Food Waste

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
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Saudi Arabia Launches Campaign to Reduce Food Waste

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.
The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste during Ramadan.

Saudi Arabia launched an awareness campaign to encourage people to be more frugal during the holy month of Ramadan and reduce wastefulness.

The National Program to Reduce Food Loss and Waste launched the "With Frugality, It lasts" campaign to raise awareness about the importance of limiting food waste and extravagance during Ramadan.

Food waste reached around 33 percent, estimated at about SR40 billion per year, in Saudi Arabia.

The campaign aims to encourage the preservation of the national food wealth, raise awareness of diseases resulting from food waste, use natural resources, and spread awareness of the importance of food diversity.

Minister of Environment, Water, and Agriculture Abdulrahman al-Fadly said the high rates of food waste in Saudi Arabia is a significant health, economic, and environmental challenge, calling on everyone to maximize natural resources, assess needs, and identify them without waste.

The campaign was well-received by society, government agencies, the private sector, and associations stemming from their shared social responsibility.

The campaign continues until the end of Ramadan.

Saudi Arabia and the Gulf countries recorded an increase in food expenditure rates. According to a recent statistic, Kuwait, the United Arab Emirates, Qatar, Oman, and Saudi Arabia were the top Arab countries in terms of the highest family monthly food expenditure.

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$344 for a Coffee? Scottish Farm is Selling UK's Most Expensive Cup

This undated handout photo shows farmer and owner of Mossgiel Organic Farm Bryce Cunningham, right, giving a bottle of milk to barista Jacob Smith, as they pose outside The Good Coffee Cartel in Glasgow, Scotland. (Mossgiel Organic Dairy via AP)
This undated handout photo shows farmer and owner of Mossgiel Organic Farm Bryce Cunningham, right, giving a bottle of milk to barista Jacob Smith, as they pose outside The Good Coffee Cartel in Glasgow, Scotland. (Mossgiel Organic Dairy via AP)
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$344 for a Coffee? Scottish Farm is Selling UK's Most Expensive Cup

This undated handout photo shows farmer and owner of Mossgiel Organic Farm Bryce Cunningham, right, giving a bottle of milk to barista Jacob Smith, as they pose outside The Good Coffee Cartel in Glasgow, Scotland. (Mossgiel Organic Dairy via AP)
This undated handout photo shows farmer and owner of Mossgiel Organic Farm Bryce Cunningham, right, giving a bottle of milk to barista Jacob Smith, as they pose outside The Good Coffee Cartel in Glasgow, Scotland. (Mossgiel Organic Dairy via AP)

It's an enormous price to pay for a little cup of coffee, but the man behind the pitch promises it won't leave a bitter taste behind as it comes with the sweetner of a share of a dairy farm.
A Scottish dairy is offering what it bills as the UK's most expensive cup o' joe: 272 British pounds ($344) for a flat white — a double shot of espresso topped with a layer of steamed milk and a fleeting work of foam art, The Associated Press reported.
The costly cup is actually a perk for purchasing shares in Mossgiel Organic Dairy's crowdfunding campaign to enlarge its sustainable operation and produce more milk. Investors who buy 34 shares in the farm get a certificate for a flat white that can be redeemed starting this weekend at one of 13 coffee shops in Scotland that use the dairy's milk.
“This coffee costs nearly 80 times the price of an average flat white in the UK — but it’s much more than just a lovely drink,” said owner Bryce Cunningham. "We know it sounds crazy, but when you break it down, it’s a pretty good deal. How much is the future of farming worth?”
The price tops the eye-watering 265 pounds that Shot London, a coffee bar in the posh Mayfair and Marylebone neighborhoods, charged for a flat white made with rare beans from Okinawa, Japan. The Telegraph reported in April that it was the most expensive coffee in Britain.
Before launching the coffee promotion, Cunningham had already raised more than a third of the 300,000 pounds he is seeking from small investors as he tries to get a 900,000 pound loan that will help him double operations and expand out of Scotland and as far as coffee shops in London.
Shareholders receive other rewards, too, such farm tours, milk delivery discounts and invites to special events. But investors are also given a standard warning that they could lose some or all of the money they invest — except for the coffee.
The tenant farm in Mauchline, about 25 miles (40 kilometers) south of Glasgow, was worked in the 18th century by poet Robert Burns, who penned “Auld Lang Syne" and many other well-known works. Burns, who is considered the national poet of Scotland, wrote while working in the fields there for two years and his face graces each glass bottle of Mossgiel milk.
Cunningham, a former service manager for Mercedes-Benz, took over the operation in 2014 after his father and grandfather died in 2014 from terminal illnesses.
The collapse of milk prices that year and other problems forced him to sell off most of the herd and reinvent the business as an organic farm. He uses a process to “brew” the milk, instead of pasteurize it, that he said gives it the creamer taste and texture of raw milk without the health risks.
Todd Whiteford, one of the owners of The Good Coffee Cartel in Glasgow that is serving the costly cups, said they’ve been using Mossgiel's milk for several years. Despite “outrageous offers" from competitors to switch, he said other milk producers can't match the quality and consistency that makes for “rounder, smoother and sweeter” cappuccinos, lattes and flat whites — and better coffee art.
“Theirs is the best. I’ll argue with anyone about that,” Whiteford said.
Anyone who splashes out to buy a Mossgiel coffee, though, will be getting the same cup other Coffee Cartel customers can purchase for 3.10 pounds. But Cunningham says there will be a taste of virtue with every posh cup.