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Saudi Sports Market Targets SAR84 Bn by 2030

The UK-Saudi Sports Investment & Innovation Forum was held in London on Wednesday (SPA)
The UK-Saudi Sports Investment & Innovation Forum was held in London on Wednesday (SPA)
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Saudi Sports Market Targets SAR84 Bn by 2030

The UK-Saudi Sports Investment & Innovation Forum was held in London on Wednesday (SPA)
The UK-Saudi Sports Investment & Innovation Forum was held in London on Wednesday (SPA)

London has hosted the UK-Saudi Sports Investment & Innovation Forum, bringing together officials from both countries’ sports and investment ministries, along with 100 top industry leaders.

Organized by the Saudi Chambers of Commerce in collaboration with the Saudi British Business Council, the event coincided with the Saudi-British Sustainable Infrastructure Summit.

It showcased Saudi Arabia’s dynamic sports sector advancements driven by Vision 2030 initiatives, establishing it as a global destination for athletes, tournaments, and investments.

Turki Al-Fawzan, CEO of the Saudi Arabian Esports Federation, highlighted that 67% of Saudis have a keen interest in gaming and esports.

Basem Ibrahim, Director of Sports Sector Investment Development at the Ministry of Investment, projected the Kingdom’s sports market to grow from SAR30 billion to SAR84 billion by 2030.

Mohammed Al-Nemer, Deputy Chair of the Saudi British Joint Business Council, noted a 12% annual growth in Saudi Arabia’s sports and entertainment sector between 2018 and 2023, reflecting rising demand for recreational activities.

Participants at the forum explored investment opportunities, technological advancements in sports and esports, sports infrastructure development, and potential partnerships between Saudi Arabia and the UK.

Topics included hosting major sports events, international acquisitions, and enhancing quality of life through sports initiatives.

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Marquinhos Asks Brazil Fans to Keep the Faith

Brazil's player Marquinhos gestures during a press conference following a training of the Brazil national football team at the Manuel Barradas stadium in Salvador, Bahia State, Brazil, on November 17, 2024, ahead of the 2026 FIFA World Cup qualifier football match against Uruguay. (AFP)
Brazil's player Marquinhos gestures during a press conference following a training of the Brazil national football team at the Manuel Barradas stadium in Salvador, Bahia State, Brazil, on November 17, 2024, ahead of the 2026 FIFA World Cup qualifier football match against Uruguay. (AFP)
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Marquinhos Asks Brazil Fans to Keep the Faith

Brazil's player Marquinhos gestures during a press conference following a training of the Brazil national football team at the Manuel Barradas stadium in Salvador, Bahia State, Brazil, on November 17, 2024, ahead of the 2026 FIFA World Cup qualifier football match against Uruguay. (AFP)
Brazil's player Marquinhos gestures during a press conference following a training of the Brazil national football team at the Manuel Barradas stadium in Salvador, Bahia State, Brazil, on November 17, 2024, ahead of the 2026 FIFA World Cup qualifier football match against Uruguay. (AFP)

Five-times World Cup winners Brazil have struggled to impress in South America's qualifiers for the 2026 tournament but defender Marquinhos had called on fans to stick by the side ahead of Tuesday's home game against Uruguay.

With a run of five wins, four losses and two draws, Brazil are fourth in the standings on 17 points, five behind leaders Argentina, with the top six qualifying automatically for the World Cup in North America. Uruguay are second on 19 points.

Brazil were held 1-1 in Venezuela on Thursday, with Vinicius Jr seeing a late penalty saved, and stand-in skipper Marquinhos said the players still took pride in playing for the shirt even when results did not go their way.

"Even though many things might cause people to lose hope in the national team, we ask that they never lose their passion for it," the 30-year-old told a news conference on Sunday.

Brazil, who were beaten by Uruguay in Montevideo last year, are in a transitional phase under head coach Dorival Junior and it will take some time to iron out the problems, he added.

"We will still make some mistakes because this transition is still very new, with all these changes of players and teams," said Marquinhos, who deputizes for regular captain Danilo.

"But we will make fewer and fewer mistakes and that makes us happy.

"We don't worry too much about the standings as long as we're in a comfortable position. We want to win to move up the table, make the work flow better, and gain confidence."

Brazil go into Tuesday's match without a host of top players with defender Eder Militao and forwards Neymar and Rodrygo among those sidelined due to injury.