The fifth “Riyadh Season” will launch on October 12, featuring new locations, major events, and concerts, as well as 12 Gulf, Arab, and international plays, according to Turki Al-Sheikh, head of Saudi Arabia’s General Entertainment Authority.
Riyadh Season has become a key economic attraction, drawing local and international investments. Last year, attendance more than doubled to over 20 million, compared to 10 million in its first season in 2019.
Al-Sheikh said that the new edition includes 14 entertainment areas, 11 world championships, in addition to 10 festivals and exhibitions.
He added that over 4,200 contracts have been signed, involving more than 2,000 companies, 95% of which are Saudi-owned.
Key partners include “Sela” from the Public Investment Fund, “Big Time” as the creative partner, and “SMG” as the media partner.
A new area called “The Venue” will be introduced in this year’s Riyadh Season. Spanning 9,425 square meters with a capacity of 8,000 square meters, it will host seven different events.
Al-Sheikh also announced that The Venue will feature a major global fashion event in collaboration with renowned Arab designer Elie Saab.
One of the key highlights this year is the Riyadh Season Tennis Cup event, which will feature the top six ranked tennis players in the world.
Additionally, the Middle East’s most influential marketing awards festival will be held in Saudi Arabia for the first time during this year’s Riyadh Season.
According to Al-Sheikh, “The Boulevard World” has expanded to 19 zones, a 35% increase, with 21 new attractions, five new areas, 300 restaurants and cafes, and about 1,400 stores—18% more than last year.
Five new countries will be featured in “The Boulevard World” this year: Saudi Arabia, Türkiye, South Africa, Iran, and Courchevel, a snowy area with a ski school and an all-day skiing experience.
He also revealed designs for the BLVD Business Park project, which will host several local and international entities and companies. Details were shared about the Boulevard Lane area, set to be developed in partnership with Saudi Airlines, featuring three converted Boeing 777 aircraft as commercial spaces and restaurants, along with 13 interactive experiences for all ages.
Improvement continues in various areas of the season, including "Wonder Garden," which has been upgraded to accommodate up to 23,000 people across nearly 500,000 square meters, featuring over 60 theatrical and roaming shows, 65 games and experiences, and more than 40 restaurants in a unique setting with three beautifully distinct garden areas.
As for VIA Riyadh, which hosted the press conference, Al Al-Sheikh said that it will be fully air-conditioned by summer 2025 to attract visitors year-round. This season will see improvements including upgraded cinema halls, new restaurants and cafes, and the renowned Ana Arabiya installation. Additionally, the season will feature the opening of a Christian Dior exhibition and museum, Dior café, gift shop, and 14 fashion-themed sections.
During the beautiful Riyadh winter, the "Dunes of Arabia" zone will be established to provide desert enthusiasts with immersive experiences such as sandboarding, desert driving, sand dune hiking, archery, and camel riding. Additionally, Al-Hosn Studios will open as one of the destinations in the Riyadh Season.
Souq Al-Awaleen, another free zone, reflects Saudi identity through a shopping experience, folk performances, handicrafts, and traditional clothing. As part of Riyadh Season's social responsibility initiatives, special days will also be organized for the children of martyrs and orphanages in the Boulevard World and Wonder Garden areas.
