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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.
This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes, said AFP.
Santorini is a key stopover of the Greek cruise experience. But with parts of the island nearing saturation, officials are considering restrictions.
Of the record 32.7 million people who visited Greece last year, around 3.4 million, or one in 10, went to the island of just 15,500 residents.
"We need to set limits if we don't want to sink under overtourism," Santorini mayor Nikos Zorzos told AFP.
"There must not be a single extra bed... whether in the large hotels or Airbnb rentals."
As the sun set behind the horizon in Oia, thousands raised their phones to the sky to capture the moment, followed by scattered applause.
For canny entrepreneurs, the Cycladic island's famous sunset can be a cash cow.
One company advertised more than 50 "flying dresses", which have long flowing trains, for up to 370 euros ($401), on posters around Oia for anyone who wishes to "feel like a Greek goddess" or spruce up selfies.
'Respect Oia'
But elsewhere in Oia's narrow streets, residents have put up signs urging visitors to respect their home.
"RESPECT... It's your holiday... but it's our home," read a purple sign from the Save Oia group.
Shaped by a volcanic eruption 3,600 years ago, Santorini's landscape is "unique", the mayor said, and "should not be harmed by new infrastructure".
Around a fifth of the island is currently occupied by buildings.
At the edge of the cliff, a myriad of swimming pools and jacuzzis highlight Santorini is also a pricey destination.
In 2023, 800 cruise ships brought some 1.3 million passengers, according to the Hellenic Ports Association.
Cruise ships "do a lot of harm to the island", said Chantal Metakides, a Belgian resident of Santorini for 26 years.
"When there are eight or nine ships pumping out smoke, you can see the layer of pollution in the caldera," she said.
Cruise ship limits
In June, Prime Minister Kyriakos Mitsotakis floated the possibility of capping cruise ship arrivals to Greece's most popular islands.
"I think we'll do it next year," he told Bloomberg, noting that Santorini and tourist magnet Mykonos "are clearly suffering".
"There are people spending a lot of money to be on Santorini and they don’t want the island to be swamped," said the pro-business conservative leader, who was re-elected to a second four-year term last year.
In an AFP interview, Tourism Minister Olga Kefalogianni echoed this sentiment and said: "We must set quotas because it's impossible for an island such as Santorini... to have five cruise ships arriving at the same time."
Local officials have set a limit of 8,000 cruise boat passengers per day from next year.
But not all local operators agree.
Antonis Pagonis, head of Santorini's hoteliers association, believes better visitor flow management is part of the solution.
"It is not possible to have (on) a Monday, for example, 20 to 25,000 guests from the cruise ships, and the next day zero," he said.
Pagonis also argued that most of the congestion only affects parts of the island like the capital, Fira.
In the south of the island, the volcanic sand beaches are less crowded, even though it is high season in July.
'I'm in Türkiye
The modern tourism industry has also changed visitor behavior.
"I listened (to) people making a FaceTime call with the family, saying 'I'm in Türkiye," smiled tourist guide Kostas Sakavaras.
"They think that the church over there is a mosque because yesterday they were in Türkiye."
The veteran guide said the average tourist coming to the island has changed.
"Instagram has defined the way people choose the places to visit," he said, explaining everybody wants the perfect Instagram photo to confirm their expectations.

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Varieties

Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
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Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP

Like many of his fellow Tunisians, 23-year-old Amine Elhani has never been to the cinema, but now, thanks to a mobile theater touring the country, he can finally enjoy the big screen.

The bright red truck of CinemaTdour, or "moving cinema", has transformed parking lots and factory grounds in underserved towns and neighbourhoods across the North African country into pop-up theaters.

In the central town of Djemmal, dozens of workers unloaded the expandable truck, easily setting up a fully equipped outdoor movie theater with 100 seats.

"The screen is huge, and the sound effects are amazing," said Elhani, who had so far only watched films on his phone or computer.

He had "never had the chance to go to a movie theater", he told AFP.

"It's a fantastic experience, especially because I'm watching with friends."

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs.

Recognizing this gap, CinemaTdour was launched in May by private cultural network Agora and nonprofit Focus Gabes, with funding from private donors.

"We wanted a way to reach as many viewers as possible, in a short time and on a limited budget, while offering them an authentic cinematic experience," project director Ghofrane Heraghi told AFP.

Mobile cinemas have long existed in other countries, but Heraghi said CinemaTdour was "unique" for turning a truck into a full-fledged theater.

Without government funding, CinemaTdour relies heavily on partnerships with private companies to cover costs like film rights, maintenance and staffing.

The truck itself was purchased on credit for about one million Tunisian dinars ($315,000), Heraghi said, with annual operating expenses of around 500,000 dinars.

For 10 days in Djemmal, residents could watch films for free thanks to a partnership with German car parts manufacturer Draxlmaier, which has a factory in the town.

Jihene Ben Amor, Draxlmaier's communications manager in Tunisia, said the company wanted to "contribute to the development" of remote and underserved regions where it operates.

For many workers, earning up to 1,000 dinars a month, the cost of tickets and the journey to a main city with a movie theater can be prohibitive.

"Having this cinema right outside their workplace also gives workers a sense of pride and belonging," said Ben Amor.

- 'Social impact' -

After Djemmal, CinemaTdour set up in Hay Hlel, an impoverished neighbourhood of the capital Tunis.

Many children gathered around the pop-up theater, eager for their turn.

Yomna Warhani, 11, was beaming with excitement, anticipating her first ever movie screening.

"I can't wait to see what it's like inside and what films they'll show," she said.

Nejiba El Hadji, a 47-year-old mother of four, said: "It's not just the kids who are thrilled, believe me."

To her, the mobile cinema was a rare source of joy in an otherwise bleak environment.

"We have nothing here, no cultural centers and no entertainment, just the streets," said Hadji.

"People say our kids are lost, but no one does anything about it."

CinemaTdour's two-week stay in Hay Hlel was funded by the World Health Organization, with screenings themed on mental health, smoking and drug abuse, and violence against women.

The shows were tailored for younger audiences as well as for viewers with hearing or visual impairments.

Heraghi, the project head, said that "what drives us is the social impact of culture."

"We want to break stereotypes, shift mindsets, and promote values like social cohesion and community spirit."

In just a few months, CinemaTdour has reached more than 15,000 people, including 7,500 in the southern oasis town of Nefta where a month of free screenings was sponsored by a date exporter.

The project now hopes to secure funding for additional trucks to expand its activities across the country.

But Heraghli has even bigger aspirations, she said, "taking it to Algeria, Libya, and maybe even across Africa".