NEOM Collaborates with Global Firms in Open Program for Sports Innovation

NEOM will become a hub for sports innovation. (NEOM)
NEOM will become a hub for sports innovation. (NEOM)
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NEOM Collaborates with Global Firms in Open Program for Sports Innovation

NEOM will become a hub for sports innovation. (NEOM)
NEOM will become a hub for sports innovation. (NEOM)

Microsoft’s Global Sports Innovation Center (GSIC) unveiled on Tuesday the “NEOM Sports Open Innovation Program” in collaboration with NEOM, aimed at transforming the sports sector through cutting-edge technologies, with a specific emphasis on artificial intelligence and adventure sports.

Iris Cordoba, general manager of GSIC, said the program offers a “golden opportunity” for startups and existing companies to shape the future of sports, harmonizing technology, nature, and sustainability.

She added that “we will work on creating an exceptional network that contributes to enhancing innovation and unleashing the human innovation potentials in sports,” noting that the center will collaborate with five leading global companies in sports tech to accelerate the program.

Jan Paterson, managing director of NEOM Sport, stated that this collaborative effort aligns perfectly with NEOM’s long-term vision to become a global hub for sports innovation, as well as promoting healthy lifestyles and ensuring an exceptional living environment for its residents and visitors.

“We are delighted with this program as it supports our vision to use technology to achieve growth and development in all aspects of the sports sector in NEOM, starting from creating different styles of healthy and active life, all the way to promoting a high-performance culture, holding quality events, enhancing infrastructure and activating partnerships, in order to achieve our goals in consolidating NEOM’s position as a regional center for sports and innovation,” she said.

Paterson also called on startups and other companies to join this program, to contribute to the development of adventure sports and artificial intelligence, and creating a constant influence in the sports sector.

NEOM will provide participants with a unique environment for developing innovative solutions, improving performances, and opening new horizons in the field. The program also serves rich experiences including expert-led sessions and interactive activities aimed at enhancing the potential of the firms involved.

Additionally, winners will receive a free membership in the GSIC, a cash prize of up to €50,000 to implement their ideas within NEOM, and the chance to benefit from the commercial opportunities in NEOM.

Winners will also be invited to spend a week at NEOM’s headquarters to explore the different business fields in sports and acquire valuable knowledge by taking a closer look on the work environment, as well as inviting them to take part in an exclusive event that NEOM will organize in collaboration with GSIC in 2024.

Applications for this program started on September 12 and will continue until October 12, and winners will be announced on November 23.



Flotilla on Seine, Rain and Celine Dion Mark Start of Paris Olympics

 Members of delegations are seen during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
Members of delegations are seen during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
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Flotilla on Seine, Rain and Celine Dion Mark Start of Paris Olympics

 Members of delegations are seen during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
Members of delegations are seen during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)

French President Emmanuel Macron declared the Olympic Games open on Friday after a soaking wet ceremony in which athletes were cheered by the crowd along the Seine, dancers took to the roofs of Paris and Lady Gaga sang a French cabaret song.

France's three-time Olympic gold medalists Marie-Jose Perec and Teddy Riner then lit the Olympic cauldron, suspended on a hot-air balloon, before Canada's Celine Dion sang Edith Piaf's "Hymn to Love", in her first public performance in years, drawing huge cheers from the crowd.

The 30-meter (98 ft) high balloon carrying a 7-meter diameter ring of fire took to the air and was hovering dozens of meters above the ground.

It will be in the air from sunset until 2 am local time every day, organizers said.

"We are so proud of this show, I'm so proud that sport and culture were celebrated in such a fantastic manner tonight, it was a first and the result was fantastic despite the rain," Paris 2024 organizing president Tony Estanguet told reporters.

A fleet of barges took the competitors on a 6 km-stretch of the river alongside some of the French capital's most famous landmarks, as performers recreated some of the sports to be showcased in the Games on floating platforms.

It was the first time that an opening ceremony has taken place outside a stadium, adding to the headaches for a vast security operation, just hours after a sabotage attack on the high-speed TGV rail network caused travel chaos across France.

"I invite everybody: dream with us. Like the Olympic athletes, be inspired with the joy that only sport can give us. Let us celebrate this Olympic spirit of living in peace," International Olympics Committee President Thomas Bach said as the ceremony came to an end at the foot of the Eiffel Tower.

More than 10,500 athletes will compete at the Olympics, 100 years since Paris last staged the Games. Competition started on Wednesday and the first of the 329 gold medals will be awarded on Saturday.

As the show started four hours earlier, a giant plume of blue, white and red smoke, resembling the French flag, was sent high above a bridge over the Seine as part of a show that included many postcard-like depictions of France, including a huge cancan line performed by Moulin Rouge dancers on the banks.

A more modern image of the country was on display when French-Malian pop star Aya Nakamura, the most-listened to French female singer in the world, sang some of her biggest hits, accompanied by the French Republican Guard's army choir.

Nakamura's performance drew some of the ceremony's biggest cheers. Rumors of her inclusion had sparked a row over French identity, with supporters saying she represented the vibrancy of modern-day France while her detractors said her music owes more to foreign influences than French.

POURING RAIN

While the celebration of French culture, fashion and history was warmly cheered by many of the 300,000 spectators lining the river, hundreds were seen leaving early as the rain fell.

"It was good other than the rain, it was nice, it was different, instead of being in a stadium being on the river, so that's always a good thing - interesting, unique," said Avid Pureval, 34, who came to the Games from Ohio.

"Once you're wet, it's fine," he said. Still, he was heading back to his hotel after the French boat passed, long before the ceremony ended.

"It would have been better with sun," said Josephine, from Paris, sitting beside her 9-year-old daughter and who paid 1,600 euros ($1,736) for her seat.

With many world leaders and VIPs present, the ceremony was protected by snipers on rooftops. The Seine's riverbed was swept for bombs, and Paris' airspace was closed.

Some 45,000 police and thousands of soldiers were deployed in a huge security operation in Paris for the ceremony. Armed police patrolled along the river in inflatable boats as the armada made its passage along the Seine.

WELCOMED IN TAHITI

A mix of French and international stars, including soccer great Zinedine Zidane, 14-times French Open champion Rafa Nadal, 23-times Grand Slam champion Serena Williams and three paralympic athletes were among the last torchbearers before the cauldron was lit.

It will blaze until the closing ceremony on Aug. 11.

At the start of the parade, applause erupted for the Greek boat - the first delegation, by tradition - and there were even bigger cheers for the boat that followed, carrying the refugees' team. The French, US and Ukrainian delegations also got loud cheers.

The two most decorated athletes in the Games' history, Michael Phelps and Martin Fourcade, unveiled the gold, silver and bronze medals.

At one point, there was a live crossover to the early morning welcome ceremony at the surfing venue, 16,000 km away in the Pacific island of Tahiti.

ISRAEL DELEGATION

France is at its highest level of security, though officials have repeatedly said there was no specific threat to the opening ceremony or the Games.

But since the last Games - the Winter Olympics held in Beijing in 2022 - wars have erupted in Ukraine and Gaza, providing a tense international backdrop.

Israeli competitors are being escorted by elite tactical units to and from events and are given 24-hour protection throughout the Olympics due to the war in Gaza, officials say.

The Israel delegation got some boos, but also a lot of cheers, as it sailed by spectators, Reuters reporters saw. Chants of "Palestine! Palestine! Palestine!" rose from the crowd as the boat passed.

Macron, who won a second mandate two years ago, had hoped the Olympics would cement his legacy. But his failed bet on a snap legislative election has weakened him and cast a shadow over his moment on the international stage.