Apple CEO to Young Developers in the Region: Embrace the Process and Enjoy the Journey

Tim Cook, the CEO of Apple, encouraged app developers in the region to focus on the process rather than solely on outcomes. He emphasized that the true joy lies in the journey, explaining that people often become preoccupied with reaching milestones, such as launching their first app or achieving an IPO, and miss out on the satisfaction that comes from the process itself.
During a private meeting with developers in Abu Dhabi, Cook advised young developers to pursue their passions while addressing real-world challenges. He highlighted how developers in the region have successfully merged their personal interests with meaningful impact, such as offering discounts on food, enhancing water sports performance, or improving accessibility for users.
Cook expressed confidence in the UAE’s flourishing developer ecosystem and praised Apple’s role in fostering creativity. He noted the UAE’s emergence as a hub for technology and innovation, where developers are positioned to make a lasting global impact.
Cook described the developer community in the region as vibrant and rapidly expanding, citing a remarkable 750 percent increase in billings over the past five years as evidence of exceptional growth. He commended the enthusiasm and dedication of local developers, adding that engaging with creative minds provides a direct insight into the innovation driving impactful change.
Reflecting on his visit to developers in Riyadh, Saudi Arabia, Cook shared that he was impressed by the energy and innovation at Apple’s Developer Academy in the city. He noted that the company remains committed to supporting the dynamic developer community there by expanding its core programs to create more opportunities in coding, design, and app development.

When asked about Apple’s approach to supporting developers, Cook highlighted the company’s comprehensive ecosystem. He explained that Apple provides a wide range of tools, such as Core ML, and resources to help entrepreneurs focus on their passions without getting overwhelmed by technical complexities.
He also underscored the global reach of the App Store, which spans 180 countries, enabling developers to scale their innovations worldwide. According to Cook, Apple’s ecosystem empowers entrepreneurs to transition from local success to global impact with ease.

Apple’s app economy continues to demonstrate significant growth and global influence. In 2022, the App Store facilitated $1.1 trillion in total billings and sales, with more than 90 percent of this revenue going directly to developers. Categories like physical goods and services ($910 billion), in-app advertising ($109 billion), and digital goods and services ($104 billion) were major contributors to this growth.
Globally, the iOS app economy supports over 4.8 million jobs in the United States and Europe, showcasing its critical role in driving employment and innovation. Developers benefit from tools that simplify app distribution and monetization, with Apple’s ecosystem extending across 180 markets.
Commitment to Growth in the Region

Cook highlighted Apple’s contributions to the region’s economy, particularly in the UAE, where the company has created approximately 38,000 jobs, including roles for developers, supply chain specialists, and retail staff. He reaffirmed Apple’s commitment to sustaining this growth and pointed to the recent announcement of a new store in the UAE, which brings Apple’s total number of stores in the country to five.
Cook explained that this expansion reflects Apple’s dedication to supporting developers and helping them reach audiences worldwide.
During his regional tour, Cook visited both Saudi Arabia and the UAE, meeting with developers and officials in both countries to discuss opportunities and showcase Apple’s initiatives.
Who Is Tim Cook?
Tim Cook is the CEO of Apple, one of the world’s leading technology companies. He succeeded Steve Jobs in August 2011 and has overseen Apple’s growth into the most valuable company globally, with a market capitalization of approximately $3.73 trillion.
Before becoming CEO, Cook served as Apple’s Senior Vice President for Worldwide Operations, where he played a pivotal role in optimizing the company’s supply chain, reducing costs, and improving efficiency. Known for his calm and detail-oriented leadership style, Cook continues to guide Apple toward innovation and global success.

Men in short leather pants and embroidered suspenders risked dislocated digits Sunday as they vied for the top prize at Germany's championship in the sport of fingerhakeln, or finger wrestling.

Around 180 competitors took part in Sunday’s 64th German championship in Pang, about an hour’s drive southwest of Munich.

It's thought that finger wrestling, popular in Germany’s Alpine region and neighboring Austria, originated as a way to settle disputes. The earliest depictions of the sport go back to the 19th century. Participants on Sunday wore the traditional Bavarian dress known as tracht.

Two competitors sit on opposite sides of a table and each hooks one finger — usually the middle finger — through a small leather loop. As soon as a referee signals the start, each contestant tries to pull the other across the table swiftly. The whole thing usually lasts a few seconds, and dislocated fingers are common.

Special attendants sit behind each athlete to catch them should one of them suddenly lose his grip and fly backwards. The winner moves to the next round. By custom, only men take part.

Today fingerhakeln is highly organized and follows strict rules starting with exactly defined measurements for both the table and the leather loop. In Sunday's championship, there were several winners in different weight and age categories.

There are nine clubs in Germany and another four in neighboring Austria, says Georg Hailer, chairman of Germany's oldest and biggest club, Fingerhakler Schlierachgau.

“It’s not dangerous at all,” Hailer said. “Of course, there will be open wounds and small injuries on the fingers from time to time. It looks worse than it really is, because there’s blood.”

It's not just brute force but skill too, said Maximilian Woelfl, a wrestler from the Bavarian town of Laufach.

“There are different techniques — how do I sit at the table?” he said. “How do I transfer my power as quickly as possible to the loop? And of course you need a well-trained finger.”

Competitors warm up by hoisting heavy blocks or pulling on cables with their competition finger.

Later this summer, the Bavarian championships in Mittenwald will once again demand all the strength that the athletes can muster — and perhaps a few patches of skin.

Apple CEO to Young Developers in the Region: Embrace the Process and Enjoy the Journey