Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.
TT

Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.

As Saudi Arabia marks Founding Day on Tuesday, Asharq Al-Awsat takes a look at the rich traditional dress that has been worn since the establishment of the First Saudi State three centuries ago.

People today still wear traditional dress at special occasions, expressing their pride in their rich heritage.

Mohammed al-Qattan, a major mishlah merchant in al-Ahsa, spoke to Asharq Al-Awsat of the male and female Saudi dress that has been worn over the centuries.

He described the Al-barqa abaya, which is woven with two colored fabrics. It is a winter abaya, worn by princes, sheikhs and other senior figures.

The barqa is still in demand to this day, he revealed.

It is symbol of luxury, he explained, as it was woven by hand. The hand weaving tradition has since been replaced by factory production.

As for abayas and the bishts, al-Qattan said they were not very widely worn in the First Saudi State. They became more popular in the Second Saudi State as textiles from Iraq and Iran and Kashmiri wool and others started to be imported.

For several years, al-Ahsa was the center for production of royal bishts.

At the time, white cotton was the predominant fabric used in men's outwear., said Dr. Abdulrahman al-Orainy in his doctorate letter.

The fabrics changed with the changes of the seasons and also depending on the social status of the person. In the Najd region, people wore expensive clothes, known as al-jokh, in winter. The robe was a status symbol, differentiating between the rich and poor.

Another well-known dress at the time was the al-labda or al-labada, which was woven from wool. It was locally produced and the dress was padded with cotton so as to avoid scratching the skin.

The most sought after item of clothing in Najd at the time was the abaya, revealed Orainy. The most luxurious abaya was called the qilaniya. It came in many colors, but black was the most popular. It was made from soft fabric, brought in from al-Ahsa, with yellow thread sewn into it. This abaya was reserved for only the rich in society.

As for women, Orainy said the dress and jewelry varied according to social status and wealth. Wealthy women wore clothes made from high quality Indian silk that was adorned with gold. Iranian silk was also popular and renowned for its pure quality. Other fabrics included gold embroidered silk from the Sham region and rumi silk from Turkey.

Women from lower classes wore less expensive clothes, often made of black fabric. The design of the abaya also denoted social standing. Affluent women's abaya's were almost similar to the qilaniya worn by the men. They were woven with gold thread and imported from al-Ahsa. Women from the general class wore the black abaya, which was much cheaper than the qilaniya. Its sleeves were always tight so women could hide their arms.

As for makeup, women from the Najd region often colored the top of their heads before or after their hair was braided. They used a sort of paste, called "roshoush", which was made of saffron, roses and other material. Its application gave the hair a fragrant smell and attractive color. Women also applied color to their cheeks, often using saffron. They also applied henna to their hands.

Female dress differed from one Saudi region to the other.

In northern Saudi Arabia, they wore the al-maqrona, which is a large black square veil that is folded in the middle to form a triangle before being worn on the head. In the South, they wore the al-shayla, a black fabric with its edges sewn with colored thread or beads. It was fitted on the head with a yellow or red band.

In central Saudi Arabia, women wore the al-mukhnaq, which is a translucent silky fabric, made of chiffon or tulle. It was worn by girls when going outside the house. In the east, women wore the al-batoula, a face covering with openings for the eyes. It was worn by elderly women and often padded on the inside.

In the West, women wore the al-misdah, a loose dress that hides the shape of the body. This dress was made of plain or patterned fabrics.



'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
TT

'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)

Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage, Meryl Streep and Anna Wintour both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.

But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.

‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’

That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.

VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.

The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”

“It’s not just about buying, it’s really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ The Associated Press quoted Elia as saying.

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”

Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’

“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather.

The shopping arcade today is anchored by two Prada flagship stores.

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.

“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.


British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
TT

British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS said on Thursday it has started seeking refunds for the 7 million pounds ($9.44 million) of US tariffs paid during the first half of the year, as the British retailer pursues a margin-focused turnaround plan to revive demand.

Thousands of companies around the world are filing lawsuits challenging US President Donald Trump's ⁠sweeping tariffs and seeking ⁠refunds on duties paid, after the levies were deemed illegal by the US Supreme Court in February.

Online fashion retailers such as ASOS are particularly vulnerable to duty ⁠costs on imported goods as they work to rebuild profitability after the pandemic-era expansion gave way to weakening consumer demand.

Once a standout survivor of the dotcom burst, ASOS has been trying to win back shoppers and cut costs amid stiff competition from cheaper Chinese rivals, Reuters reported.

Global retailers are now bracing ⁠for ⁠an impact from the Iran war as customer spending declines and a surge in energy prices and supply-chain snags compound costs further.

ASOS said it has taken proactive actions to help mitigate such impact, but gave no details on said actions.

The company confirmed its outlook for the full year.


L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)
TT

L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)

L'Oreal's first-quarter sales rose 6.7%, it said on Wednesday, as strong demand for premium hair products and perfume, particularly in North ‌America and ‌emerging markets, ‌more ⁠than offset weakness ⁠in the Middle East.

The Paris-based maker of Kerastase shampoo and YSL Libre perfume said ⁠total sales for ‌the ‌three months to ‌end-March came to 12.2 ‌billion euros ($14.32 billion), up 6.7% from 11.7 billion euros on ‌a like-for-like basis after slightly adjusting down ⁠last ⁠year's comparable figures.

The rise also included a 3.4% boost from overstocking ahead of an ongoing overhaul of the group's IT system.