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Dubai Number Plate Sells for Record $14.9 Million at Auction

Expensive car plate broke a record at a charity auction (Asharq Al-Awsat)
Expensive car plate broke a record at a charity auction (Asharq Al-Awsat)
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Dubai Number Plate Sells for Record $14.9 Million at Auction

Expensive car plate broke a record at a charity auction (Asharq Al-Awsat)
Expensive car plate broke a record at a charity auction (Asharq Al-Awsat)

A Dubai charity auction dedicated to support the inauguration of a Ramadan sustainable food aid endowment fund raised Dh97.9 million ($26.6 million).

The auction hit a record by selling the ‘P 7’ plate, the most expensive license plate in the world for Dh55 million ($14.9 million), breaking the former record of Dh52.2 million ($14.2 million).

Dubai's “Most Noble Numbers” charity auction for special numbers, held on April 8, and whose proceeds will go to the One Billion Meals campaign, managed to sell 35 special numbers including 14 license plates, 10 Du phone numbers, and 11 Etisalat phone numbers.

The proceeds from the auction will go to the “One Billion Meals" campaign aimed at finding sustainable solutions for hunger and malnutrition in vulnerable communities, and to implement targeted programs, projects and initiatives within systematic plans and specific targets to eradicate hunger.

The charitable bids on vehicle plate numbers hit a total of Dh91.5 million ($24.9 million), and the Etisalat phone numbers raised about Dh3.3 million ($904,500), while Du numbers amounted to Dh3 million ($818,800).

According to the Sheikh Mohammed bin Rashid Al Maktoum Global Initiatives, the “Most Noble Numbers” charity auction supporting the One Billion Meals campaign, offers philanthropists an innovative opportunity during the Holy Month of Ramadan to contribute to establishing a food safety network that starts in the UAE and serves the vulnerable categories in unfortunate communities.

The One Billion Meals campaign, held under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, aims to revive the endowment as a development tool for societies, ensure the sustainability of giving, and contribute to global hunger eradication efforts, considered one of the most significant development goals.

Alongside the charity auction, the One Billion Meals campaign has five other contribution outlets: the official website, call center, shareholding in the endowment, and bank transfers. The campaign also receives donations via text messages.

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Saudi Arabia’s Dugong Protection Efforts Take Center Stage at Environment Week 2025 

The Saudi government, through the National Center for Wildlife (NCW), is implementing specialized programs aimed at safeguarding the species from the threat of extinction. (SPA)
The Saudi government, through the National Center for Wildlife (NCW), is implementing specialized programs aimed at safeguarding the species from the threat of extinction. (SPA)
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Saudi Arabia’s Dugong Protection Efforts Take Center Stage at Environment Week 2025 

The Saudi government, through the National Center for Wildlife (NCW), is implementing specialized programs aimed at safeguarding the species from the threat of extinction. (SPA)
The Saudi government, through the National Center for Wildlife (NCW), is implementing specialized programs aimed at safeguarding the species from the threat of extinction. (SPA)

The dugong (Dugong dugon) continues to be a vital symbol of biodiversity in Saudi Arabia. The vulnerable mammal serves as a sensitive environmental indicator reflecting the health and stability of marine ecosystems, safely swimming in the warm coastal waters of Saudi Arabia. The dugong has captured public imagination, intertwining marine legends with environmental reality, merging the wonder of folklore with scientific significance.

During Saudi Environment Week 2025, efforts to protect the dugong took center stage in national events, highlighting its status as a species that is vulnerable to extinction, necessitating responsibilities from researchers, environmental enthusiasts, and policymakers.

The Saudi government, through the National Center for Wildlife (NCW), is implementing specialized programs aimed at safeguarding the species from the threat of extinction. Initiatives include satellite tracking and scientific studies that monitor the dugong's distribution in Saudi territorial waters, as well as national plans to manage and rehabilitate its natural habitats, ensuring the sustainability of its marine environment and creating suitable conditions for its reproduction and survival.

Beyond the local level, Saudi Arabia has also emphasized enhancing international cooperation in this field. In 2013, the country signed an agreement to protect the dugong and its habitats and has actively participated in global environmental initiatives, including the Pacific Year of the Dugong, launched in 2011.

Throughout Saudi Environment Week, the NCW showcased its latest studies on the dugong and provided educational awareness programs for visitors, students, and enthusiasts. The NCW focused on the significance of the dugong within the ecological balance and the necessity of preserving its habitats. The center demonstrated modern tracking technologies used to monitor the dugong and understand its movements.