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RCU Expects over 90,000 Domestic Tourists to Visit AlUla in 2021

AlUla is part of the region and the world's cultural heritage. (SPA)
AlUla is part of the region and the world's cultural heritage. (SPA)
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RCU Expects over 90,000 Domestic Tourists to Visit AlUla in 2021

AlUla is part of the region and the world's cultural heritage. (SPA)
AlUla is part of the region and the world's cultural heritage. (SPA)

As the world hopes to turn a new page and for life to go back to normal with the start of the new year, there are hopes for a rejuvenation in the tourism and aviation industries. Touristic sites and facilities are preparing to host the many visitors who are planning to travel for vacation to compensate for missing out on their holiday getaways last year due to the novel coronavirus pandemic.

AlUla is among the most prominent of these sites in Saudi Arabia. The Royal Commission for AlUla (RCU) expects to draw over 90,000 visitors to this historical area in northwestern Saudi Arabia this year.

The RCU’s newly launched marketing campaign, a key part of its strategy to attract visitors for 2021 and 2022 (when the number of visitors is expected to reach 130,000) is framed to attract domestic tourists since airborne travel is not expected to return to normal until later.

The campaign’s video features a young Saudi woman reflecting on her visit to AlUla, where she saw its major sites, including UNESCO World Heritage Site Hegra, Dadan, Jabal Ikmah, the Old Town and Jabal Al-Fil (Elephant Rock). She is also seen mesmerized by the mirrored architecture wonder, Maraya, and strolling through the lush winter oasis.

Commenting on the campaign’s domestic market focus, RCU Chief Destination Management and Marketing Officer Phillips Jones said: “We know Saudis love to travel and we hope this campaign will inspire many of them to appreciate a must-see destination, a global masterpiece, closer to home.”

On the attractions and activities on offer, he added: “Our heritage sites are now available year-round, with new hotels, restaurants and adventure experiences including, trails, bikes and buggies, which will be rolled out throughout 2021. We encourage visitors to book ahead and recommended that they stay a few days mid-week to have the best possible experience”.

Still, on the longer term, the RCU, like other bodies managing Saudi Vision 2030 projects, expects to see a strong increase in the number of tourists from around the world, especially as many have shown strong interest in visiting the site.

RCU Executive Director Marketing Melanie de Souza affirmed recently: “We have already received a lot of interest from international travelers excited to explore a new destination with such a rich history, one that was hope to the Dadanites, Nabataeans and Romans.”

“The travel landscape has been irreversibly altered, but as travel slowly resumes, research tells us people will be looking for meaningful travel, vast open spaces and experiences that bring them closer to nature. AlUla, for all of those reasons, as a novel and significant heritage and cultural site, is well-positioned both in the domestic market and internationally,” said de Souza.

Within 15 years’ time, the RCU hope that the project will come to welcome more than 2.5 million visitors annually, as development continuous and it expects the project to generate 67,000 new jobs.

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Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
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Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)

In a city long defined by conflict, Somalia ’s capital of Mogadishu now echoes with the crash of pins at the country's first modern bowling alley.

It's the latest sign of revival in the once-thriving Indian Ocean port shaped by 35 years of civil war and militant bombings. Millions of people were forced to flee what became one of the world’s most dangerous cities. Those who remained avoided public spaces as the al-Qaeda-linked group al-Shabab waged an insurgency against the Somali state.

In recent years, improved security measures against al-Shabab, an expanded government presence and growing private investment have allowed daily life to re-emerge. Cafes line newly reopened streets, beaches draw evening crowds and traffic congestion, once unimaginable, now clogs key intersections.

The Feynuus Bowling Center opened last year and draws many locals and Somalis returning from the diaspora, who bring investment and business ideas after years of sending billions of dollars in remittances from abroad.

On a recent evening, young Somalis gathered in groups, laughing and filming each other on their phones while music played. Many from the diaspora are visiting Mogadishu for the first time in years, or the first time ever.

“I couldn’t believe Mogadishu has this place,” said Hudoon Abdi, a Somali-Canadian on holiday, as she prepared to take her turn to bowl.

“I’m enjoying it. Mogadishu is actually safe,” she said, urging others to visit.

Mogadishu remains vulnerable to militant attacks, however, with security measures like checkpoints and heavily guarded zones part of daily life. Non-Somalis remain largely confined to a compound at the international airport.

But residents say the ability to gather for recreation signals an important psychological shift. Such venues provide a welcoming environment for a younger generation eager for safe spaces to socialize.

Abukar Hajji returned from the United Kingdom on holiday after many years away and found the difference between what he imagined and what he experienced eye-opening.

“When I was flying from the UK, I believed it was a scary place, like a war-torn country,” he said. “Everyone told me, ‘Good luck,’ but when I came and saw it with my own eyes, I didn’t want to leave.”

Sadaq Abdurahman, the manager of the bowling center, said the idea for the business emerged from a growing demand among young people for recreational facilities.

“It has created employment opportunities for at least 40 youths,” he said.

