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Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
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Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)

Chinese fast-fashion retailer Shein plans to become more focused on sustainability, Executive Vice Chairman Donald Tang said on Tuesday, adding that consumers are no longer just concerned about affordability.

Shein sells $10 dresses and $5 tops and has taken market share from other affordable fashion retailers. The company produces clothing in China to sell online in the United States, Europe and Asia and has been criticized for promoting throwaway fashion.

"Consumers these days are no longer looking just at price: in the next phase to continue to grow you need to have ESG in mind," Tang said at the World Retail Congress in Barcelona.

ESG, an acronym for environmental, social, and governance, is a term used to describe corporations' efforts to be more responsible.

Tang said that Shein is offering customers an option to pick higher-quality materials and pay a premium for them for certain items.

He also mentioned Shein Exchange, the company's platform where shoppers can resell used clothes, which launched in the US in October and aims to start in other markets this year.

Shein continues to grow "very robustly", Tang said, and regularly has less than 2% of unsold inventory.

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France's Christian Lacroix Label Heads for Spanish Ownership

Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group. (AFP)
Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group. (AFP)
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France's Christian Lacroix Label Heads for Spanish Ownership

Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group. (AFP)
Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group. (AFP)

The Spanish fashion group Sociedad Textil Lonia (STL) announced Tuesday it had reached an agreement to buy France's Christian Lacroix label, hoping to return the once-mighty brand to its former glory.

The deal to acquire Lacroix from US-based Falic group, which specializes in duty-free retail, was for an undisclosed amount in a "private transaction", STL said.

"By acquiring Maison Lacroix, with its treasure of archives and rich history of French haute couture, STL expands its brand portfolio, strengthening its international presence in the world of high fashion," STL stated in a press release.

"We will do everything we can to ensure that the unique talent of its creator and his invaluable contribution to the world of fashion reach their full potential," the group added.

Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group.

In 2009, following financial difficulties, the brand implemented a court-ordered recovery plan that resulted in around 100 job cuts and the discontinuation of haute couture operations.

Lacroix, now aged 73, left the group in 2010.

Having spent decades dressing celebrities, he turned to working for ballet and opera productions, as well as collaborating with other labels such as Dries Van Noten.

"The Spanish family that owns STL had the elegance to contact me ahead of the official announcement about the acquisition of the Christian Lacroix name and archives," he told Vogue Business on Tuesday. "We will probably meet soon in an informal way."

Founded in Spain in 1997, STL is a fashion company behind Spanish ready-to-wear brand Purificacion Garcia and the label of Venezuelan-American designer Carolina Herrera, employing 2,500 people and operating 600 stores worldwide, according to its website.