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flynas Named Official Carrier of Saudi Al-Hilal Club with Four-Season Sponsorship Deal

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
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flynas Named Official Carrier of Saudi Al-Hilal Club with Four-Season Sponsorship Deal

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)

Saudi Arabia's flynas, the low-cost airline in the world and the best LCC in the Middle East, signed on Tuesday an exclusive sponsorship agreement with Al-Hilal Al-Saudi Club Company to serve as the club’s official air carrier for four seasons, extending through the end of the 2027-2028 season.

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism.

The agreement was signed by flynas CEO Bander Almohanna and Al-Hilal Al-Saudi Club Company Chairman Fahad bin Saad bin Nafel, in the presence of flynas Chairman Ayed Al Jeaid and other senior executives from both sides.

Almohanna stated that flynas’ entry into the sports sector for the first time underscores its commitment to empowering the sports sector to support the economy and tourism.

This partnership will contribute to providing extensive services and products that meet the aspirations of their traveling guests, he added.

The partnership with Al-Hilal Club is consistent with flynas’ position as one of the top four low-cost airlines in the world and the best LCC in the Middle East, he added.

He emphasized Al-Hilal Club's remarkable track record of success locally and globally, aligning with flynas’ strategy for growth, expansion, and connecting the world to the Kingdom, particularly as Saudi Arabia has become a global destination for many sports, championships, and competitions.

Al-Hilal Chairman Fahad bin Saad bin Nafel expressed his enthusiasm about the partnership, describing it as a significant step and one of the largest partnership deals recently concluded by the club.

The partnership embodies the integration between the economic and sports sectors, which will positively contribute to achieving the objectives of Vision 2030, he remarked.

flynas connects more than 70 domestic and international destinations with more than 1,500 weekly flights and has flown more than 80 million passengers since its launch in 2007.

It aims to reach 165 domestic and international destinations as part of its growth and expansion plan launched under the slogan “We connect the world to the Kingdom,” in line with the objectives of Vision 2030.

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Top Olympic Sponsor Panasonic is Ending its Contract with IOC

This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)
This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)
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Top Olympic Sponsor Panasonic is Ending its Contract with IOC

This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)
This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)

Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday.
Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It's not known the value of the Panasonic sponsorship, but sponsors contribute more than $2 billion in a four-year cycle to the IOC.
In a statement, Panasonic said it became an IOC sponsor in 1987 and expanded to the Paralympics in 2014. It did not make clear why it was changing course and said only that it was related to continual “reviews how sponsorship should evolve,” The Associated Press reported.
Two other Japanese companies are also among the IOC's 15 leading sponsors. Toyota, which for several months has been reportedly ready to end its contract, was contacted Tuesday by AP but offered no new information.
“Toyota has been supporting the Olympic and Paralympic movements since 2015 and continues to do so,” Toyota said in a statement. “No announcement to suggest otherwise has been made by Toyota."
Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The COVID-19 delay reduced sponsors' visibility with no fans allowed to attend competition venues, ran up the costs, and unearthed myriad corruption scandals around the Games.
Tiremaker Bridgestone told AP “nothing has been decided.”
Toyota had a contract valued at $835 million — reported to be the IOC's largest when it was announced in 2015. It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and ran through the just-completed Paris Olympics and Paralympics.
Reports in Japan suggest Toyota may keep its Paralympic Olympic sponsorship.
The IOC TOP sponsors are: ABInBev, Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyoto, and Visa.