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Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
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Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled on Wednesday a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.

PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.

The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.

Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.

“Our strategic partnership with PIF marks a major moment for tennis. It's a shared commitment to propel the future of the sport,” said ATP CEO Massimo Calvelli.

“With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress,” he stressed.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to 'Invested in Better' remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation.”

“This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world,” he added.

Tennis is rapidly becoming a key sport in Saudi Arabia with the number of registered players increasing by 46% between 2019 and 2023. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including through state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.

The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF’s board of directors has been chaired by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund.

PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies.

PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally.

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Swiatek Fights Back to Down McNally and Reach Third Round

Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - July 3, 2025 Poland's Iga Swiatek celebrates after winning her second round match against Caty McNally of the US. (Reuters)
Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - July 3, 2025 Poland's Iga Swiatek celebrates after winning her second round match against Caty McNally of the US. (Reuters)
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Swiatek Fights Back to Down McNally and Reach Third Round

Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - July 3, 2025 Poland's Iga Swiatek celebrates after winning her second round match against Caty McNally of the US. (Reuters)
Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - July 3, 2025 Poland's Iga Swiatek celebrates after winning her second round match against Caty McNally of the US. (Reuters)

Iga Swiatek may not love the grass but relishes a battle whatever the surface and showed all that fight and bullish determination as she recovered to beat American Caty McNally 5-7 6-2 6-1 and reach the Wimbledon third round on Thursday.

McNally, the world number 208, looked poised to cause an upset when she clawed her way back from 4-1 down to take the first set against the five-times Grand Slam champion.

At that point Swiatek's mediocre record at the All England Club, where the Pole has never gone past the quarter-finals, seemed to be weighing heavily on her shoulders.

But rather than shy away from the scrap, the former world number one flicked a psychological switch that saw her come out for the second set transformed, upping her aggression and playing with a ferocity McNally simply could not handle.

She broke early in the second set and never looked back, losing only three more games to set up a clash with another American Danielle Collins.

"I started the match well, so I knew that my game was there," said Swiatek. "I knew that at the start of the second set I had to be more accurate. I just tried to improve and I'm happy it worked."

The eighth seed may have her sights set far higher than the third round, but by reaching the last 32 she underlined her consistency on the big stage.

The 23-year-old is the third player this century to reach the third round in 22 consecutive women’s singles Grand Slams after Amelie Mauresmo and Serena Williams.

DIFFICULT SURFACE

Whether such milestones are enough to persuade Swiatek she can excel on a surface that has so far proven difficult to master is yet to be determined.

With four French Open titles to her name, another at the US Open and two semi-final appearances in Australia, her unspectacular Wimbledon record stands out like a sore thumb.

A run to the Bad Homburg final in the grasscourt warm-up event showed her game is not entirely unsuited to the surface, though there was a period in the first set against McNally where she may have wondered if this tournament was simply not for her.

Having broken early and raced into a 4-1 lead, the wheels briefly came off as McNally did everything to push Swiatek out of her comfort zone.

The American pushed right up to the baseline to receive serve, trying to give Swiatek less time to react to the return and for a while it worked.

McNally spurned four break points in the seventh game before finally taking her chance at the fifth attempt before breaking again for a 6-5 lead when Swiatek swiped a backhand long.

When the Pole fired a wild forehand off target to hand McNally the opener, everything seemed to be going the American's way. But that was as good as it got.

DOUBLES PARTNERS

Swiatek knows McNally's game well - the pair were doubles partners in their youth, clinching the junior title at Roland Garros in 2018 - and set about dismantling it in double-quick time.

She broke for a 2-0 lead in the second set and again to level the contest at one set each.

Swiatek then did the same at the start of the third set, breaking to go 2-0 ahead, with a forehand swiped cross-court, while another forehand winner saw her break again to move 4-0 up.

It was then straightforward for the Pole, although she did have to save five break points before wrapping up victory with an ace.

As well as earning her spot in the next round, the match against her old playing partner offered a pleasing trip down memory lane.

"It's pretty funny because I remember these matches pretty well," she said of her junior days.

"We know each other pretty well ... She's one of the people who make you feel like you are not only rivals on tour but that you can also respect each other and like each other."