Kakapo Wins New Zealand's Bird of the Year

New Zealand’s rare green kakapo parrot and chick. Photo: AFP
New Zealand’s rare green kakapo parrot and chick. Photo: AFP
TT
20

Kakapo Wins New Zealand's Bird of the Year

New Zealand’s rare green kakapo parrot and chick. Photo: AFP
New Zealand’s rare green kakapo parrot and chick. Photo: AFP

Kakapo, a critically endangered large parrot that can't fly and hides during the day is back in the limelight having been named New Zealand's bird of the year for an unprecedented second time, The Guardian reported.

The green and fawn kakapo– the world's heaviest, longest-living parrot – first won in 2008. After conservation efforts, the population of this large parrot has risen from 50 during the 1990s to 213 now.

Also known as "mighty moss chicken," the famous parrot used to live throughout New Zealand, but today survive only on predator-free islands.

Male kakapo emits a loud booming sound to attract females and smell "like the inside of a clarinet case, musty and kind of like resin and wood," said Laura Keown, spokesperson for the competition.

"The things that make kakapo unique also make them vulnerable to threats. They are slow breeders, they nest on the ground and their main defense is to imitate a shrub. Those qualities worked great in the island of birds the kakapo evolved in but they don't fool introduced predators like stoats, rats and cats," she explained.

Another endangered bird, the antipodean albatross, which is often caught in fishing nets, won most first-choice votes out of the more than 55,000 votes cast but under the competition's preferential system the kakapo came through. Organizers said they hoped the antipodean albatross did not feel robbed.

"The competition has boosted environmental awareness, compared with 15 years ago when bird of the year started. It is definitely part of a shift in thinking about the needs of New Zealand's unique environment and native species," organizers said.

It has also introduced the public to some weird and wonderful characters. The world's most famous kakapo is Sirocco, who reputedly thinks he is human. It has toured New Zealand to promote the plight of his species.

In 2009, he rocketed to global fame after attempting to mate with zoologist Mark Carwardine's head during filming for the BBC documentary Last Chance to See with British actor Stephen Fry, who likened the bird's face to that of a Victorian gentleman. The video of the incident, with commentary from Fry has had more than 18m views. Scientists believe kakapo can live for around 60 years.

Under the last Labor-Green government, the Department of Conservation received the biggest funding boost it has had in 15 years.

The government has promised to put cameras on all commercial fishing boats, and New Zealand has a goal to be predator free by 2050.



Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
TT
20

Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.