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ICESCO Wins Grand Prize for Heritage in Morocco

The event was attended by senior officials, public personalities and heritage experts. (AAWSAT Arabic)
The event was attended by senior officials, public personalities and heritage experts. (AAWSAT Arabic)
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ICESCO Wins Grand Prize for Heritage in Morocco

The event was attended by senior officials, public personalities and heritage experts. (AAWSAT Arabic)
The event was attended by senior officials, public personalities and heritage experts. (AAWSAT Arabic)

The Islamic World Educational, Scientific and Cultural Organization (ICESCO) has won the Grand Prize for Heritage in its first edition, in the category of international organizations, which is awarded by the Association for the Protection and Promotion of Moroccan Heritage, in recognition of ICESCO’s initiatives in the field of preserving and safeguarding the Islamic world heritage, publicizing it and inscribing it on heritage lists.

The event was attended by senior officials, public personalities and heritage experts.

Dr. Salim M. AlMalik, ICESCO Director-General (DG), received the Prize from Mr. Mohamed Mehdi Bensaid, Moroccan Minister of Youth, Culture and Communication, during a ceremony held Friday at the archaeological site of Chellah in Rabat.

The Grand Prize for Heritage in the category of personalities was won by Mr. André Azoulay, Advisor to His Majesty King Mohammed VI, President of the Three Cultures Foundation and President of the Essaouira-Mogador Association, in recognition of his efforts in creating the House of Memory in Essaouira.

The award was received on his behalf by Dr. Said Amzazi, former Minister of National Education, Vocational Training and Higher Education and Scientific Research, while the Al Moultaqa Foundation won the award in the category of non-governmental organizations.

A commemorative shield was awarded to the Moroccan Minister of Youth, Culture and Communication, in recognition of his efforts in the field of cultural heritage protection and safeguarding in the Kingdom of Morocco.

Speaking at the event, Dr. AlMalik reviewed ICESCO’s key efforts in promoting culture and enhancing the tangible and intangible heritage of the countries of the Islamic world, as well as contributing to its protection and safeguarding through the establishment of a specialized heritage center and the inscription of more than 600 historical sites and cultural heritage elements on ICESCO’s Islamic World Heritage Lists, stressing that the Organization is working to inscribe 1000 sites and elements by the end of 2025.

He also pointed out that ICESCO uses modern technology and artificial intelligence applications to overcome the challenges of preserving cultural heritage in the Islamic world.

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Varieties

Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
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Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP

Like many of his fellow Tunisians, 23-year-old Amine Elhani has never been to the cinema, but now, thanks to a mobile theater touring the country, he can finally enjoy the big screen.

The bright red truck of CinemaTdour, or "moving cinema", has transformed parking lots and factory grounds in underserved towns and neighbourhoods across the North African country into pop-up theaters.

In the central town of Djemmal, dozens of workers unloaded the expandable truck, easily setting up a fully equipped outdoor movie theater with 100 seats.

"The screen is huge, and the sound effects are amazing," said Elhani, who had so far only watched films on his phone or computer.

He had "never had the chance to go to a movie theater", he told AFP.

"It's a fantastic experience, especially because I'm watching with friends."

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs.

Recognizing this gap, CinemaTdour was launched in May by private cultural network Agora and nonprofit Focus Gabes, with funding from private donors.

"We wanted a way to reach as many viewers as possible, in a short time and on a limited budget, while offering them an authentic cinematic experience," project director Ghofrane Heraghi told AFP.

Mobile cinemas have long existed in other countries, but Heraghi said CinemaTdour was "unique" for turning a truck into a full-fledged theater.

Without government funding, CinemaTdour relies heavily on partnerships with private companies to cover costs like film rights, maintenance and staffing.

The truck itself was purchased on credit for about one million Tunisian dinars ($315,000), Heraghi said, with annual operating expenses of around 500,000 dinars.

For 10 days in Djemmal, residents could watch films for free thanks to a partnership with German car parts manufacturer Draxlmaier, which has a factory in the town.

Jihene Ben Amor, Draxlmaier's communications manager in Tunisia, said the company wanted to "contribute to the development" of remote and underserved regions where it operates.

For many workers, earning up to 1,000 dinars a month, the cost of tickets and the journey to a main city with a movie theater can be prohibitive.

"Having this cinema right outside their workplace also gives workers a sense of pride and belonging," said Ben Amor.

- 'Social impact' -

After Djemmal, CinemaTdour set up in Hay Hlel, an impoverished neighbourhood of the capital Tunis.

Many children gathered around the pop-up theater, eager for their turn.

Yomna Warhani, 11, was beaming with excitement, anticipating her first ever movie screening.

"I can't wait to see what it's like inside and what films they'll show," she said.

Nejiba El Hadji, a 47-year-old mother of four, said: "It's not just the kids who are thrilled, believe me."

To her, the mobile cinema was a rare source of joy in an otherwise bleak environment.

"We have nothing here, no cultural centers and no entertainment, just the streets," said Hadji.

"People say our kids are lost, but no one does anything about it."

CinemaTdour's two-week stay in Hay Hlel was funded by the World Health Organization, with screenings themed on mental health, smoking and drug abuse, and violence against women.

The shows were tailored for younger audiences as well as for viewers with hearing or visual impairments.

Heraghi, the project head, said that "what drives us is the social impact of culture."

"We want to break stereotypes, shift mindsets, and promote values like social cohesion and community spirit."

In just a few months, CinemaTdour has reached more than 15,000 people, including 7,500 in the southern oasis town of Nefta where a month of free screenings was sponsored by a date exporter.

The project now hopes to secure funding for additional trucks to expand its activities across the country.

But Heraghli has even bigger aspirations, she said, "taking it to Algeria, Libya, and maybe even across Africa".