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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
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Amazon: Saudi Arabia, UAE Have Fastest Growing E-Commerce

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye
Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye

Ronaldo Mouchawar, Vice President of Amazon for the Middle East, North Africa, and Türkiye, noted that e-commerce in the region is evolving rapidly, with Saudi Arabia and the UAE as the fastest-growing markets, where the number of online shoppers has doubled over the past two years.

Speaking with Asharq Al-Awsat during Amazon’s participation in the eighth annual Future Investment Initiative (FII) in Riyadh, Mouchawar highlighted significant growth in regional e-commerce, which is projected to reach a market value of $260 billion by 2029, driven by accelerating digital transformation, according to Mordor Intelligence.

He explained that about 70% of the region’s population is under the age of 40, boosting the adoption of digital technologies. The region also has one of the world’s highest smartphone penetration rates, with internet access at 99%.

Features like “Buy Now, Pay Later” and digital wallets are making online shopping more convenient. Generative AI is particularly enhancing customer experience and driving business growth, with PwC forecasting that AI will contribute $320 billion to the Middle East economy by 2030, equating to around 11% of the region’s GDP.

Mouchawar emphasized that fintech is driving major shifts in digital commerce by enabling flexible, easy-to-use payment options that enhance customer convenience. He added that governments in the Middle East and North Africa are supporting digital growth with large-scale investments.

He also discussed initiatives like Saudi Arabia’s Vision 2030, which is accelerating the adoption of smart technology and supporting small and medium enterprises (SMEs) to increase their contribution to GDP to 35% by the decade’s end.

Mouchawar shared Amazon’s collaboration with Saudi Arabia’s General Authority for Small and Medium Enterprises (Monsha’at) to empower 40,000 SMEs by 2025. Last year, Amazon launched the Amazon Academy in Saudi Arabia, aligning with Vision 2030’s Human Capability Development Program.

He noted that around 43% of all startup funding in the region comes from Saudi Arabia, reflecting the promising opportunities for startups and tech entrepreneurs. By the end of 2023, the number of SMEs in Saudi Arabia surpassed 1.3 million, marking a 200% increase since the launch of Vision 2030. In 2022, Amazon partnered with Monsha’at to host 40,000 SMEs on its platform by 2025.

According to Mouchawar, Saudi Arabia is continuously investing in strengthening its digital infrastructure and embracing technologies like AI and big data analytics, which are improving customer experience, enhancing supply chains, and advancing logistics infrastructure. Additionally, the government announced plans this year for a $40 billion investment fund to support AI development.

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Business

Saudi Inflation Slows to Nine-Month Low in November

 People enjoy sitting outdoors as the summer heat eases in Riyadh (AFP). 
 People enjoy sitting outdoors as the summer heat eases in Riyadh (AFP). 
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Saudi Inflation Slows to Nine-Month Low in November

 People enjoy sitting outdoors as the summer heat eases in Riyadh (AFP). 
 People enjoy sitting outdoors as the summer heat eases in Riyadh (AFP). 

Saudi Arabia’s annual inflation rate slowed to 1.9 percent in November 2025, its lowest level in nine months, down from 2.2 percent in October, driven by easing housing costs and lower prices for food and beverages.

On a monthly basis, inflation remained broadly stable, edging up 0.1 percent compared with October.

According to data released on Monday by the Saudi General Authority for Statistics (GASTAT), the housing, water, electricity, gas and other fuels category rose 4.3 percent year on year in November, down from 4.5 percent in October. Within that category, actual housing rents increased 5.4 percent, slowing from 5.7 percent a month earlier.

Prices in the food and beverages category rose 1.3 percent, reflecting a 1.6 percent increase in the prices of fresh, chilled and frozen meat. The transport category climbed 1.5 percent, driven by a 6.4 percent rise in passenger transport services.

The personal care, social protection and miscellaneous goods and services category recorded the largest annual increase, up 6.6 percent, supported by a 19.9 percent surge in prices of other personal products, influenced by a 21.6 percent rise in jewelry and watch prices.

Prices for insurance and financial services increased 5.1 percent, led by an 8.4 percent rise in insurance costs. The recreation, sports and culture category rose 1.3 percent, reflecting a 2.1 percent increase in holiday package prices.

In contrast, prices for furniture, household equipment and routine household maintenance declined 0.3 percent. The restaurants and accommodation services category also fell 0.5 percent, as accommodation service prices decreased 2.3 percent.

GASTAT noted that the Consumer Price Index (CPI) measures changes in prices paid by consumers for a fixed basket of 582 items, while the Wholesale Price Index (WPI) tracks price movements of goods at the pre-retail stage for a fixed basket of 343 items.

Business

Northern Saudi Arabia Offers 240 Investment Opportunities Worth $10.6 Billion

Prince Faisal bin Khalid bin Sultan bin Abdulaziz during the inauguration of the Northern Borders Investment Forum, alongside the Minister of Investment (Asharq Al-Awsat). 
Prince Faisal bin Khalid bin Sultan bin Abdulaziz during the inauguration of the Northern Borders Investment Forum, alongside the Minister of Investment (Asharq Al-Awsat). 
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Northern Saudi Arabia Offers 240 Investment Opportunities Worth $10.6 Billion

Prince Faisal bin Khalid bin Sultan bin Abdulaziz during the inauguration of the Northern Borders Investment Forum, alongside the Minister of Investment (Asharq Al-Awsat). 
Prince Faisal bin Khalid bin Sultan bin Abdulaziz during the inauguration of the Northern Borders Investment Forum, alongside the Minister of Investment (Asharq Al-Awsat). 

