Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
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Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)

Microsoft Corp gained EU antitrust approval for its $69 billion acquisition of Activision on Monday, in a significant boost that could prompt Chinese and Korean regulators to follow suit despite a British veto of the deal.

The US software giant still faces a battle to clinch a deal. It has until May 24 to appeal a decision by Britain's Competition & Markets Authority (CMA) to block it. A final decision may take months. The US Federal Trade Commission's case against the deal is also pending at the agency.

The European Commission said that the biggest-ever deal in gaming was pro-competitive due to Microsoft's licensing deals, confirming a Reuters report in March.

Such licenses are "practical and effective", European Union antitrust chief Margrethe Vestager told reporters.

"Actually, they significantly improve the condition for cloud game streaming compared to the present situation, which is why we actually consider them pro-competitive," she added.

The EU watchdog said Microsoft has offered 10-year free licensing deals to European consumers and cloud game streaming services for Activision's PC and console games.

Microsoft has in recent months signed such deals with Nvidia, Nintendo, Ukraine's Boosteroid and Japan's Ubitus to bring Activision's Call of Duty to their gaming platforms should the deal go through.

"The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose," said Microsoft President Brad Smith.

Vestager said the Commission has a different assessment of how the cloud gaming market will grow in contrast with the UK.

"They see this market developing faster than we would think," she said. "There is a bit of a paradox here, because we think that the remedies that we have taken and will allow for licensing to many, many more in the cloud gaming markets."

The UK Competition and Markets Authority said it stood by its veto. Microsoft will appeal to the Competition Appeal Tribunal, with a decision expected to take months.

The other remaining big hurdle is the US Federal Trade Commission which is seeking to block it. Japan approved the takeover in March.



Europe Wants to Lighten AI Compliance Burden for Startups

Words reading "Artificial intelligence AI", miniature of robot and toy hand are pictured in this illustration taken December 14, 2023. (Reuters)
Words reading "Artificial intelligence AI", miniature of robot and toy hand are pictured in this illustration taken December 14, 2023. (Reuters)
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Europe Wants to Lighten AI Compliance Burden for Startups

Words reading "Artificial intelligence AI", miniature of robot and toy hand are pictured in this illustration taken December 14, 2023. (Reuters)
Words reading "Artificial intelligence AI", miniature of robot and toy hand are pictured in this illustration taken December 14, 2023. (Reuters)

The European Commission plans to seek feedback to help lighten the regulatory burden for startups struggling to comply with European Union rules on the use of artificial intelligence, according to a Commission document seen by Reuters.

The move is the latest by the EU executive to water down legislation enacted in recent years following complaints by businesses across Europe about the volume and cost of red tape hampering their operations.

"There is an opportunity to minimize the potential compliance burden of AI Act, particularly for smaller innovators," said the document, the AI Continent Action Plan.

"The Commission aims to build on the first learnings from the current implementation phase and identify further measures that are needed to facilitate a smooth and simple application of the AI Act," it said.

EU tech chief Henna Virkkunen will present the measure on Wednesday.

The 27-country European Union signed off the landmark AI Act last year, a more comprehensive rulebook than the United States' light-touch voluntary compliance approach. China's AI regulations aim to maintain social stability and state control.

The AI Act imposes strict transparency obligations on high-risk AI systems, while the requirements for general-purpose AI models are lighter.