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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google” aimed at promoting tourism in Saudi Arabia with the help of Saudi content creators. The series includes three tours in Jeddah, during which the content creators use Google to explore special historic, artistic, and natural destinations. The series is produced in Arabic, and subtitled in English to connect with a wide audience that speaks both languages around the world.

Featuring content creators Sultan al-Badran and Mosab al-Maliki, the first episode covers the artistic and cultural aspects of the city. They tour in the Islamic Arts Biennale and Hayy Jameel, considered the creativity hub in the city center. The second episode highlights the historic “Al Balad” area in Jeddah, while the third episode celebrates the natural aspect of the city with a boat trip in the heart of the Red Sea.

During their tours, Badran and Maliki used google tools including search, maps, and lens to find the local related information.

Dina Al Samhan, head of Google Advertising Partnerships in Saudi Arabia, said: “This series is our first collaboration with Saudi talents to promote the Kingdom in new and creative ways. Google looks forward to collaborate with more local creators to help explore and promote tourism across the kingdom.”

The series features other Saudi content creators including Yazeed al-Dereni and Maram Beeko, as well as Abrar, a Saudi local guide on Google Maps, who shed lights on the importance of supporting local businesses by adding credible reviews on Google Maps.

According to Google's internal data, global searches on Google for Saudi Arabia as a travel destination increased by 160 percent in 2022 year over year. Jeddah was the second most searched travel destination by residents in the Kingdom last year. “Saraina m3 Google” will be posted on Google’s social media channels, and on Google’s official blog in Arabic.

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Varieties

Scientists Drill Nearly 2 Miles Down to Pull 1.2 Million-year-old Ice Core from Antarctic

An international team of scientists announced successfully drilled one of the oldest ice cores yet - The AP
An international team of scientists announced successfully drilled one of the oldest ice cores yet - The AP
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Scientists Drill Nearly 2 Miles Down to Pull 1.2 Million-year-old Ice Core from Antarctic

An international team of scientists announced successfully drilled one of the oldest ice cores yet - The AP
An international team of scientists announced successfully drilled one of the oldest ice cores yet - The AP

An international team of scientists announced Thursday they’ve successfully drilled one of the oldest ice cores yet, penetrating nearly 2 miles (2.8 kilometers) to Antarctic bedrock to reach ice they say is at least 1.2 million years old.

Analysis of the ancient ice is expected to show how Earth's atmosphere and climate have evolved. That should provide insight into how Ice Age cycles have changed, and may help in understanding how atmospheric carbon changed climate, they said, The AP reported.

“Thanks to the ice core we will understand what has changed in terms of greenhouse gases, chemicals and dusts in the atmosphere,” said Carlo Barbante, an Italian glaciologist and coordinator of Beyond EPICA, the project to obtain the core. Barbante also directs the Polar Science Institute at Italy's National Research Council.

The same team previously drilled a core about 800,000 years old. The latest drilling went 2.8 kilometers (about 1.7 miles) deep, with a team of 16 scientists and support personnel drilling each summer over four years in average temperatures of about minus-35 Celsius (minus-25.6 Fahrenheit).

Italian researcher Federico Scoto was among the glaciologists and technicians who completed the drilling at the beginning of January at a location called Little Dome C, near Concordia Research Station.

“It was a great a moment for us when we reached the bedrock,” Scoto said. Isotope analysis gave the ice's age as at least 1.2 million years old, he said.

Both Barbante and Scoto said that thanks to the analysis of the ice core of the previous Epica campaign they have assessed that concentrations of greenhouse gases, such as carbon dioxide and methane, even during the warmest periods of the last 800,000 years, have never exceeded the levels seen since the Industrial Revolution began.

“Today we are seeing carbon dioxide levels that are 50% above the highest levels we’ve had over the last 800,000 years," Barbante said.

The European Union funded Beyond EPICA (European Project for Ice Coring in Antarctica) with support from nations across the continent. Italy is coordinating the project.

The announcement was exciting to Richard Alley, a climate scientist at Penn State who was not involved with the project and who was recently awarded the National Medal of Science for his career studying ice sheets.

Alley said advancements in studying ice cores are important because they help scientists better understand the climate conditions of the past and inform their understanding of humans’ contributions to climate change in the present. He added that reaching the bedrock holds added promise because scientists may learn more about Earth’s history not directly related to the ice record itself.

“This is truly, truly, amazingly fantastic,” Alley said. “They will learn wonderful things.”