عربي English Türkçe اردو فارسى
Logo
Latest News
Business

NEOM Targets 1 Million People, 5 Million Tourists by 2030

NEOM CEO Nadhmi al-Nasr addressing diplomats (Asharq Al-Awsat)
NEOM CEO Nadhmi al-Nasr addressing diplomats (Asharq Al-Awsat)
TT
TT

NEOM Targets 1 Million People, 5 Million Tourists by 2030

NEOM CEO Nadhmi al-Nasr addressing diplomats (Asharq Al-Awsat)
NEOM CEO Nadhmi al-Nasr addressing diplomats (Asharq Al-Awsat)

The second phase strategy of NEOM will be complete by the end of 2019, with the project targeting 1 million people and 5 million visitors by 2030, announced NEOM CEO Nadhmi al-Nasr.

Speaking to over 160 diplomats who attended NEOM’s first ever beach sports events, Nasr stated that the first phase of NEOM’s construction is now complete and phase 2 strategy has started.

“We started Phase 2’s strategy, and we will finish that by the end of 2019, which means by the end of the year we will share with the world what NEOM is going to be,” the CEO added. 

He explained that one of NEOM's business objectives is to be the home for new technologies that will affect the next wave of industrialization, adding that to launch this development, NEOM plans to fund technical development and partner with international technical firms.

The second phase of the strategy will include the announcement of the details of the 16 economic sectors covered and the areas of NEOM.

Tourism is one of its 16 economic sectors, and that is why NEOM plans to be a major destination for visitors and tourists through the development of island and mountain resorts.

Nasr admitted that attracting such a huge number of visitors is a challenge, with some even saying “this is a long shot, but our business is to only address long shots.” 

He told the attendees that NEOM is strategically situated in a location accessible by 70 percent of the global population within eight hours, as Rome can be reachable by air in around three hours, while London is five hours away.

Nasr said that NEOM is in talks with many international investors even at this initial stage of the project, noting that the search for partnership opportunities with many trading partners in the world is still underway.

He concluded: “We started NEOM but we aren’t going to finish. There is no end to NEOM.”

In his address, he invited the diplomats to be part of NEOM. “We want you to think that one day you could be living in NEOM, working and retiring in NEOM, and of course, we don’t mind you investing in NEOM.”

Most Viewed

 
 
Business

ECB's Lagarde Renews Integration Call as Trade War Looms

FILE PHOTO: European Central Bank President Christine Lagarde and Governor of the Bank of Finland Olli Rehn arrive at the non-monetary policy meeting of the ECB's Governing Council in Inari, Finnish Lapland, Finland February 22, 2023. Lehtikuva/Tarmo Lehtosalo via REUTERS//File Photo
FILE PHOTO: European Central Bank President Christine Lagarde and Governor of the Bank of Finland Olli Rehn arrive at the non-monetary policy meeting of the ECB's Governing Council in Inari, Finnish Lapland, Finland February 22, 2023. Lehtikuva/Tarmo Lehtosalo via REUTERS//File Photo
TT
TT

ECB's Lagarde Renews Integration Call as Trade War Looms

FILE PHOTO: European Central Bank President Christine Lagarde and Governor of the Bank of Finland Olli Rehn arrive at the non-monetary policy meeting of the ECB's Governing Council in Inari, Finnish Lapland, Finland February 22, 2023. Lehtikuva/Tarmo Lehtosalo via REUTERS//File Photo
FILE PHOTO: European Central Bank President Christine Lagarde and Governor of the Bank of Finland Olli Rehn arrive at the non-monetary policy meeting of the ECB's Governing Council in Inari, Finnish Lapland, Finland February 22, 2023. Lehtikuva/Tarmo Lehtosalo via REUTERS//File Photo

European Central Bank President Christine Lagarde renewed her call for economic integration across Europe on Friday, arguing that intensifying global trade tensions and a growing technology gap with the United States create fresh urgency for action.
US President-elect Donald Trump has promised to impose tariffs on most if not all imports and said Europe would pay a heavy price for having run a large trade surplus with the US for decades.
"The geopolitical environment has also become less favorable, with growing threats to free trade from all corners of the world," Lagarde said in a speech, without directly referring to Trump.
"The urgency to integrate our capital markets has risen."
While Europe has made some progress, EU members tend to water down most proposals to protect vested national interests to the detriment of the bloc as a whole, Reuters quoted Lagarde as saying.
But this is taking hundreds of billions if not trillions of euros out of the economy as households are holding 11.5 trillion euros in cash and deposits, and much of this is not making its way to the firms that need the funding.
"If EU households were to align their deposit-to-financial assets ratio with that of US households, a stock of up to 8 trillion euros could be redirected into long-term, market-based investments – or a flow of around 350 billion euros annually," Lagarde said.
When the cash actually enters the capital market, it often stays within national borders or leaves for the US in hope of better returns, Lagarde added.
Europe therefore needs to reduce the cost of investing in capital markets and must make the regulatory regime easier for cash to flow to places where it is needed the most.
A solution might be to create an EU-wide regulatory regime on top of the 27 national rules and certain issuers could then opt into this framework.
"To bypass the cumbersome process of regulatory harmonization, we could envisage a 28th regime for issuers of securities," Lagarde said. "They would benefit from a unified corporate and securities law, facilitating cross-border placement, holding and settlement."
Still, that would not solve the problem that few innovative companies set up shop in Europe, partly due to the lack of funding. So Europe must make it easier for investment to flow into venture capital and for banks to fund startups, she said.