Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry.

Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020.

Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends.

The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism.

The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector.

The program was developed in November 2018.

Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism.

Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019.

For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications.

He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.



Eight OPEC+ Alliance Members Move toward Output Hike at Meeting

FILE PHOTO: OPEC logo is seen in this illustration taken, October 8, 2023. REUTERS/Dado Ruvic/File Photo
FILE PHOTO: OPEC logo is seen in this illustration taken, October 8, 2023. REUTERS/Dado Ruvic/File Photo
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Eight OPEC+ Alliance Members Move toward Output Hike at Meeting

FILE PHOTO: OPEC logo is seen in this illustration taken, October 8, 2023. REUTERS/Dado Ruvic/File Photo
FILE PHOTO: OPEC logo is seen in this illustration taken, October 8, 2023. REUTERS/Dado Ruvic/File Photo

Saudi Arabia, Russia and six other key members of the OPEC+ alliance will discuss crude production on Saturday, with analysts expecting the latest in a series of output hikes for August.

The wider OPEC+ group -- comprising the 12-nation Organization of the Petroleum Exporting Countries (OPEC) and its allies -- began output cuts in 2022 in a bid to prop up prices.

But in a policy shift, eight alliance members surprised markets by announcing they would significantly raise production from May, sending oil prices plummeting.

Oil prices have been hovering around a low $65-$70 per barrel.

Representatives of Saudi Arabia, Russia, Iraq, United Arab Emirates, Kuwait, Kazakhstan, Algeria and Oman will take part in Saturday's meeting, expected to be held by video.

Analysts expect the so-called "Voluntary Eight" (V8) nations to decide on another output increase of 411,000 barrels per day (bpd) -- the same target approved for May, June and July.

The group has placed an "increased focus on regaining market shares over price stability," said Saxo Bank analyst Ole Hansen.

Enforcing quotas

The group will likely justify its decision by officially referring to "low inventories and solid demand as reasons for the faster unwind of the production cuts", UBS analyst Giovanni Staunovo told AFP.

But the failure of some OPEC member countries, such as Kazakhstan, to stick to their output quotas, is "a factor supporting the decision", he added.

According to Jorge Leon, an analyst at Rystad Energy, an output hike of 411,000 bpd will translate into "around 250,000 or 300,000" actual barrels.

An estimate by Bloomberg showed that the alliance's production increased by only 200,000 bpd in May, despite doubling the quotas.

No effect from Israel-Iran war

Analysts expect no major effect on current oil prices, as another output hike is widely anticipated.

The meeting comes after a 12-day conflict between Iran and Israel, which briefly sent prices above $80 a barrel amid concerns over a possible closing of the strategic Strait of Hormuz, a chokepoint for about one-fifth of the world's oil supply.

As fears of a wider Middle East conflict have eased, and given there "were no supply disruptions so far", the war is "unlikely to impact the decision" of the alliance, Staunovo added.

The Israel-Iran conflict "if anything supports a continued rapid production increase in the unlikely event Iran's ability to produce and export get disrupted," Hansen told AFP.