‘Clown Me In’ Spreads Humanitarian Messages in Lebanon Through Comic Relief

Making people laugh and easing their worries is the goal of the Clown Me In association. (Clown Me In)
Making people laugh and easing their worries is the goal of the Clown Me In association. (Clown Me In)
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‘Clown Me In’ Spreads Humanitarian Messages in Lebanon Through Comic Relief

Making people laugh and easing their worries is the goal of the Clown Me In association. (Clown Me In)
Making people laugh and easing their worries is the goal of the Clown Me In association. (Clown Me In)

The Lebanon-based “Clown Me In” association believes that comic relief is the optimal way to heal communities, as it brings people from different backgrounds together and strengthens their solidarity with each other.

Based on this principle, the association is hosting a theatrical performance titled “Send Me Where They Need Love” on April 1 at the “Dawar Al Shams” playhouse in the capital’s Badaro neighborhood.

The proceeds from the show will go to the association itself, so it can organize similar free shows on the streets and roads across Lebanon.

“Send Me Where They Need Love” is the first show of its kind to be staged in the country.

The association, which consists of a team of specialized artists, has adopted clowning as a way to relieve people’s worries.

In addition to touring in Abidjan, Barcelona, Tunis, and other cities, Clown Me In shows have been performed in different Lebanese regions.

Samer Sarkis, an artistic director at the association, revealed that the April 1 show is the society’s first paid performance.

“In light of current individual initiatives and the absence of the state, we aimed to encourage Lebanese people to come together and spread joy by sharing smiles,” he told Asharq Al-Awsat.

“The project is a collective one in all its human and creative dimensions, and we hope that Lebanese people from all walks of life will interact with us.”

“With them, we can complete our mission and tour around approximately 15 Lebanese regions that are deprived of the entire art scene,” added Sarkis.

The show, which lasts for about an hour, includes scenes from daily life and allows the audience to enjoy sketches performed by a team of clowns.

Sarkis noted that most of the play’s scenes are silent and rely on all sorts of comedy.

The show tackles topics like bullying, forgetfulness, and social relationships.

“Clowns, known for making mistakes and then overcoming them in his comedic style, will encourage the audience to shift their perspective and look at matters differently,” explained Sarkis.

He revealed that the clowns and audience will also engage with each other in a lively fashion.

“There will be no fourth wall separating the audience from the clowns in this show. Both parties will be able to switch places several times,” added Sarkis.

If the show succeeds in attracting enough people, its organizers are considering holding it again to expand their tours to more than 15 towns and villages in Lebanon and hold over 30 street shows.

Clown Me In has been spreading laughter, fighting inequality and healing through the power of art, both in Lebanon and abroad, since 2008.

The association began with Sabine Choucair. Today, more than 50 clowns have been trained to participate in the annual tours and projects. Since then, Choucair has worked around the world, in Mexican, Palestinian, Indian, Brazilian, Moroccan, Jordanian, Syrian, Greek, and Swedish communities.



Four Out of Every 10 Cancer Cases Are Preventable, Says WHO

Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
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Four Out of Every 10 Cancer Cases Are Preventable, Says WHO

Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)

Nearly four out of every 10 cancer cases could be prevented if people avoided a range of risk factors including smoking, drinking, air pollution and certain infections, the World Health Organization said Tuesday.

New research published on the eve of World Cancer Day estimated that 38 percent of all new cancer cases globally in 2022 -- 7.1 million -- were linked to preventable causes.

The large team of researchers, which included the WHO's International Agency for Research on Cancer, looked at 30 factors that increase the risk of getting cancer.

Tobacco was the leading offender, responsible for 15 percent of all new cancer cases, followed by cancer-causing infections with 10 percent and drinking alcohol with three percent, according to the study published in the journal Nature Medicine.

Other risk factors included being overweight, a lack of exercise, UV radiation and being exposed to threats such as asbestos while working.

"This is the first global analysis to show how much cancer risk comes from causes we can prevent," senior study author Andre Ilbawi, the WHO's team lead for cancer control, said in a statement.

Almost half of all the preventable cases were lung, stomach or cervical cancer.

Lung cancer was linked to smoking and air pollution, while stomach cancer was largely linked to a bacteria called Helicobacter pylori.

Cervical cancer cases were overwhelmingly caused by human papillomavirus (HPV), which vaccines are effective against.

Men were far more likely to get preventable cancer, with 45 percent of new cases compared to 30 percent for women.

