No Hallucination: AI Candidate on the Ballot for UK Election 

A man carries shopping bags as he walks through the town center of Bury, northwest England, on June 13, 2024. (AFP)
A man carries shopping bags as he walks through the town center of Bury, northwest England, on June 13, 2024. (AFP)
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No Hallucination: AI Candidate on the Ballot for UK Election 

A man carries shopping bags as he walks through the town center of Bury, northwest England, on June 13, 2024. (AFP)
A man carries shopping bags as he walks through the town center of Bury, northwest England, on June 13, 2024. (AFP)

When voters go to the polls in one English town next month, they will get the chance to elect what is being billed as the world's first AI lawmaker.

Businessman Steve Endacott is among hundreds of candidates standing to become a member of parliament at Britain's July 4 national election - except unlike the others, the face on his campaign leaflet is not the 59-year-old, but an AI generated avatar.

"We're launching a party, we're going to be recruiting more AI candidates across the country after this election, and we see this as the launch, building block for something big and something democratic," he told Reuters.

Endacott, whose Neural Voice company powers his AI alter ego, said his frustration with "standard politics" made him decide to run as an independent for the Brighton Pavilion constituency in the southern seaside town.

"AI Steve" - the name that will appear on ballot papers - engages real-time with locals on topics ranging from rights and housing to bin collection and immigration. It then puts forward policy ideas before asking for their suggestions.

"We're using AI in so many (areas), at work, social interactions, why don't we put it in politics?" said charity worker Eona Johnston, 23, after meeting "AI Steve" near Brighton’s famous pier. "It might change the way we live."

When asked about AI Steve, the Electoral Commission, the elections watchdog, said if he wins, Endacott would be the member of parliament (MP), not any AI version of him.

Most locals appeared reluctant to vote for an AI candidate just yet.

Jim Cheek, a 37-year-old accountant from Brighton, pointed out that an MP has to speak up for constituents in parliament.

"AI and politicians have one thing in common," another local resident, Andy Clawson, 42, said. "They can’t be trusted."



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.