Meta’s Twitter Rival Threads Overtakes ChatGPT as Fastest-Growing Platform

Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
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Meta’s Twitter Rival Threads Overtakes ChatGPT as Fastest-Growing Platform

Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)

Meta Platforms' Twitter rival Threads crossed 100 million sign-ups within five days of launch, CEO Mark Zuckerberg said on Monday, dethroning ChatGPT as the fastest-growing online platform to hit the milestone.

Threads has been setting records for user growth since its launch on Wednesday, with celebrities, politicians and other newsmakers joining the platform seen by analysts as the first serious threat to the Elon Musk-owned microblogging app.

"That's mostly organic demand, and we haven't even turned on many promotions yet," Zuckerberg said in a Threads post announcing the milestone.

The app's sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January about two months after its launch, according to a UBS study.

Still, Threads has some catching up to do. Twitter had nearly 240 million monetizable daily active users as of July last year, according to the company's last public disclosure before Musk's takeover.

Twitter has responded to Threads' arrival by threatening to sue Meta, alleging that the social media behemoth used its trade secrets and other confidential information to build the app.

That claim, legal experts say, could be hard to prove.

Threads bears a strong resemblance to Twitter, as do numerous other social media sites that have cropped up in recent months as users have chafed at Musk's management of the service. It allows posts that are up to 500 characters long and supports links, photos and videos of up to 5 minutes.

The app also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

It also currently lacks hashtags and keyword search functions, which limits both its appeal to advertisers and its utility as a place for following real-time events like users frequently do on Twitter.

Still, analysts said the turmoil at Twitter, including recently imposed limits on the number on tweets users can see, could help Threads to attract users and advertisers.

Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Instagram head Adam Mosseri said last week Meta was not trying to replace Twitter and that Threads aimed to focus on light subjects like sports, music, fashion and design.

He acknowledged that politics and hard news are inevitably going to show up on Threads, in what would be a challenge for the app pitching itself as the "friendly" option for public discourse online.



Microsoft, Turning 50, Dials up Copilot Actions to Stay in AI Game

The Microsoft logo during the Hanover Fair 2025 (Hannover Messe) in Hanover, Germany, 31 March 2025 (reissued 03 April 2025). (EPA)
The Microsoft logo during the Hanover Fair 2025 (Hannover Messe) in Hanover, Germany, 31 March 2025 (reissued 03 April 2025). (EPA)
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Microsoft, Turning 50, Dials up Copilot Actions to Stay in AI Game

The Microsoft logo during the Hanover Fair 2025 (Hannover Messe) in Hanover, Germany, 31 March 2025 (reissued 03 April 2025). (EPA)
The Microsoft logo during the Hanover Fair 2025 (Hannover Messe) in Hanover, Germany, 31 March 2025 (reissued 03 April 2025). (EPA)

Thousands of people swooned in a dark conference hall that felt more like a rock concert when a Microsoft product manager demonstrated the company's latest feature: how to sum numbers in Excel, with the click of a button.

"It was literally like Mick Jagger walked out," said Yusuf Mehdi, Microsoft's consumer chief marketing officer, who started as an intern.

That was more than 30 years ago. On Friday, the day Microsoft turned 50, the company's leaders and staff gathered at its Redmond headquarters to remember the software maker's glory days while trumpeting what they hope will bring it into the future: more powerful artificial intelligence.

Copilot, Microsoft's AI assistant, is gaining a host of new features to make it more proactive. The version for consumers will start remembering personal facts about them. It will offer birthday reminders or support ahead of a presentation, or consumers can opt out, Mehdi said in an interview.

Copilot likewise will personalize podcasts and shopping recommendations, and it will let consumers task their AI to book events for them, or send a friend a gift while checking in for guidance. "It frees you up," said Mehdi.

Microsoft is hardly first to roll out action-taking or "agentic" software. As with rival systems, the AI will work best on popular sites where Microsoft has done some behind-the-scenes technical work, like with 1-800-Flowers.com and OpenTable, Mehdi said.

Mehdi recalled days when Microsoft was smaller and growing. He said CEO Bill Gates could devour three books' worth of information from one day to the next, at a time when the co-founder still worked on Microsoft software. Mehdi watched Steve Ballmer, Gates' eventual successor, chant "developers, developers, developers!" in a sweat-drenched shirt to rouse a crowd into the ".net" era.

Microsoft went from top of the pack to badly bruised in a high-profile lawsuit that US antitrust enforcers brought against it in 1998. Years later, younger companies and startups, among them Alphabet and ChatGPT creator OpenAI, beat it to the punch on key AI developments.

Satya Nadella, Microsoft's current CEO, is not standing still. The leader who turned Microsoft into the No. 2 cloud powerhouse challenged his executives at an internal summit this week, recalled Mehdi: "How do we rethink the way that we build the software?"

Microsoft is iterating on its chatbot technology in a crowded field that includes Elon Musk's xAI and Anthropic. It has added Copilot to its heavily used productivity suites for business while giving consumers a distinctive version.

"It's warm; it has that personality," said Mehdi. Some users have taken to this, while others find it asks too many questions, he said.

"When we get to now be more personalized, we can start to get smarter," Mehdi said. "We're part way through that journey."