And nearly a quarter of all preventable cancer cases among men were from smoking, compared to 11 percent for women.

To address the problem, the researchers called for countries to adopt strong tobacco control measures and alcohol regulation, and to vaccinate against common infections such as HPV, improve air quality and ensure safer workplaces, healthy diets and exercise.

"If we want to reduce the cancer burden we also need to reduce the noncommunicable disease (NCD) burden -- it is indisputable that tobacco, alcohol, ultra-processed food and air quality are major drivers of multiple kinds of cancer," said Katie Dain, CEO of the NCD Alliance.


Spain to Ban Social Media Access for Children Under 16

FILE PHOTO: Instagram, TikTok, Snapchat, Kick, YouTube, Facebook, Twitch, Reddit, Threads and X applications are displayed on a mobile phone ahead of new law banning social media for users under 16 in Australia, in this picture illustration taken on December 9, 2025. REUTERS/Hollie Adams/Illustration/File Photo
FILE PHOTO: Instagram, TikTok, Snapchat, Kick, YouTube, Facebook, Twitch, Reddit, Threads and X applications are displayed on a mobile phone ahead of new law banning social media for users under 16 in Australia, in this picture illustration taken on December 9, 2025. REUTERS/Hollie Adams/Illustration/File Photo
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Spain to Ban Social Media Access for Children Under 16

FILE PHOTO: Instagram, TikTok, Snapchat, Kick, YouTube, Facebook, Twitch, Reddit, Threads and X applications are displayed on a mobile phone ahead of new law banning social media for users under 16 in Australia, in this picture illustration taken on December 9, 2025. REUTERS/Hollie Adams/Illustration/File Photo
FILE PHOTO: Instagram, TikTok, Snapchat, Kick, YouTube, Facebook, Twitch, Reddit, Threads and X applications are displayed on a mobile phone ahead of new law banning social media for users under 16 in Australia, in this picture illustration taken on December 9, 2025. REUTERS/Hollie Adams/Illustration/File Photo

Spain will ban access to social media for minors under 16 and platforms will be required to implement ‌age verification ‌systems, Prime ‌Minister ⁠Pedro Sanchez said ‌on Tuesday at the World Government Summit in Dubai.

"Our children are exposed to a space they were never meant to navigate ⁠alone... We will no longer ‌accept that," Sanchez said. "We ‍will protect ‍them from the digital ‍Wild West."

He added that his government would also introduce a new bill next week to hold social media executives accountable for illegal and ⁠hateful content.

Australia in December became the first country to ban social media for children under 16.

It's a move being closely watched by other countries considering similar age-based measures, such as Britain and France.


Saudi Media Ministry and SDAIA Launch Key Initiatives at Saudi Media Forum

Officials are seen at the fifth Saudi Media Forum in Riyadh on Monday. (SPA)
Officials are seen at the fifth Saudi Media Forum in Riyadh on Monday. (SPA)
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Saudi Media Ministry and SDAIA Launch Key Initiatives at Saudi Media Forum

Officials are seen at the fifth Saudi Media Forum in Riyadh on Monday. (SPA)
Officials are seen at the fifth Saudi Media Forum in Riyadh on Monday. (SPA)

The Saudi Ministry of Media, in partnership with the Saudi Data and AI Authority (SDAIA), launched on Monday two key initiatives at the fifth Saudi Media Forum in Riyadh.

The Media Innovation Bootcamp (Saudi MIB) and the AI principles in media document were announced by Minister of Media Salman Al-Dossary and SDAIA President Abdullah Alghamdi.

The initiatives aim to enhance the national media ecosystem and integrate artificial intelligence technologies into content creation.

The bootcamp trains a new generation of journalists and content creators in smart journalism tools, emphasizing automated data collection and deepfake detection for accurate reporting.

The AI track enables participants to collaborate with software engineers to create digital characters that mimic human behavior, facilitating 24/7 multilingual broadcasts with real-time audience interaction.

The AI principles in media document provides guidelines for responsible AI use in the media lifecycle. Developed with SDAIA, the Saudi Broadcasting Authority, and the General Authority for Media Regulation, it aims to ensure content integrity, address challenges posed by misleading content and deepfake technologies, and boost efficiency by leveraging AI to accelerate content production and deliver personalized user experiences.

The initiatives represent a partnership between the Ministry of Media and SDAIA to empower national talent and promote responsible technology use, aligned with Saudi Vision 2030.