ARTEMIS, a Soccer-playing Humanoid Robot, Is Ready for the Pitch

A full-sized humanoid robot named ARTEMIS moves through a school lab after mechanical engineers students at UCLA Samueli School of Engineering developed a first of its kind robot in Los Angeles, California, US, April 13, 2023. (Reuters)
A full-sized humanoid robot named ARTEMIS moves through a school lab after mechanical engineers students at UCLA Samueli School of Engineering developed a first of its kind robot in Los Angeles, California, US, April 13, 2023. (Reuters)
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ARTEMIS, a Soccer-playing Humanoid Robot, Is Ready for the Pitch

A full-sized humanoid robot named ARTEMIS moves through a school lab after mechanical engineers students at UCLA Samueli School of Engineering developed a first of its kind robot in Los Angeles, California, US, April 13, 2023. (Reuters)
A full-sized humanoid robot named ARTEMIS moves through a school lab after mechanical engineers students at UCLA Samueli School of Engineering developed a first of its kind robot in Los Angeles, California, US, April 13, 2023. (Reuters)

Watch out, Lionel Messi. ARTEMIS is here.

Standing at 4 feet, 8 inches tall (142 centimeters) and weighing 85 pounds (38 kg), ARTEMIS is a first-of-its-kind robot that University of California Los Angeles (UCLA) mechanical engineers developed, and it is ready for the pitch.

Using cutting edge technology, ARTEMIS, which stands for Advanced Robotic Technology for Enhanced Mobility and Improved Stability, can maintain its balance against heavy kicks and shoves, withstand objects being thrown at it and is capable of running. But what sets ARTEMIS apart on top of that is its ability to kick a ball.

"If your robot cannot even play a game of soccer, how would you be able to use these robots for more important things, such as saving people's lives?" said Dennis Hong, professor of mechanical and aerospace engineering and director of the Robotics and Mechanisms Laboratory (RoMeLa) at UCLA, which developed ARTEMIS.

The technologies used for soccer playing robots are also being used for other applications like firefighting and disaster relief, said Hong.

While ARTEMIS may not be at the next FIFA World Cup, Hong's team will be unveiling its full soccer capabilities at RoboCup in Bordeaux, France, in July.

The robot’s major innovation is that the engineers custom-designed its actuators — devices that generate motion from energy — to behave like biological muscles. They are springy and force-controlled, rather than the rigid, position-controlled actuators that most robots have.

ARTEMIS’ actuators are also unique in that they are electrically driven, rather than controlled by hydraulics. That means it is quieter and operates more efficiently, while also being cleaner, because hydraulic systems are notorious for leaking fluids.

RoMeLa student Justin Quan said his personal goal is engineering robots that improve people's lives.

"Seeing these robots helping push the robot technology to that next level is really rewarding because you're like, oh, the dream, it gets closer," he said.



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.