According to the Somali National Bureau of Statistics, Somalia’s unemployment rate stands at 21.4%.

The bowling alley has private security guards, bag checks and surveillance cameras, reflecting the precautions common at public venues in Mogadishu.

Urban planners and economists say businesses like the bowling alley signal a broader shift in Mogadishu’s recovery, as private sector growth increasingly complements international aid and government-led rebuilding efforts.

Ahmed Khadar Abdi Jama, a lecturer in economics at the University of Somalia, said innovative businesses are responding to the needs of diaspora returnees and the growing middle class, “which in turn adds to the expected increase in Somalia’s GDP.”

Outside the bowling alley, traffic hummed and neon signs flickered, other reminders of Mogadishu’s fragile transformation.

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Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
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Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)

Nutrition experts revealed that magnesium is often not given the same attention as other vitamins and minerals, although it plays a pivotal role in supporting the overall health of our body, especially improving blood sugar management and supporting neuro-psychological balance.

According to the US National Institutes of Health (NIH), magnesium is an abundant mineral in our body and it’s naturally present in many foods.

The mineral is required in more than 300 different reactions in our body, including those that regulate muscle and nerve function, blood sugar levels, and blood pressure.

“Magnesium plays a role in how our body handles sugar,” Scott Keatley, RD, co-owner of Keatley Medical Nutrition Therapy told Prevention magazine.

“It helps with the action of insulin, the hormone that controls blood sugar levels.” When you have enough magnesium in your body, insulin can work better and your body can manage blood sugar more effectively, Keatley said.

Also, stress can cause our body to use more magnesium than usual, which can limit our body’s ability to do other tasks with the nutrient, Keatley said.

“In addition, magnesium can help reduce the release of stress hormones like cortisol,” he said. “It’s like a natural chill pill that can help keep our body’s stress response in check.”

Magnesium helps regulate brain function and mood. It plays a role in releasing and using neurotransmitters, which are chemicals in our brain that affect our mood and emotions.

The mineral may help improve bone density and decrease fracture risk.
“Magnesium is stored in bones and is an important part of bone health,” said Deborah Cohen, DCN, an associate professor in the department of clinical and preventive nutrition sciences at Rutgers University School of Health Professions.

At baseline, magnesium can help to relax and widen your blood vessels, Keatley said. “This makes it easier for blood to flow and can help lower blood pressure,” he added. “It’s like making the highways wider so that traffic can move more smoothly.”

A 2025 review in hypertension found that magnesium seems to be beneficial for lowering blood pressure in people with high blood pressure and magnesium deficiency, but larger studies are needed.

There are a lot of foods that are high in magnesium. Nutrition experts recommended trying to get more of the nutrient in our diet from food first.

These are the most magnesium-rich foods, according to the NIH are: Pumpkin seeds, Chia seeds, almonds, spinach, cashews, peanuts, shredded wheat, soymilk, black beans, edamame, peanut butter, potato with skin, brown rice and plain yogurt.

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SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
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SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)

Elon Musk said on Sunday that SpaceX has shifted its focus to building a "self-growing city" on the moon, which could be achieved in less than 10 years.

SpaceX still intends to start on Musk's long-held ambition of a city on Mars within five to seven years, he wrote on his X social media platform, "but the overriding priority is securing the future of civilization and the Moon is faster."

Musk's comments echo a Wall Street Journal report on Friday, stating that SpaceX has told investors it would prioritize going to the moon and attempt a trip to Mars ⁠at a later time, targeting March 2027 for an uncrewed lunar landing.

As recently as last year, Musk said that he aimed to send an uncrewed mission to Mars by the end of 2026.

The US faces intense competition from China in the race to return humans to the moon this decade. Humans have not visited the lunar surface since the Apollo 17 mission in 1972. Less than a week ago, Musk announced that SpaceX ⁠acquired the artificial intelligence company he also leads, xAI, in a deal that values the rocket and satellite company at $1 trillion and the artificial intelligence outfit at $250 billion.

Proponents of the move view it as a way for SpaceX to bolster its plans for space-based data centers, which Musk sees as more energy efficient than terrestrial facilities as the demand for compute power soars with AI development.

SpaceX is hoping a public offering later this year could raise as much as $50 billion, which could make it the largest public offering in history.

On Monday, Musk said in response to a user on X that NASA will constitute less than 5% of SpaceX's revenue this year. SpaceX is ⁠a core contractor in NASA's Artemis moon program with a $4 billion contract to land astronauts on the lunar surface using Starship.

"Vast majority of SpaceX revenue is the commercial Starlink system," Musk added.

Earlier on Sunday, Musk shared the company's first Super Bowl ad, promoting its Starlink Wi-Fi service.

Even as Musk reorients SpaceX, he is also pushing his publicly traded company, Tesla, in a new direction.

After virtually building the global electric vehicles market, Tesla is now planning to spend $20 billion this year as part of an effort to pivot to autonomous driving and robots.

To speed up the shift, Musk said last month Tesla is ending production of two car models at its California factory to make room for manufacturing its Optimus humanoid robots.