The Northern Borders Investment Forum 2025 has unveiled more than 240 investment opportunities in northern Saudi Arabia, with a total value estimated at SAR 40 billion ($10.6 billion), spanning key sectors including livestock and food production, mining and energy, tourism and environment, and logistics.

Prince Faisal bin Khalid bin Sultan bin Abdulaziz, Governor of the Northern Borders Region, inaugurated the forum on Monday, at the Ministry of Interior Employees Club in the city of Arar. The event was attended by ministers, senior officials, experts and advisers, as well as company chairmen, chief executives and business leaders.

Prince Faisal said the forum reflects the government’s commitment to development and investment promotion, noting that the region possesses strong fundamentals, including natural resources, a strategic logistics location and advanced infrastructure. These advantages, he noted, position the Northern Borders as an attractive destination for high-quality investments aligned with Vision 2030.

He added that the forum provides an institutional platform to discuss sector-specific opportunities, showcase investment enablers, including incentives, financing and regulatory frameworks, and translate outcomes into practical programs and executive initiatives in coordination with national ministries and agencies.

For his part, Saudi Minister of Investment Khalid Al-Falih said the forum serves as a strategic platform to strengthen investment in the Northern Borders Region, support business growth and advance sustainable development goals under Vision 2030.

Also speaking at the event, Qutaiba Badawi, head of Syria’s General Authority for Border Crossings and Customs, highlighted the forum’s role in fostering professional dialogue and development cooperation, noting Saudi Arabia’s continued progress in improving its business environment and investment competitiveness.

The forum’s main panel discussion, titled “Northern Borders: A Global Investment Destination — Energy as a Driver of Growth and Sustainable Development,” brought together senior officials from the environment, energy, commerce, education and investment sectors, who underscored the region’s promising economic potential and partnership opportunities.

 

 

 

Business

Saudi Logistics and Supply Chain Investments Reach $74.6 Billion  

Saudi Minister of Transport and Logistics Services Saleh Al-Jasser speaks at Monday's conference. (Asharq Al-Awsat)
Saudi Minister of Transport and Logistics Services Saleh Al-Jasser speaks at Monday's conference. (Asharq Al-Awsat)
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Saudi Logistics and Supply Chain Investments Reach $74.6 Billion  

Saudi Minister of Transport and Logistics Services Saleh Al-Jasser speaks at Monday's conference. (Asharq Al-Awsat)
Saudi Minister of Transport and Logistics Services Saleh Al-Jasser speaks at Monday's conference. (Asharq Al-Awsat)

Investments in Saudi Arabia’s supply chain and logistics sector have reached approximately SAR 280 billion ($74.6 billion) since the launch of the National Transport and Logistics Strategy, Saudi Minister of Transport and Logistics Services Saleh Al-Jasser said on Monday.

Speaking at the opening of the seventh Supply Chain and Logistics Conference in Riyadh, Al-Jasser said the strategy, launched by Prince Mohammed bin Salman, Crown Prince and Prime Minister, has raised the contribution of transport and storage activities to 6.2 percent of gross domestic product. He added that air cargo volumes rose 34 percent year on year to 1.2 million tons.

The conference attracted strong participation from policymakers, sector leaders and international stakeholders.

Al-Jasser said Saudi Arabia has entered a new phase in its ambition to rank among the world’s top 10 countries on the World Bank’s Logistics Performance Index, after jumping 17 places to 38th out of 160 countries.

The minister noted that the number of logistics hubs across the Kingdom has increased by about 30 centers, supporting economic diversification and strengthening Saudi Arabia’s role in global supply chains. He attributed the sector’s progress to leadership support and the goals of Vision 2030.

Saudi Arabia also ranked among the top four emerging markets out of 50 countries in the Agility Logistics Index 2025. Employment in the logistics ecosystem has grown to 651,000 workers, he underlined.

Al-Jasser described the Kingdom as a key pillar in safeguarding global supply chains and a central hub for Arab logistics integration amid ongoing global challenges.

The conference brings together 150 exhibitors and 14,000 participants, highlighting the sector’s importance to trade, tourism, industry and quality of life.

Al-Jasser revealed that Saudi Arabia’s aviation sector is undergoing unprecedented expansion, including airport development, fleet growth and supply chain integration, positioning the Kingdom as a reliable global logistics partner.

The Kingdom has also become a host for major international logistics events. Last year, it staged the inaugural Global Logistics Forum, and next year it will host the second UNCTAD Global Supply Chain Forum, in cooperation with the United Nations and the Saudi Ports Authority.

At the conference, Sulaiman bin Mohammed Al Rubaian, senior vice president of Aramco Procurement and Supply Chain Management at Saudi Aramco, said the company’s Iktva (In-Kingdom Total Value Add) program has contributed about SAR 900 billion ($240 billion) to Saudi GDP over the past decade.

He said the program created more than 200,000 direct and indirect jobs, established 350 local manufacturing facilities, and enabled the local production of 47 products manufactured in the Kingdom for the first time.

Al-Jasser also inaugurated the exhibition accompanying the conference, where leading local and international companies showcased logistics technologies and services.

Over two days, the event will witness the signing of 93 agreements and memoranda of understanding worth SAR 19.05 billion ($5.2 billion), supporting the development of new logistics projects across the Kingdom.