عربي English Türkçe اردو فارسى
Logo
Latest News
Sports

Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
TT
TT

Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled on Wednesday a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.

PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.

The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.

Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.

“Our strategic partnership with PIF marks a major moment for tennis. It's a shared commitment to propel the future of the sport,” said ATP CEO Massimo Calvelli.

“With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress,” he stressed.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to 'Invested in Better' remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation.”

“This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world,” he added.

Tennis is rapidly becoming a key sport in Saudi Arabia with the number of registered players increasing by 46% between 2019 and 2023. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including through state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.

The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF’s board of directors has been chaired by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund.

PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies.

PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally.

Most Viewed

 
 
Sports

Djokovic Reaches 100th Australian Open Match Win in Hunt for 25th Grand Slam

Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 19, 2026 Serbia's Novak Djokovic celebrates after winning his first round match against Spain's Pedro Martinez REUTERS/Tingshu Wang
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 19, 2026 Serbia's Novak Djokovic celebrates after winning his first round match against Spain's Pedro Martinez REUTERS/Tingshu Wang
TT
TT

Djokovic Reaches 100th Australian Open Match Win in Hunt for 25th Grand Slam

Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 19, 2026 Serbia's Novak Djokovic celebrates after winning his first round match against Spain's Pedro Martinez REUTERS/Tingshu Wang
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 19, 2026 Serbia's Novak Djokovic celebrates after winning his first round match against Spain's Pedro Martinez REUTERS/Tingshu Wang

Novak Djokovic began his ​hunt for a record 25th Grand Slam title with a 6-3 6-2 6-2 win over unseeded Spaniard Pedro Martinez in the Australian Open first round on Monday, the Serb easing pre-tournament concerns about his fitness with a sparkling display.

Doubts had been raised about Djokovic's preparedness for the major he has won a record 10 times after the 38-year-old skipped the Adelaide tune-up event and cut short practice on Sunday, but he had no trouble sealing his 100th ‌match win at ‌Melbourne Park, Reuters reported.

The flawless performance means Djokovic has reached ‌a ⁠century ​of match ‌wins in three of the four Grand Slams, with 95 at the US Open.

"What can I say? I like the sound of it - centurion is pretty nice, it's a nice feeling to be a centurion," Djokovic said as a montage of his greatest Melbourne moments on Rod Laver Arena played out on the big screen.

"History-making is great motivation, particularly in the last five to 10 years of my career. ⁠Once I got myself into a position to eventually make history, I was even more inspired to ‌play the best tennis, and that's what I've done.

"I ‍was very fortunate early on in ‍my career to encounter people who taught me and guided me to ‍play the long shot, not burn out too quickly, to take care of my body and mind and try to have as long a career as possible.

"I'm blessed to be playing at this level and another win here tonight is a dream come true."

A ​potentially tricky start against first-time opponent Martinez turned into a routine workout when Djokovic seized control with a break and never loosened ⁠his grip under the bright lights of the main showcourt to take the opening set.

Despite last playing in November when he claimed his 101st career title in Athens, Djokovic barely missed a beat as he let rip a fiery crosscourt winner en route to breaking early and wrapping up the second set.

While the spotlight has largely swung toward reigning Melbourne champion Jannik Sinner and world number one Carlos Alcaraz, Djokovic reminded the duo of his threat with some sublime tennis to power through the third set and prevail at his favourite hunting ground.

"It's definitely my favourite court, a court that has given me so much," added Djokovic, who will ‌hope to return when he takes on Italian qualifier Francesco Maestrelli.

"I always try to give back and I hope you enjoyed the tennis."

Sports

Tennis Australia Defends Prize Money amid Player Complaints

USA's Coco Gauff waits to receive serve from Uzbekistan's Kamilla Rakhimova during their women's singles match on day two of the Australian Open tennis tournament in Melbourne on January 19, 2026. (AFP)
USA's Coco Gauff waits to receive serve from Uzbekistan's Kamilla Rakhimova during their women's singles match on day two of the Australian Open tennis tournament in Melbourne on January 19, 2026. (AFP)
TT
TT

Tennis Australia Defends Prize Money amid Player Complaints

USA's Coco Gauff waits to receive serve from Uzbekistan's Kamilla Rakhimova during their women's singles match on day two of the Australian Open tennis tournament in Melbourne on January 19, 2026. (AFP)
USA's Coco Gauff waits to receive serve from Uzbekistan's Kamilla Rakhimova during their women's singles match on day two of the Australian Open tennis tournament in Melbourne on January 19, 2026. (AFP)

Governing body Tennis Australia (TA) has defended the amount of prize money on offer at the Australian Open as twice Grand Slam champion Coco Gauff warned that ​players would raise the pressure if their demands were not met.

