Steve Austin ‘Vulnerable’ in ‘Stone Cold Takes on America’

Six-time WWE champion, "Stone Cold" Steve Austin, poses for a portrait to promote his new reality series "Stone Cold Takes On America" on Wednesday, April 26, 2023, in Gardenerville, Nev. (AP)
Six-time WWE champion, "Stone Cold" Steve Austin, poses for a portrait to promote his new reality series "Stone Cold Takes On America" on Wednesday, April 26, 2023, in Gardenerville, Nev. (AP)
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Steve Austin ‘Vulnerable’ in ‘Stone Cold Takes on America’

Six-time WWE champion, "Stone Cold" Steve Austin, poses for a portrait to promote his new reality series "Stone Cold Takes On America" on Wednesday, April 26, 2023, in Gardenerville, Nev. (AP)
Six-time WWE champion, "Stone Cold" Steve Austin, poses for a portrait to promote his new reality series "Stone Cold Takes On America" on Wednesday, April 26, 2023, in Gardenerville, Nev. (AP)

“Stone Cold” Steve Austin missed out on many seemingly mundane experiences during his legendary, bloodied, broken-bodied rise to becoming one of the most popular wrestlers of all time. But the Texas Rattlesnake is making up for lost time with his new adventure reality series, “Stone Cold Takes on America.”

“It’s about doing different things in America and doing some of the things that I’ve always wanted to do,” said the six-time WWE champion. “Like almost anything in life, to reach a high level, you sacrifice a lot of stuff. … It sounded like a great idea to go do a lot of bucket list items.”

The A&E series, premiering Sunday at 10 p.m. ET/PT, gives a glimpse into Austin’s post-wrestling lighter side as he attempts to conquer activities like competing against skilled senior citizen bowlers. He also does live TV weather forecasting and waits tables at a steak restaurant (no patrons were hit with the Stone Cold Stunner).

“There are some things I’m loving … and there are some things that I’m little bit of a fish out of water, and it’s painful. But through it all, I think we had 12 or 13 people on the crew, and we traveled all around in an RV, and I drove every single mile,” said the 2009 WWE Hall of Fame inductee.

“I was just trying to perform a job the best that I could — someone else’s job — on one hour of training. So yeah, man, I don’t like to use the word vulnerable, but I guess I’m a little bit more vulnerable than Stone Cold.”

The 58-year-old shot to wrestling fame in the late ’90s before spilling into pop culture stardom with his brash, charismatic, profanity-laced attitude that eventually moved fans from disdain to adoration. Helping lead the WWE’s popular “Attitude” era, his “Stone Cold” persona resonated with blue collar fans as well as anyone who hated their boss. (He had a running storyline of bickering and battling with WWE CEO Vince McMahon). He created crowd-participating catchphrases like “Give me a hell yeah!”

Hollywood recognized his gravitas, and he went on to star in 2007’s “The Condemned,” and joined the ensemble cast that included Sylvester Stallone and Bruce Willis in 2010’s “The Expendables.” In recent years, he beefed up his reality TV experience by hosting the “WWE Tough Enough” reality competition as well as several seasons of CMT’s “Redneck Island.”

But if fans expect to see the tough guy in the black wrestling trunks, black leather vest with a scowled face while he’s learning new jobs, they might be disappointed.

“For the first few episodes, there was a little bit of an identity crisis on my part,” explained the three-time Royal Rumble champion. “I live my life as Steve Austin, and so I’m not trying to be ‘Stone Cold’ in this show.”

But that doesn’t mean his alter ego is gone forever. Rumors swirled with frenzy that the native Texan would appear at WrestleMania 39 earlier this month, but filming conflicts didn’t allow him enough time to get into wrestling shape. However, he’s not ruling out future surprises WWE appearances.

“If the stars aligned again, then yes, I would,” said Austin, who acknowledged there were discussions with fellow wrestling legend and current WWE executive Paul “Triple H” Levesque.

But Austin isn’t begging to go back in the ring. He’s enjoying his post-wrestling life and wishes that much like his “Stone Cold” character inspired a legion of fans, this show motivates viewers to try something new, while hoping they follow these adventures with as much fervor as his wrestling storylines.

“I dropped out of college with 17 hours left to graduate, and all my jobs were manual labor jobs. I was driving a forklift before I got to the wrestling business. But I tell people I never had a plan B. Plan A was to succeed. I never had any desires of being a world champion … I just wanted to be a wrestler,” said Austin. “But as you learn the business, you learn that you want to climb the ladder to get to the very top. So, just whatever you want to do, don’t let anybody hold you back and go for it.”



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."