Nasher Lends Strong Support to Culture in Saudi Arabia

Nasher participated in the Riyadh International Book Fair with several valuable publications - SPA
Nasher participated in the Riyadh International Book Fair with several valuable publications - SPA
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Nasher Lends Strong Support to Culture in Saudi Arabia

Nasher participated in the Riyadh International Book Fair with several valuable publications - SPA
Nasher participated in the Riyadh International Book Fair with several valuable publications - SPA

Nasher, the first publishing house affiliated with the Literature, Publishing and Translation Commission, is striving to give a boost to the cultural movement by launching and publishing its works during 2024, in a step that reflects the Kingdom's ambitious cultural vision and paves the way for a brighter future for literary publishing in Saudi Arabia, SPA reported.
Nasher participated in the Riyadh International Book Fair with several valuable publications, most notably three books about adventure tourism in the Kingdom, including the book "Al Dalila", which sheds light on six adventure routes in the Kingdom.
The book was published in cooperation with the Ministry of Culture and the Saudi Sports for All Federation, and targets travel lovers and adventure enthusiasts, as it highlights the heritage and natural sites in the Kingdom's regions.
It displays a barcode that gives access to data about each site, including hotels and services. It was designed in cooperation with Saudi Tourism Authority to attract more tourists.
The book gives a wealth of references to adventurers and camping enthusiasts. To ensure wider reach, Nasher is working on translating this book into several languages and displaying it in 25 countries.
Among Nasher publications is also the “Blue Kingdom”, a comprehensive guide for diving enthusiasts in the Red Sea, be they beginners or professionals, with a barcode detailing diving, and island locations.
In the book “Shdad”, photographer Ibrahim Sarhan took three years to document traditional camel races and Bedouin culture in Tabuk region.



Saudi Woman Creates Arabic Learning Game

Photo by SPA
Photo by SPA
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Saudi Woman Creates Arabic Learning Game

Photo by SPA
Photo by SPA

Driven by her passion for the Arabic language, Lujain Abulfaraj embarked on a mission to make it more engaging for children. Witnessing her son's disinterest in Arabic, she took it upon herself to come up with a solution, SPA reported.
In 2015, Abulfaraj enrolled in a design program dedicated to exploring the beauty of Arabic calligraphy and its potential as an educational tool. Realizing its capacity to be both entertaining and instructive, she created a game featuring large Arabic letters that could be arranged into words and used for play.
This endeavor led her to establish a venture aimed at enriching language learning for children. In 2020, she introduced "Akwan" (universes in Arabic), a set of magnetic bricks inspired by Arabic calligraphy designed to make learning interactive and enjoyable for children.
During the Riyadh International Book Fair, Abulfaraj, speaking to an SPA reporter, highlighted the boundless creative possibilities that "Akwan" offers children. She commended the Ministry of Culture for its efforts in revitalizing Saudi culture, particularly the language, and for supporting young talent in the country.
Acknowledging her dedication, the Ministry of Culture nominated Abulfaraj for the 2023 Cultural Awards in architecture and design, where she emerged as one of the top three finalists in the Kingdom. Her work also received the "Designed in Saudi" seal.