The Australian Open hiked prize money to A$111.5 million ($74.56 million) for the current tournament, bringing it ahead of last year's French Open ($65.42 million) and Wimbledon ($71.60 million) but short of the US Open's purse ($90 million).

The world's top players wrote to the Grand Slams calling for significant improvements in prize money in ‌April last year, ‌and a number have expressed dissatisfaction ‌with ⁠the ​situation ‌at Melbourne Park in recent days.

Tournament director Craig Tiley, however, said no players had approached him with any complaints about the Australian Open.

"I've also spoken to the players directly, not through third agents, and they are very happy with the Australian Open," Tiley told the Australian Financial Review (AFR).

"Not one of them has shown any ⁠dissatisfaction to me about what we are doing. And I’m not really concerned ‌with what’s said because I know the ‍facts.

"As I said from the ‍beginning, I believe the players should continue to be ‍paid more and more players paid more, we have 128 in the main draw and 128 qualifying (men and women), so we are supporting over 500 players financially each Grand Slam."

The AFR reported that agents of ​the world's top 10 men's and women's players had met in Melbourne over the weekend and agreed ⁠to take further action seeking a bigger share of the Australian Open revenue.

American world number three Gauff told reporters on Monday she had not heard concrete plans for action over pay but said players would raise the pressure if their demands went unmet.

"I feel like that will have to be a collective decision that we would all have to talk about," she said after her 6-2 6-3 win in the first round over Kamilla Rakhimova.

"I do know players are going to put more pressure on ‌the Slams if certain things aren't being met to where we see it."

Sports

Warhorse Wawrinka Stays Alive at Farewell Australian Open

Stan Wawrinka of Switzerland celebrates after defeating Laslo Djere of Serbia in their first round match at the Australian Open tennis championship in Melbourne, Australia, Monday, Jan. 19, 2026. (AP)
Stan Wawrinka of Switzerland celebrates after defeating Laslo Djere of Serbia in their first round match at the Australian Open tennis championship in Melbourne, Australia, Monday, Jan. 19, 2026. (AP)
TT
TT

Warhorse Wawrinka Stays Alive at Farewell Australian Open

Stan Wawrinka of Switzerland celebrates after defeating Laslo Djere of Serbia in their first round match at the Australian Open tennis championship in Melbourne, Australia, Monday, Jan. 19, 2026. (AP)
Stan Wawrinka of Switzerland celebrates after defeating Laslo Djere of Serbia in their first round match at the Australian Open tennis championship in Melbourne, Australia, Monday, Jan. 19, 2026. (AP)

Former champion Stan Wawrinka lived to fight another day with a gutsy four-set victory to kick off his final Australian Open campaign on Monday.

The three-time Grand Slam winner, 40, is playing his last season before retiring and gave his all to down Serbia's Laslo Djere 5-7, 6-3, 6-4, 7-6 (7/4) in front of a Kia Arena crowd willing him to victory.

But he made life hard for himself, working 18 break points but only converting three of them in a draining 3hr 20min battle.

"It was amazing today, so thank you so much," said Wawrinka, who made his debut at Melbourne Park in 2006.

"It is my last year. It's been too long that I'm coming back, but the passion is still intact.
"But I'm not young any more, so I need to be careful also.

"It's my last time and I'm trying to enjoy it," he added. "But in the same time as I'm trying to compete. I'm always going to fight."

The Swiss stalwart, ranked 139, bounced back from losing the opening set to overwhelm the 92nd-ranked Djere in the second.

Defying his age, he then took the third before an energy-sapping fourth went to a tiebreak where the veteran's experience came into play.

"He's a great player. Last time we met, he beat me so I expected a tough match today," he said.

"But I'm happy with the discipline I put on myself, to keep staying with him, to keep fighting, trying to be a bit more aggressive, trying to find a way."

Wawrinka won the first of his majors at Melbourne in 2014, a season during which he peaked at world number three, and reached two other semi-finals.

Along with that title, he won the French Open a year later and the US Open in 2016.

The triumphs all came at a time when Roger Federer, Rafael Nadal and Novak Djokovic were dominating men's tennis.

Wawrinka has 16 career ATP titles although the last came in Geneva in 2017.

He won Olympic gold in doubles alongside Federer at Beijing in 2008 and helped deliver a first Davis Cup triumph for Switzerland in 2014.