Musk Says Cage Fight with Zuckerberg Will Be in Italy

The possible showdown between Elon Musk and Mark Zuckerberg will be streamed on X. Alain Jocard/AFP/Getty Images
The possible showdown between Elon Musk and Mark Zuckerberg will be streamed on X. Alain Jocard/AFP/Getty Images
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Musk Says Cage Fight with Zuckerberg Will Be in Italy

The possible showdown between Elon Musk and Mark Zuckerberg will be streamed on X. Alain Jocard/AFP/Getty Images
The possible showdown between Elon Musk and Mark Zuckerberg will be streamed on X. Alain Jocard/AFP/Getty Images

Elon Musk said Friday that his much-hyped cage fight with Mark Zuckerberg would take place in Italy, as authorities there confirmed talks about hosting a "great charity event."

While any showdown between the two tech titans has yet to be officially confirmed, Musk said on his X social media platform -- formerly known as Twitter -- that arrangements were advancing, said AFP.

"I spoke to the PM of Italy and Minister of Culture," Musk wrote, referring to Italian Prime Minister Giorgia Meloni. "They have agreed on an epic location."

Meta chief Zuckerberg responded on his Threads social network, posting a photo of himself shirtless and pinning down an opponent in his "backyard octagon."

A martial arts enthusiast who has taken part in jiujitsu competitions, Zuckerberg said, "I love this sport and I've been ready to fight since the day Elon challenged me."

"If he ever agrees on an actual date, you'll hear it from me. Until then, please assume anything he says has not been agreed on."

Italian Culture Minister Gennaro Sangiuliano confirmed speaking to Musk about "how to organize a great charity event evoking history" but said any match "will not be held in Rome."

Musk apparently hopes the fight would take place in the ancient Colosseum, a UNESCO World Heritage site, posting about the idea in late June.

In a statement, Sangiuliano said any event with Musk would raise "a huge sum, many millions of euros, (that) will be donated to two important Italian pediatric hospitals."

"It will also be an opportunity to promote our history and our archaeological, artistic and cultural heritage on a global scale," he said.

Musk meanwhile said "everything done will pay respect to the past and present of Italy" and that proceeds will "go to veterans."

He said the cage match would be managed by foundations run by himself and Zuckerberg and not by UFC, the Las Vegas-based mixed martial arts promoter.

UFC boss Dana White, still seeking participation in the event, told Mike Tyson's podcast this week that he believed the fight would generate $1 billion in revenue.

Zuckerberg said in his Threads post that he would want to work with a professional organization such as the UFC to create a line-up that spotlights elite athletes in the sport.

The two tech tycoons, who have occasionally jousted from afar, became direct competitors after Zuckerberg's Meta launched its Twitter-like Threads platform in early July.

In a slightly frivolous aside, Musk later Friday posted a phrase in Latin that translates as "it is delightful to play the fool occasionally."

Musk did not mention a date for the proposed fight, but said he may need to undergo "minor surgery" to resolve a "problem with my right shoulder blade rubbing against my ribs."

"Recovery will only take a few months," he added.

The world's richest person has a titanium plate holding two vertebrae together but said Friday it is currently "not an issue."



Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
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Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)

Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.

US District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers are platforms used by websites to store and manage their ad inventory.

Antitrust enforcers failed to prove a separate claim that the company had a monopoly in advertiser ad networks, she wrote.

Lee-Anne Mulholland, vice president of Regulatory Affairs, said Google will appeal the ruling.

"We won half of this case and we will appeal the other half," she said, adding that the company disagrees with the decision on its publisher tools. "Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective."

Google's shares were down around 2.1% at midday.

The decision clears the way for another hearing to determine what Google must do to restore competition in those markets, such as sell off parts of its business at another trial that has yet to be scheduled.

The DOJ has said that Google should have to sell off at least its Google Ad Manager, which includes the company's publisher ad server and ad exchange.

Google now faces the possibility of two US courts ordering it to sell assets or change its business practices. A judge in Washington will hold a trial next week on the DOJ's request to make Google sell its Chrome browser and take other measures to end its dominance in online search.

Google has previously explored selling off its ad exchange to appease European antitrust regulators, Reuters reported in September.

Brinkema oversaw a three-week trial last year on claims brought by the DOJ and a coalition of states.

Google used classic monopoly-building tactics of eliminating competitors through acquisitions, locking customers in to using its products, and controlling how transactions occurred in the online ad market, prosecutors said at trial.

Google argued the case focused on the past, when the company was still working on making its tools able to connect to competitors' products. Prosecutors also ignored competition from technology companies including Amazon.com and Comcast as digital ad spending shifted to apps and streaming video, Google's lawyer said.