Face Masks Go High-tech

Tech companies are looking to cash in on the growing trend of mask-wearing while also helping guard against coronavirus. Roslan RAHMAN AFP
Tech companies are looking to cash in on the growing trend of mask-wearing while also helping guard against coronavirus. Roslan RAHMAN AFP
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Face Masks Go High-tech

Tech companies are looking to cash in on the growing trend of mask-wearing while also helping guard against coronavirus. Roslan RAHMAN AFP
Tech companies are looking to cash in on the growing trend of mask-wearing while also helping guard against coronavirus. Roslan RAHMAN AFP

From monitoring vital signs to filtering filthy air and even translating speech into other languages, the coronavirus-fueled boom in mask-wearing has spawned an unusual range of high-tech face coverings.

As masks become the norm worldwide, tech companies and researchers are rolling out weird and wonderful models to both guard against infection and cash in on a growing trend.

One of the wackiest comes from Japan, where start-up Donut Robotics has created a face covering that helps users adhere to social distancing and also acts as a translator.

The "C-Face" mask works by transmitting a wearer's speech to a smartphone via an app, and allows people to have a conversation while keeping up to 10 meters apart.

"Despite the coronavirus, we sometimes need to meet directly with each other," Donut Robotics chief executive Taisuke Ono told AFP.

The lightweight silicone device could have immediate benefits for people such as doctors who want to communicate with patients from a distance, the company says.

It can translate speech from Japanese into English, Korean and other languages -- a function that will become more useful once travel restrictions are eventually eased.

But it does not offer protection from Covid-19 on its own, and is designed to be worn over a regular face covering when it goes on sale in February for about 4,000 yen ($40).

Donut Robotics raised nearly 100 million yen ($950,000) via crowdfunding to develop it, a success Ono believes was driven by a desire for innovations to make life easier during the pandemic.

"We may be able to fight the virus with technology, with human wisdom," he said.

Another face mask developed in Singapore is aimed at protecting medics treating Covid-19 patients.

It has sensors that monitor body temperature, heart rate, blood pressure and blood oxygen levels, and relay data to a smartphone via a Bluetooth transmitter.

"Many of these frontline workers will be exposed to patients when they are taking their vital signs," Loh Xian Jun, one of the scientists behind the invention, told AFP.

"This poses a health risk to the nurses, and we wanted to think about a way to reduce such risk."

Its inventors say the device could also monitor vital signs of migrant workers in crowded dormitories, which incubated massive virus outbreaks in the city-state this year.

They hope to trial it in the near future and market it commercially.

For those seeking to combat the effects of pollution in smog-choked cities, South Korea's LG Electronics has developed an air purifier mask.

The futuristic white device, which fits snugly around the wearer's mouth, nose and chin, is equipped with two filters on either side and fans to aid airflow.

The filters are similar to those in the company's home air purifiers, and can block 99.95 percent of harmful particles.

Thousands have already been made available to medical staff and it will also be rolled out in shops in the future, the company says.



Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
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Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)

Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.

US District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers are platforms used by websites to store and manage their ad inventory.

Antitrust enforcers failed to prove a separate claim that the company had a monopoly in advertiser ad networks, she wrote.

Lee-Anne Mulholland, vice president of Regulatory Affairs, said Google will appeal the ruling.

"We won half of this case and we will appeal the other half," she said, adding that the company disagrees with the decision on its publisher tools. "Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective."

Google's shares were down around 2.1% at midday.

The decision clears the way for another hearing to determine what Google must do to restore competition in those markets, such as sell off parts of its business at another trial that has yet to be scheduled.

The DOJ has said that Google should have to sell off at least its Google Ad Manager, which includes the company's publisher ad server and ad exchange.

Google now faces the possibility of two US courts ordering it to sell assets or change its business practices. A judge in Washington will hold a trial next week on the DOJ's request to make Google sell its Chrome browser and take other measures to end its dominance in online search.

Google has previously explored selling off its ad exchange to appease European antitrust regulators, Reuters reported in September.

Brinkema oversaw a three-week trial last year on claims brought by the DOJ and a coalition of states.

Google used classic monopoly-building tactics of eliminating competitors through acquisitions, locking customers in to using its products, and controlling how transactions occurred in the online ad market, prosecutors said at trial.

Google argued the case focused on the past, when the company was still working on making its tools able to connect to competitors' products. Prosecutors also ignored competition from technology companies including Amazon.com and Comcast as digital ad spending shifted to apps and streaming video, Google's lawyer said.