Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
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Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)

Artem, a 22-year-old IT student in Moscow, has no regrets about shelling out more than $3,000 to see his favorite singer perform.

Around the world, fans of Taylor Swift - "Swifties" - are used to paying eye-popping prices to attend her concerts. But in Russia, there are other challenges in the quest to catch the superstar on tour.

Many Western performers have shunned Russia since 2022, when Russia sent its army into Ukraine, and outward travel to the West is fraught with complications. But Russian Swifties, undeterred, embarked this summer on daunting odysseys - requiring visa appointments and clever flight combinations - to catch Swift on her sold-out Eras tour.

Elizaveta, a 20-year-old medical student, travelled with Artem to see Swift perform in Gelsenkirchen, Germany, in July.

"When you realize your dream has come true, well of course, (you feel) happiness, joy, and great thankfulness that everything worked out," she said.

Elizaveta and Artem have become close to other Swifties in Moscow who set up a fan group three years ago on the Russian social platform VKontakte.

Members say dozens attend the events they organize, from singalongs to bracelet-weaving workshops.

"We try to create some kind of cozy community, a place for people to meet," said Diana, 20, studying international relations.

But for those with the time and money, nothing beats seeing Swift live.

Artem and Elizaveta were determined to do that this summer. Elizaveta flew via a third country to Greece, for which she had secured a visa, then to Germany. Artem applied - six months ahead - for an Italian visa through an agency.

"I combined it with a general European trip; if I was there just purely for the concert ... it would have been cheaper," he says. "It turned out to be about 300,000 roubles ($3,200)."

The students have learned to adapt to the shifts in geopolitics.

Elizaveta's Apple Music account is registered in Türkiye, while Artem and others use "workarounds" to listen to music on Spotify, which stopped streaming in Russia in 2022, after the full-scale war began. Apple paused product sales the same year.

And another fan, Dmitry, says Swifties around the world are just a click away.

"We are not really isolated from the rest of the world. (We) sit and watch TikTok, there are videos from foreigners and various discussions ... In principle, we have enough of everything. We have a very rich life."



FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

FIFA has signed Netflix to a United States broadcast deal for the Women's World Cup in 2027 and 2031.

The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given.

World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences.

FIFA president Gianni Infantino publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the US, The AP reported.

"This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game," Infantino said Friday in a statement.

FIFA will likely use the Netflix deal to drive talks with European broadcasters that will be more hardball negotiations.

The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24-July 25. The 2031 host has not been decided, though the US is expected to bid.

Spain won the 2023 tournament after the US won the two previous titles.

Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul.