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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)

A new YouTube study on the platform’s viewing rates in Saudi Arabia has revealed that the most popular content categories in the Kingdom are gaming, skill acquisition and sports. It noted that the most viewed content is locally produced.

The viewing rates of educational content, the report also revealed, has increased dramatically in the past year relative to other forms of content on the platform. A report published by Ipsos MORI and supported by YouTube showed that 94% of the Kingdom’s population used digital references to access and view educational content. The viewing rate of educational content (such as algebra) increased by 200%.

The study also showed that 95% of its users in the Kingdom viewed “Do It Yourself” instructional video presentations on its platform during the past year.

The search-percentage for gaming content in Arabic increased throughout the region amid the strict lockdowns in place to combat the Covid-19 virus.

Puzzle and adventure games were the most popular in 2020. Sports content’s viewing rates also rose drastically, largely driven by combat sports like boxing and wrestling, which took the lead in terms of viewership. Electronic sports, in turn, were also very popular.

Per the most recent figures made public, there were over 20 million YouTube users in Saudi Arabia (18 years of age or older) last August and they watch videos on the platform at an average of 55 minutes per day. Cultural links are a major factor for users and content creators in the Kingdom, with seven of every ten videos watched in the countries produced by Saudis.

Suhail Saeed, Google’s Director of Products and Advertising Solutions in the Middle East and North Africa, stressed that YouTube’s ability to reach audiences and present them with content tailored to their preferences, regardless of their location, is what makes the platform unique. Another factor is the rich and in-demand content and the options it presents users for searching for content in line with their local culture and interests.

In January, YouTube held its largest-ever virtual event for commercial activities, advertisers and agencies in the Middle East and North Africa region. “The YouTube Festival” provided new statistics on audiences, times and viewing rates in the Middle East and North Africa region and went over the new tools for providing support to advertisers.

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Technology

KAUST Scientists Develop AI-Generated Data to Improve Environmental Disaster Tracking

King Abdullah University of Science and Technology (KAUST) logo
King Abdullah University of Science and Technology (KAUST) logo
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KAUST Scientists Develop AI-Generated Data to Improve Environmental Disaster Tracking

King Abdullah University of Science and Technology (KAUST) logo
King Abdullah University of Science and Technology (KAUST) logo

King Abdullah University of Science and Technology (KAUST) and SARsatX, a Saudi company specializing in Earth observation technologies, have developed computer-generated data to train deep learning models to predict oil spills.

According to KAUST, validating the use of synthetic data is crucial for monitoring environmental disasters, as early detection and rapid response can significantly reduce the risks of environmental damage.

Dean of the Biological and Environmental Science and Engineering Division at KAUST Dr. Matthew McCabe noted that one of the biggest challenges in environmental applications of artificial intelligence is the shortage of high-quality training data.

He explained that this challenge can be addressed by using deep learning to generate synthetic data from a very small sample of real data and then training predictive AI models on it.

This approach can significantly enhance efforts to protect the marine environment by enabling faster and more reliable monitoring of oil spills while reducing the logistical and environmental challenges associated with data collection.

Technology

Uber, Lyft to Test Baidu Robotaxis in UK from Next Year 

A sign of Baidu is pictured at the company's headquarters in Beijing, China March 16, 2023. (Reuters)
A sign of Baidu is pictured at the company's headquarters in Beijing, China March 16, 2023. (Reuters)
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Uber, Lyft to Test Baidu Robotaxis in UK from Next Year 

A sign of Baidu is pictured at the company's headquarters in Beijing, China March 16, 2023. (Reuters)
A sign of Baidu is pictured at the company's headquarters in Beijing, China March 16, 2023. (Reuters)

Uber Technologies and Lyft are teaming up with Chinese tech giant Baidu to try out driverless taxis in the UK next year, marking a major step in the global race to commercialize robotaxis.

It highlights how ride-hailing platforms are accelerating autonomous rollout through partnerships, positioning London as an early proving ground for large-scale robotaxi services ‌in Europe.

Lyft, meanwhile, plans ‌to deploy Baidu's ‌autonomous ⁠vehicles in Germany ‌and the UK under its platform, pending regulatory approval. Both companies have abandoned in-house development of autonomous vehicles and now rely on alliances to accelerate adoption.

The partnerships underscore how global robotaxi rollouts are gaining momentum. ⁠Alphabet's Waymo said in October it would start ‌tests in London this ‍month, while Baidu ‍and WeRide have launched operations in the ‍Middle East and Switzerland.

Robotaxis promise safer, greener and more cost-efficient rides, but profitability remains uncertain. Public companies like Pony.ai and WeRide are still loss-making, and analysts warn the economics of expensive fleets could pressure margins ⁠for platforms such as Uber and Lyft.

Analysts have said hybrid networks, mixing robotaxis with human drivers, may be the most viable model to manage demand peaks and pricing.

Lyft completed its $200 million acquisition of European taxi app FreeNow from BMW and Mercedes-Benz in July, marking its first major expansion beyond North America and ‌giving the US ride-hailing firm access to nine countries across Europe.

Technology

Italy Fines Apple Nearly 100m Euros over App Privacy Feature

An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/File Photo Purchase Licensing Rights
An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/File Photo Purchase Licensing Rights
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Italy Fines Apple Nearly 100m Euros over App Privacy Feature

An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/File Photo Purchase Licensing Rights
An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/File Photo Purchase Licensing Rights

Italy's competition authority said Monday it had fined US tech giant Apple 98 million euros ($115 million) for allegedly abusing its dominant position in the mobile app market.

According to AFP, the AGCM said in a statement that Apple had violated privacy regulations for third-party developers in a market where it "holds a super-dominant position through its App Store".

The body said its investigation had established the "restrictive nature" of the "privacy rules imposed by Apple... on third-party developers of apps distributed through the App Store".

The rules of Apple's App Tracking Transparency (ATT) "are imposed unilaterally and harm the interests of Apple's commercial partners", according to the AGCM statement.

French antitrust authorities earlier this year handed Apple a 150-million euro fine over its app tracking privacy feature.

Authorities elsewhere in Europe have also opened similar probes over ATT, which Apple promotes as a privacy safeguard.

The feature, introduced by Apple in 2021, requires apps to obtain user consent through a pop-up window before tracking their activity across other apps and websites.

If they decline, the app loses access to information on that user which enables ad targeting.

Critics have accused Apple of using the system to promote its own advertising services while restricting competitors.