Eddie Howe Seeks Right ‘Dynamic’ as Newcastle Future Comes Under Question

Eddie Howe directs training at the Adidas training facilities in Herzogenaurach, Germany. Photograph: Serena Taylor/Newcastle United/Getty Images
Eddie Howe directs training at the Adidas training facilities in Herzogenaurach, Germany. Photograph: Serena Taylor/Newcastle United/Getty Images
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Eddie Howe Seeks Right ‘Dynamic’ as Newcastle Future Comes Under Question

Eddie Howe directs training at the Adidas training facilities in Herzogenaurach, Germany. Photograph: Serena Taylor/Newcastle United/Getty Images
Eddie Howe directs training at the Adidas training facilities in Herzogenaurach, Germany. Photograph: Serena Taylor/Newcastle United/Getty Images

Appearances can be deceptive and the apparently carefree Howe had much to ponder at a moment when he appears high on the Football Association’s shortlist to replace Gareth Southgate as England manager but faces a battle to retain the autonomy over recruitment and training strategy he has enjoyed since taking over at Newcastle in November 2021.

The departure of the former co-owner Amanda Staveley, a key Howe ally, and the installation of Paul Mitchell as director of football and James Bunce as performance director threaten to dilute the amount of control Howe has enjoyed at a club with Saudi Arabian majority ownership.

It explains why, on Friday, he played a political game with the media straight out of the old playbook of one of his St James’ predecessors, Rafael Benítez. Despite playing a pretty straight bat with broadcast journalists, suggesting his loyalties lay with Newcastle rather than England, Howe was rather more equivocal with newspaper reporters, hinting that a potential offer from the FA could become attractive if the club he remained “emotionally invested in” failed to allow him to set “boundaries” in his new relationships with Mitchell and Bunce.

Although he praised both men’s capabilities, Howe will not have enjoyed a recent meeting with the Saudis at a Northumberland hotel when his squad’s extensive injury problems last season were analysed. Injury prevention ranks high among Bunce’s skills and it appears an ownership that, for all its admiration of the 46-year-old’s coaching brilliance, seemingly believes that fitness problems cost the club European qualification and that Howe’s training sessions may require a little modification.

Bunce has previously said he cannot be best friends with managers and has to sometimes hold difficult conversations with them. Those comments go a long way to explaining why Newcastle’s normally very circumspect manager used the leverage afforded by the FA’s interest to indulge in such a blatant power play in Bavaria.

Similarly, when Staveley was running the club, Howe had the final word on player recruitment and his nephew Andy Howe played a significant part in that sphere; his fear now is that Mitchell may reduce that power.

“I absolutely want to stay but it has to be right for me and the club,” said Howe. “There’s no point in me saying I’m happy staying at Newcastle if the dynamic isn’t right. As a new team coming together we have to set our boundaries.”

Earlier in the week, Newcastle’s chief executive, Darren Eales, had talked about the recent personnel changes as enabling the manager to spend “more time on the grass, where Eddie’s at his best” but as Howe put it on Friday: “I’ve made the points I have today because this has to work for Newcastle.

“I have been really happy for two and a half years. I have loved every second of the relationships that I’ve had and the way I’ve been able to work. I think that has brought success. We’re in the flux of change, I can’t say with a definitive answer where that will lead.”

For a man who enjoyed so much control over every sphere at his previous club Bournemouth, that during his early days he sometimes locked up the ground at night and proofread the match programme, the past weeks have proved unsettling.

“Of course I’ve spoken to the Public Investment Fund [about this summer’s events] and will continue to speak to them,” Howe said. “The relationship is good.

“Since PIF have been here, and I want to make this clear, they’ve done some amazing things for the club and they are absolutely going to do some amazing things for it in the future. Everyone should be very excited about what is ahead for Newcastle.”

The Guardian Sport



Study: European Game Generated 38 Bln Euros in 2023-24 Season

FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
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Study: European Game Generated 38 Bln Euros in 2023-24 Season

FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa

Europe's soccer market grew by 8% in terms of revenue in the 2023-24 season to 38 billion euros ($43.46 billion) with England's Premier League generating the most, Deloitte said in a study published on Wednesday.

In its Annual Review of Football Finance, Deloitte said the top five leagues -- Premier League, Bundesliga, LaLiga, Serie A and Ligue 1 -- generated 20.4 billion euros in revenue, an increase of 4%.

Premier League clubs had the highest revenue of Europe's top leagues at 6.3 billion pounds ($8.50 billion), Reuters reported.

However, the traditional 'big six' clubs in England's top flight reported lower average revenue growth (3%) than other clubs that were in the Premier League in both the 2023-24 and 2022-23 seasons (11%).

The study said the growth was largely driven by expansion of clubs' commercial offerings, which also led to the teams cumulatively generating more than two billion pounds in commercial revenue for the first time.

"A focus on stadia development and diversification of commercial revenues led to growth across the European football market in the 2023-24 season," Tim Bridge, lead partner in Deloitte's Sports Business Group, said.

"However, clubs and leagues cannot afford to take their eye off the ball as new challenges, including an evolving regulatory landscape and changing fan behaviors, arise.

"The pressure is mounting for more clubs to drive additional revenue at the same time as managing rising costs.

"More so than ever, leaders and owners must recognize the great responsibility they have of managing these businesses, capturing the historic essence of a football club while honoring its unrivalled role as a community asset for generations to come."

Clubs in Europe's 'big five' leagues reported an aggregate operating profit (0.6 billion euros) for a second successive season, while the aggregate wages/revenue ratio fell from 66% to 64%.

WSL REVENUE SOARS

Clubs in England's Women's Super League (WSL) jointly generated revenue of 65 million pounds in the 2023-24 season, a 34% rise.

Each WSL club had a double-digit increase in revenue, while all 12 clubs reported over one million pounds in revenue for the first time, with an average revenue of 5.4 million pounds.

"Through developing more robust fan engagement strategies, strong commercial deals and securing central distributions, WSL clubs unlocked a new phase of growth," Deloitte Sports Business group's knowledge and insights lead Jennifer Haskel said.

"Plus, as the reporting and attribution of commercial revenue remains inconsistent between clubs, we may be scratching the surface on the value now being generated by the women’s game."