Samsung Electronics Union in South Korea Stages First Walkout

FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
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Samsung Electronics Union in South Korea Stages First Walkout

FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo

A workers' union at Samsung Electronics staged its first walkout on Friday, signalling more assertiveness among employees just as South Korea's most powerful conglomerate races to catch up in chips used in artificial intelligence.

The National Samsung Electronics Union (NSEU), whose roughly 28,000 members make up over a fifth of the firm's workforce, said it would stop work for a day to demand better pay.

The walkout is unlikely to immediately impact semiconductor production or shipments but will add pressure on Samsung Electronics as it chases AI and narrows a gap in contract chip manufacturing with Taiwan's TSMC, analysts said.

"The purpose of today's strike action is to have meaningful conversation with management," NSEU official Lee Hyun-kuk told Reuters. He said the union was preparing further action on Friday, without providing details.

Samsung Electronics said there was no impact on production or business activity. The strike fell a day after a public holiday and there were fewer employees on annual leave than on the equivalent day last year, the firm said, Reuters reported.

The union did not disclose how many members participated in the strike through annual leave.

"We have sincerely engaged with the union and will continue talks with them," said a company official.

Samsung Electronics' share price closed down 0.1%, versus a 1.2% rise in the benchmark KOSPI.

The walkout is unlikely to impact DRAM or NAND flash memory production or lead to shipment shortages as manufacturing is highly automated, said market researcher TrendForce.

Moreover, the walkout appears to involve more workers from the firm's Seoul headquarters than in production and was planned for a single day, TrendForce said.

The strike follows other worker protests in recent weeks outside offices in Seoul as well as outside a chip production site in Hwaseong, south of the capital.

They started after Samsung Electronics decided to increase wages this year by 5.1%. The NSEU, the biggest of five unions at the firm, want further commitments such as improvements to the performance-based bonus system and an extra day of annual leave.

Last week, a coalition of five unions at Samsung affiliates including another smaller Samsung Electronics union called on the NSEU to pursue negotiation rather than confrontation, indicating they would not join the strike.

CHIPS AND MOBILE PHONES

Samsung Electronics' run of success is being challenged in some areas, including in some cutting-edge chips. It recently replaced the head of its semiconductor unit to navigate what it called a "crisis" affecting the industry.

Any larger scale or protracted industrial action would be a headache for the world's biggest memory chip maker as it scrambles to catch up with rivals making high bandwidth memory (HBM) chips used in AI applications.

SK Hynix and Micron are already supplying HBM chips to Nvidia, which commands about 80% of the global graphic processing unit (GPU) market for AI applications.

Nvidia said this week that the three chip makers will provide HBM chips to the US firm, though SK Hynix remains its primary supplier.

Last month, Reuters reported that Samsung's HBM chips were yet to pass Nvidia's tests for use, which analysts see as a crucial milestone both reputationally and in terms of profit momentum.

While struggling in parts of its chip business, Samsung dethroned Apple to become the top smartphone seller globally in the first quarter, accounting for 20% of shipments, according to research firm Counterpoint.

Union membership increased rapidly after Samsung in 2020 pledged to end to its practice of discouraging the growth of organised labour.

Union officials said, among younger employees, there is growing perception that unions can help create a fairer workplace, whereas older generations felt unions could disrupt productivity.

Overall, South Korea's union membership rate has hovered around 10% since 2004, labour ministry data showed.



AI Chatbots Must Learn to Say 'Help!' Says Microsoft Exec

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
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AI Chatbots Must Learn to Say 'Help!' Says Microsoft Exec

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)

Generative AI tools will save companies lots of time and money, promises Vik Singh, a Microsoft vice president, even if the models must learn to admit when they just don't know what to do.
"Just to be really frank, the thing that's really missing today is that a model doesn't raise its hands and say 'Hey, I'm not sure, I need help,'" Singh told AFP in an interview.
Since last year, Microsoft, Google and their competitors have been rapidly deploying generative AI applications like ChatGPT, which produce all kinds of content on demand and give users the illusion of omniscience.
But despite progress, they still "hallucinate," or invent answers.
This is an important problem for the Copilot executive to solve: Singh's corporate customers can't afford for their AI systems to go off the rails, even occasionally.
Marc Benioff, CEO of Salesforce, this week said he saw many of his customers increasingly frustrated with the meanderings of Microsoft's Copilot.
Singh insisted that "really smart people" were trying to find ways for a chatbot to admit "when it doesn't know the right answer and to ask for help."
'Real savings'
A more humble model would be no less useful, in Singh's opinion. Even if the model has to turn to a human in 50 percent of cases, that still saves "tons of money."
At one Microsoft client, "every time a new request comes in, they spend $8 to have a customer service rep answer it, so there are real savings to be had, and it's also a better experience for the customer because they get a faster response."
Singh arrived at Microsoft in January and this summer took over as head of the teams developing "Copilot," Microsoft's AI assistant that specializes in sales, accounting and online services.
These applications have the gargantuan task of bringing in revenue and justifying the massive investments in generative AI.
At the height of the AI frenzy, start-ups driving the technology were promising systems so advanced that they would "uplift humanity," in the words of Sam Altman, head of OpenAI, which is mainly funded by Microsoft.
But for the time being, the new technology is mainly used to boost productivity, and hopefully profits.
According to Microsoft, Copilot can do research for salespeople, freeing up time to call customers. Lumen, a telecom company, "saves around $50 million a year" doing this, said Singh.
Singh's teams are working on integrating Copilot directly into the tech giant's software and making it more autonomous.
"Let's say I'm a sales rep and I have a customer call," suggested the executive. Two weeks later, the model can "nudge the rep to go follow up, or better, just go and automatically send the email on the rep's behalf because it's been approved to do so."
'First inning'
In other words, before finding a solution to global warming, AI is expected to rid humanity of boring, repetitive chores.
"We're in the first inning," Singh said. "A lot of these things are productivity based, but they obviously have huge benefits."
Will all these productivity gains translate into job losses?
Leaders of large firms, such as K Krithivasan, boss of Indian IT giant TCS, have declared that generative AI will all but wipe out call centers.
But Singh, like many Silicon Valley executives, is counting on technology to make humans more creative and even create new jobs.
He pointed to his experience at Yahoo in 2008, when a dozen editors chose the articles for the home page.
"We came up with the idea of using AI to optimize this process, and some people asked 'Oh my God, what's going to happen to the employees?'" said Singh.
The automated system made it possible to renew content more quickly, thereby increasing the number of clicks on links but also the need for new articles.
"In the end," said the executive, "we had to recruit more editors."