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2nd Saudi Forum for 4th Industrial Revolution to Kick off Today

2nd Saudi Forum for 4th Industrial Revolution to Kick off Today
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2nd Saudi Forum for 4th Industrial Revolution to Kick off Today

2nd Saudi Forum for 4th Industrial Revolution to Kick off Today

The Center for the Fourth Industrial Revolution (C4IR) at the King Abdulaziz City for Science and Technology (KACST), affiliated with the World Economic Forum (WEF), will organize on Monday the work of the Second Saudi Forum for the Fourth Industrial Revolution.

The event will take place at the Garage headquarters in Riyadh, in the presence of an elite group of thought leaders and decision makers from various countries of the world.

The forum aims to uncover promising opportunities for innovation in the Kingdom, highlight its leadership in emerging technologies, and create frameworks that support and stimulate research, development and innovation, according to flexible policies that contribute to accelerating the investment of the results of scientific and technical activities, and strengthening the partnership of the public and private sectors around the world to make use from deep technologies, SPA reported.

The C4IR in the Kingdom works with relevant authorities locally and internationally to enable the technologies of the Fourth Industrial Revolution to increase productivity and achieve sustainability, and strive towards digital transformation as part of the goals of the Kingdom of Saudi Arabia's vision 2030.

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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.