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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google” aimed at promoting tourism in Saudi Arabia with the help of Saudi content creators. The series includes three tours in Jeddah, during which the content creators use Google to explore special historic, artistic, and natural destinations. The series is produced in Arabic, and subtitled in English to connect with a wide audience that speaks both languages around the world.

Featuring content creators Sultan al-Badran and Mosab al-Maliki, the first episode covers the artistic and cultural aspects of the city. They tour in the Islamic Arts Biennale and Hayy Jameel, considered the creativity hub in the city center. The second episode highlights the historic “Al Balad” area in Jeddah, while the third episode celebrates the natural aspect of the city with a boat trip in the heart of the Red Sea.

During their tours, Badran and Maliki used google tools including search, maps, and lens to find the local related information.

Dina Al Samhan, head of Google Advertising Partnerships in Saudi Arabia, said: “This series is our first collaboration with Saudi talents to promote the Kingdom in new and creative ways. Google looks forward to collaborate with more local creators to help explore and promote tourism across the kingdom.”

The series features other Saudi content creators including Yazeed al-Dereni and Maram Beeko, as well as Abrar, a Saudi local guide on Google Maps, who shed lights on the importance of supporting local businesses by adding credible reviews on Google Maps.

According to Google's internal data, global searches on Google for Saudi Arabia as a travel destination increased by 160 percent in 2022 year over year. Jeddah was the second most searched travel destination by residents in the Kingdom last year. “Saraina m3 Google” will be posted on Google’s social media channels, and on Google’s official blog in Arabic.

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Intuitive Machines' Athena Lander Closing in on Lunar Touchdown Site

A SpaceX Falcon 9 rocket lifts off from Launch Complex-39A carrying the Nova-C lunar lander Athena as part of NASA's Commercial Lunar Payload initiative from Kennedy Space Center in Cape Canaveral, Florida, US, February 26, 2025. REUTERS/Steve Nesius/File Photo
A SpaceX Falcon 9 rocket lifts off from Launch Complex-39A carrying the Nova-C lunar lander Athena as part of NASA's Commercial Lunar Payload initiative from Kennedy Space Center in Cape Canaveral, Florida, US, February 26, 2025. REUTERS/Steve Nesius/File Photo
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Intuitive Machines' Athena Lander Closing in on Lunar Touchdown Site

A SpaceX Falcon 9 rocket lifts off from Launch Complex-39A carrying the Nova-C lunar lander Athena as part of NASA's Commercial Lunar Payload initiative from Kennedy Space Center in Cape Canaveral, Florida, US, February 26, 2025. REUTERS/Steve Nesius/File Photo
A SpaceX Falcon 9 rocket lifts off from Launch Complex-39A carrying the Nova-C lunar lander Athena as part of NASA's Commercial Lunar Payload initiative from Kennedy Space Center in Cape Canaveral, Florida, US, February 26, 2025. REUTERS/Steve Nesius/File Photo

Intuitive Machines sent final commands to its uncrewed Athena spacecraft on Thursday as it closed in on a landing spot near the moon's south pole, the company's second attempt to score a clean touchdown after making a lopsided landing last year.

After launching atop a SpaceX rocket on Feb. 26 from Florida, the six-legged Athena lander has flown a winding path to the moon some 238,000 miles (383,000 km) away from Earth, where it will attempt to land closer to the lunar south pole than any other spacecraft.

The landing is scheduled for 12:32 pm ET (1732 GMT). It will target Mons Mouton, a flat-topped mountain some 100 miles (160 km) from the lunar south pole, Reuters reported.

Five nations have made successful soft landings in the past - the then-Soviet Union, the US, China, India and, last year, Japan. The US and China are both rushing to put their astronauts on the moon later this decade, each courting allies and giving their private sectors a key role in spacecraft development.

India's first uncrewed moon landing, Chandrayaan-3 in 2023, touched down near the lunar south pole. The region is eyed by major space powers for its potential for resource extraction once humans return to the surface - subsurface water ice could theoretically be converted into rocket fuel.

The Houston-based company's first moon landing attempt almost exactly a year ago, using its Odysseus lander, marked the most successful touchdown attempt at the time by a private company.

But its hard touchdown - due to a faulty laser altimeter used to judge its distance from the ground - broke a lander leg and caused the craft to topple over, dooming many of its onboard experiments.

Austin-based Firefly Aerospace this month celebrated a clean touchdown of its Blue Ghost lander, making the most successful soft landing by a private company to date.

Intuitive Machines, Firefly, Astrobotic Technology and a handful of other companies are building lunar spacecraft under NASA's Commercial Lunar Payload Services program, an effort to seed development of low-budget spacecraft that can scour the moon's surface before the US sends astronauts there around 2027.