South Korean Cult-Horror Series ‘Hellbound’ Returns at BIFF

In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
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South Korean Cult-Horror Series ‘Hellbound’ Returns at BIFF

In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)

Netflix's Korean cult-horror thriller "Hellbound" returned for its much anticipated second season with a world premiere at Busan International Film Festival, showcasing intense performances from the new cast members, particularly Moon Geun-young.

Created by Yeon Sang-ho, known for zombie flick "Train to Busan", the first season of "Hellbound" achieved critical and commercial success with its portrayal of a world where supernatural beings suddenly appear to tell people of their impending death, followed by monstrous entities that drag the condemned to hell.

Yeon, whose early works included a dark animated film about a Korean cult organization, elevates the dystopian thriller into a more philosophical realm in its second season, while still delivering the spectacle of creatures, violence, and collective religious hysteria.

"I believe that the concept of disaster in the work 'Hellbound' refers more to a mental or ideological catastrophe than to a physical disaster," director Yeon said at a BIFF event late Friday.

The show had to let go of actor Yoo Ah-in, who played a key character in season one, after he was charged with illegal drug use. Yoo was subsequently found guilty.

Kim Sung-cheol takes on the role of the charismatic leader of a cult that arose amid the horrific supernatural deaths that triggered a wave of social media frenzy, delivering a convincing portrayal of this intricate character.

But the most captivating -- and gut-wrenching -- performance of the second season arguably belongs to Moon Geun-young, a much beloved former teen actress in South Korea, who portrays a young wife gradually transforming into a deranged cult fanatic.

Yeon said he decided to cast Moon after seeing her in a 2021 TV drama where she portrayed a tormented wife who succumbs to alcoholism while caring for her alcoholic husband.

Moon did not attend this year's BIFF, but fellow cast member Kim Hyun-joo said: "Moon Geun-young made a tremendous contribution. I already knew (she was immensely talented), but I was pleasantly surprised and delighted by her performance."

The series was featured at BIFF in its big-screen theaters, even as the festival faces criticism from cinephiles for selecting a streaming title, "Uprising", also from Netflix, as its opening film this year.

Cineastes blame OTT streaming platforms for some of the challenges encountered by the traditional theater market and independent filmmakers.

"BIFF has been a key player in showcasing fresh Asian films by young, emerging talents in the region, and this has been their priority," Kay Heeyoung Kim, owner of the film studio K-Dragon, told AFP.

"But the lines between traditional independent cinema and big-budget streaming titles have blurred at this year's festival, which is unfortunate to see."

Yeon, who began his career as an independent animated filmmaker, along with his work "Hellbound," is credited with increasing the global visibility of South Korean content in recent years, alongside works like "Squid Game" and "Pachinko."



In Their 80s, These South Korean Women Learned Reading and Rap

Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
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In Their 80s, These South Korean Women Learned Reading and Rap

Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)

Wearing an oversized bucket hat, silver chains and a black Miu Miu shirt, 82-year-old Park Jeom-sun gesticulates, her voice rising and falling with staccato lines about growing chili peppers, cucumbers and eggplants.
Park, nicknamed Suni, was flanked by seven longtime friends who repeated her moves and her lines. Together, they're Suni and the Seven Princesses, South Korea 's latest octogenarian sensation. With an average age of 85, they're probably the oldest rap group in the country, The Associated Press said.
Born at a time when women were often marginalized in education, Park and her friends were among a group of older adults learning how to read and write the Korean alphabet, hangeul, at a community center in their farming village in South Korea’s rural southeast.
They were having so much fun that they started dabbling with poetry. They began writing and performing rap in summer last year.
Suni and the Seven Princesses enjoy nationwide fame, appearing in commercials and going viral on social media. South Korean Prime Minister Han Duck-soo sent them a congratulatory message last month on their first anniversary, praising their passion for learning.
At a road near their community center in Chilgok on Thursday, Park and her friends were rehearsing for a performance Friday evening in the capital, Seoul, where they were invited to open an event celebrating hangeul heritage.
“Picking chili peppers at the pepper field, picking cucumbers at the cucumber field, picking eggplants at the eggplant field, picking zucchini at the zucchini field!” the group rapped along with Park. "We’re back home now and it feels so good!”
Park said the group usually practices two or three times a week, more if they're preparing for a show.
On Friday, hundreds of people applauded and cheered, and then the group lined up for a photo with South Korean Culture Minister Yu In Chon.
Park talked about the joy of learning to read, saying she can now “go to the bank, ride the bus and go anywhere” she wants without someone helping her.
“During and after the Korean War, I couldn’t study because of the social atmosphere, but I started learning hangeul in 2016,” Park said, referring to the devastating war between North and South Korea from 1950 to 1953. “Being introduced to rap while learning hangeul has made me feel better, and I thought it would help me stay healthy and avoid dementia.”
Kang Hye-eun, Park’s 29-year-old granddaughter and a local healthcare worker who helps older adults, said she was proud to see her grandmother on television and in viral videos.
“It’s amazing that she got to know hangeul like this and has started to rap,” she said.