Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
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Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)

Microsoft Corp gained EU antitrust approval for its $69 billion acquisition of Activision on Monday, in a significant boost that could prompt Chinese and Korean regulators to follow suit despite a British veto of the deal.

The US software giant still faces a battle to clinch a deal. It has until May 24 to appeal a decision by Britain's Competition & Markets Authority (CMA) to block it. A final decision may take months. The US Federal Trade Commission's case against the deal is also pending at the agency.

The European Commission said that the biggest-ever deal in gaming was pro-competitive due to Microsoft's licensing deals, confirming a Reuters report in March.

Such licenses are "practical and effective", European Union antitrust chief Margrethe Vestager told reporters.

"Actually, they significantly improve the condition for cloud game streaming compared to the present situation, which is why we actually consider them pro-competitive," she added.

The EU watchdog said Microsoft has offered 10-year free licensing deals to European consumers and cloud game streaming services for Activision's PC and console games.

Microsoft has in recent months signed such deals with Nvidia, Nintendo, Ukraine's Boosteroid and Japan's Ubitus to bring Activision's Call of Duty to their gaming platforms should the deal go through.

"The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose," said Microsoft President Brad Smith.

Vestager said the Commission has a different assessment of how the cloud gaming market will grow in contrast with the UK.

"They see this market developing faster than we would think," she said. "There is a bit of a paradox here, because we think that the remedies that we have taken and will allow for licensing to many, many more in the cloud gaming markets."

The UK Competition and Markets Authority said it stood by its veto. Microsoft will appeal to the Competition Appeal Tribunal, with a decision expected to take months.

The other remaining big hurdle is the US Federal Trade Commission which is seeking to block it. Japan approved the takeover in March.



Google Hopes to Reach Gemini Deal with Apple this Year

FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
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Google Hopes to Reach Gemini Deal with Apple this Year

FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo

Google hopes to enter an agreement with Apple by the middle of this year to include its Gemini AI technology on new phones, CEO Sundar Pichai said in testimony at an antitrust trial in Washington on Wednesday.
Pichai testified in the Alphabet unit's defense against proposals by the US Department of Justice which include ending lucrative deals with Apple, Samsung, AT&T and Verizon to be the default search engine on new mobile devices, Reuters reported.
During questioning by DOJ attorney Veronica Onyema, Pichai said that while Google does not yet have an agreement with Apple to include its Gemini AI on iPhones, Pichai spoke with Apple CEO Tim Cook about the possibility last year.
A potential deal this year would see Google's Gemini AI included within Apple Intelligence, Apple's own set of AI features, Pichai said.
Google also plans to experiment with including ads in its Gemini app, Pichai said.
Prosecutors have sought to illustrate how Google could extend its dominance in online search to AI. Google maintained its monopoly in part by paying billions of dollars to wireless carriers and smartphone manufacturers, US District Judge Amit Mehta ruled last year.
The judge is now weighing what actions Google should take to restore competition. The outcome of the case could fundamentally reshape the internet by potentially unseating Google as the go-to portal for information online.
The DOJ and a broad coalition of state attorneys general are pressing for remedies including requiring Google to sell off its Chrome web browser, banning it from paying to be the default search engine and requiring it to share search data with competitors.
The data-sharing provisions would discourage Google from investing in research and development, Pichai testified on Wednesday.
Provisions that would require the company to share its search index and search query data are "extraordinary," and amount to a "defacto divestiture of our IP related to search," Pichai said.
"It would be trivial to reverse engineer and effectively build Google search from the outside," he said.
That would make it "unviable to invest in R&D the way we have for the past two decades," Pichai added.
Google has said it plans to appeal once the judge makes a final ruling.